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5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore
Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.
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5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore
Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.
7 Proven Strategies for E-Commerce Brands in Singapore to Leverage Influencer Marketing
Find out how influencer marketing can help you reach new heights with your e-commerce business in Singapore.
How to Leverage Influencer Marketing for E-Commerce Success in Singapore
Discover how e-commerce brands in Singapore are using influencer marketing to boost sales and build trust.
Unlocking Sales with Influencers in Singapore’s Festive Season
Boost your brand's festive campaigns through the power of influencer marketing—here’s how brands like Starbucks and ZALORA did it!
Singapore’s Holiday Season: Crafting the Ideal Influencer Marketing Campaign
Learn how to craft the ideal influencer marketing campaign for Singapore’s holiday season.
5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
Influencer Marketing Strategies for Singapore’s Festive Seasons
Discover how brands in Singapore can leverage influencer marketing to create impactful holiday campaigns.
9 Considerations When Choosing Between Micro and Macro-Influencers in Singapore
Learn the essential differences between micro and macro-influencers and how to leverage each for effective influencer marketing in Singapore.
Influencer Marketing Strategies: Tapping into Macro-Influencers in Singapore
Learn how to craft successful influencer marketing campaigns using macro-influencers in the Singapore market.
Nano-Influencers vs. Micro-Influencers: Which is Best for Your 2024 Marketing Campaign?
Learn how to choose between nano and micro-influencers for your influencer marketing strategy in 2024.
Why Micro-Influencers Are Key to Successful Marketing Campaigns
Learn why micro-influencers are essential for successful marketing strategies, offering cost-effective and targeted reach.
Introducing our Partipost Communities and How to Join Them
Join Partipost’s thriving communities and connect with peers across various interests and life stages. Find out which community fits you and how to sign up.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?
現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
《絕世網紅》用死而復生的直播揭開網紅真實世界!
在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。
【新手創作者看這邊】Partipost App 使用教學-終極操作篇
Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
Z 世代的倍速人生,TP 值才是吸引他們的關鍵!
發跡於日本的 TP 值,是指在資訊流通、爆炸的情況下最為當道;用最短的時間,換取最大的效益與資訊。消費者的結構和判斷標準逐漸有所改變,除了改以時間當作主要考量,同時也以 Z 世代的年輕人為主要的消費者組成。
Omi 廣告模仿風潮,沒有 YouTube Premium 才看得懂!
「我遇見很多人卻只想和你慢慢周旋⋯」其實這是沒有 YouTube Premium 才懂,這句歌詞真的有聲音,一聽到它你可能立刻聯想到在 YouTube 上經常出現的在交友 App Omi 的廣告上。這支廣告由於頻繁播放,已經成為各種梗圖、迷因和二創影片的素材,你是不是也跟著模仿了?
ChatGPT 支援 Siri 功能,真的是完美結合嗎?
曾經風靡一時的 Siri 小幫手,剛推出時連說笑話都要靠它,但經過多年卻始終無法完全普及,近期的 AI 風潮甚至嚴重威脅到其地位。儘管像 Siri 這樣的語音助手功能在技術上非常出色,但只靠語音功能仍無法改變使用者的搜尋習慣...
「爺奶網紅」崛起! #granfluencer 薑還是老的辣!
「叫妳阿嬤來囉!」現在廣告詞不僅是廣告詞,阿嬤們真的來了,甚至比你還紅!近幾年高齡KOL 在社群上大放異彩,爺奶網紅展現新潮有活力的一面,跳脫對於長輩的刻板印象,在網路上吸引大批粉絲,也讓各大品牌開始與他們合作!
2023 年 IG 經營秘笈:增加自身內容,為更多互動佈局!
Meta 官方期待,人們會因為需要與人聯繫而來到 Instagram。在 2023 上半年 Instagram 新增許多新功能,大多聚焦在與朋友分享與社交功能上,利用不同的方式分享生活中,也邀請更多的朋友用有趣的方式建立聯繫和互動。Partipost 整理 3 個對於品牌和創作者來說非常實用的功能,可能是下半年創造社群互動的關鍵。
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Cara Agar Followers IG Banyak, Content Creator Wajib Coba
Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.
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Rate Card, Definisi dan Cara Menentukannya bagi Influencer Pemula
Rate card menjadi hal penting bagi seorang influencer. Kenali apa itu rate card dan cara membuatnya untuk meningkatkan peluang kerjasama dengan brand.
TikTok Creator Search Insights, Ini Cara Kerja Fitur Terbaru TikTok
Creator Search Insight adalah fitur terbaru dari TikTok yang bermanfaat bagi content creator. Pelajari cara kerja fitur ini agar kontenmu masuk ke laman FYP.
50 Influencer Indonesia Paling Berpengaruh di Instagram
Influencer Indonesia sangat banyak dan punya beragam niche. Berikut 50 influencer Indonesia paling berpengaruh yang bisa membangun brand awareness di Instagram.
Apa Itu TikTok Affiliate? Ini Syarat dan Cara Daftarnya!
TikTok affiliate menjadi cara untuk mendapatkan penghasilan yang menjanjikan bagi siapapun, terutama content creator. Ketahui syarat dan cara daftarnya di sini.
TikTok Affiliate Marketing, Strategi Jitu Tingkatkan Penjualan
TikTok affiliate marketing menjadi salah satu fitur dari TikTok yang bisa menguntungkan bisnis. Kenali cara kerja, manfaat, dan cara kerja TikTok affiliate bagi bisnis berikut ini.
Apa itu Branding? Ini Fungsi dan Manfaatnya Bagi Bisnis
Apa itu branding menjadi pertanyaan penting yang perlu dijawab oleh pelaku bisnis guna mendukung pertumbuhan sekaligus membentuk citra bagi bisnis Anda.
Waktu Terbaik Posting di Instagram dan TikTok Tahun 2024
Waktu terbaik posting di tahun 2024 bisa membantu content creator mendapatkan engagement yang tinggi dan followers yang semakin bertambah di media sosial.
Key Opinion Leader, Siapa Mereka dan Apa Keuntungannya bagi Bisnis?
Key Opinion Leader memberikan banyak keuntungan bagi brand dan bisnis. Yuk, pahami siapa itu KOL dan bagaimana cara menjalin kerja sama dengan mereka.
Key Opinion Leader: Pengertian, Ciri, dan Penghasilannya
Key Opinion Leader merupakan istilah yang sering didengar oleh banyak orang. Sebenarnya, bagaimana sih ciri Key Opinion Leader (KOL) dan benarkah pekerjaan sebagai KOL memberikan penghasilan yang menjanjikan?
5 Ide Konten TikTok Auto FYP untuk Ramadan 2024
Bingung mau buat konten apa untuk Ramadan? Atau mau punya konten FYP? Coba dulu beberapa ide konten TikTok berikut agar konten kamu bisa FYP di Ramadan ini.
Apa Itu KOL Marketing dan Bagaimana Manfaatnya Bagi Bisnis?
Pernah dengar istilah KOL marketing? Kira-kira apa saja manfaat yang bisa didapatkan oleh brand Anda dari KOL marketing? Simak artikel ini untuk cari tahu jawabannya!
Revolusi Pemasaran Digital 2024: Tingkatkan Sales 7x Lipat dengan Target Behaviour
Strategi digital marketing Anda tidak memberikan hasil maksimal? Join ke acara Ramadan Network untuk temukan solusinya
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
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Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers
Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?
Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
5 Cách Để Xây Dựng Quan Hệ Hợp Tác Dài Hạn Với Influencers
Influencers được đặt tên một cách khéo léo vì họ có sức mạnh tác động đến cộng đồng của họ. Làm thế nào để các thương hiệu nuôi dưỡng các mối quan hệ đối tác lâu dài với influencers? Làm thế nào để các thương hiệu tận dụng ảnh hưởng của họ để khiến thương hiệu của mình luôn hiện diện trong tâm trí người tiêu dùng? Hãy đi sâu vào năm chiến lược chính này và thiết lập các mối quan hệ bền vững với influencers có thể nâng cao vị thế của thương hiệu bạn một cách sâu sắc.
3 Mẹo Thu Hút Influencers Tham Gia Chiến Dịch Của Bạn
Khám Phá 3 Chiến Lược Để Thu Hút Influencers Cho Chiến Dịch Của Bạn, Hoàn Chỉnh Với Những Ưu Điểm Và Thách Thức Của Từng Phương Pháp.
Community Marketing : Cách Bắt đầu và Tại sao Lại Quan trọng
Khám phá những yếu tố cần thiết của Community Marketing, tìm hiểu tầm quan trọng của nó đối với các thương hiệu và nhận các chiến lược thực tế để xây dựng một cộng đồng thúc đẩy sự trung thành và tăng trưởng.
Shoppertainment 2024: Sự Đổi Mới của Người Tiêu Dùng và Thương Mại trong Khu Vực APAC
Khái niệm "shoppertainment" đang trở thành một xu hướng tiêu biểu đối với người tiêu dùng và các doanh nghiệp thương mại điện tử trong khu vực Châu Á-Thái Bình Dương (APAC). Thông qua báo cáo từ Tiktok, hãy cùng khám phá xem những thay đổi nào về hành vi của người tiêu dùng trong năm 2024.
6 Cách Nano Influencer Giúp Thương Hiệu Lớn Thành Công
Bạn có nên làm việc với các nano influencer hay không? Tìm hiểu xem họ có thể làm gì cho doanh nghiệp của bạn trong bài viết này.
Bí Quyết Thành Công của Jinro Qua Chiến Dịch Influencer Dài Hạn
Chiến dịch influencer của Jinro đã thành công trong việc tạo dựng danh tiếng và chiến lược dài hạn. Với nano, micro, và macro influencers, họ đã xây dựng một hình ảnh đa dạng, tăng sự tương tác và nhận diện thương hiệu. Cùng khám phá xem làm thế nào Jinro đã thực hiện được điều này với sự hợp tác và hỗ trợ từ Partipost nhé!
Gen Z Marketing: 6 Cách Influencer Có Thể Giúp Thương Hiệu Gần Gũi Với Giới Trẻ
Nếu bạn muốn mở rộng phạm vi marketing của mình, hãy cân nhắc các cách tiếp cận đến đến thế hệ Gen Z. Tìm hiểu cách bạn có thể sử dụng influencer marketing để đạt được điều đó.
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
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How brands can optimize word-of-mouth marketing in the digital age���
Though it�??s undoubtedly been around for years, the power of influencer marketing is still
growing stronger than ever, especially as its power shifts more towards smaller, niche
communities and organic, authentic content.
Partipost Malaysia shares tips for brands on running efficient influencer campaigns���
Last Thursday, June 30th, members of the Partipost Malaysia team sat together to talk all things influencer marketing, as well as the best practices brands can pick up from previous campaigns and recommendations on how to generate real results from influencers.
Survey: Instagram remains most used social media platform among influencers���
While the past few months have seen the atmospheric rise of video-centered social media platforms such as TikTok, it seems the reign of Instagram isn�??t slowing down anytime soon.
Learn how you can optimize influencer marketing to reach your brand�??s goals! ????���
This June 30th at 10:30am, the Partipost Malaysia team is coming together for a one-time online event just for brands on all things influencer marketing and how it can best be optimized for each marketing strategy�??and you�??re invited!
Partipost talks social media marketing and content creation with Asma�?? Nasaruddin of Gigi and Helen Tan of Doublewoot ???
When it comes to social media marketing and building a brand presence, it can be a tricky road to navigate�??which is why it�??s best to turn to the trailblazers in the game who have found the right strategies that have led their brands to success!
How to apply influencer marketing into the AIDA marketing model���
Here are some effective strategies on how you can implement influencer marketing into each stage of the AIDA marketing model and convert your audience into loyal customers.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
How Big Brands Can Harness Nano Influencers for Maximum Impact
Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.
The Influencer Advantage: Why You Need Influencers in Your Marketing Mix
Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.
The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.
Setting Goals and KPIs for Influencer Marketing Campaigns
Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.
A Guide to Choosing the Right Influencers for Your Brand
A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.