While the past few months have seen the atmospheric rise of video-centered social media platforms such as TikTok, it seems the reign of Instagram isn�??t slowing down anytime soon.
That is, at least, according to Partipost�??s influencers and content creators, based on data from Partipost�??s recent survey conducted among our global database of talent!
Out of 297 total survey respondents, 92.3% voted Instagram as their most-used platform for posting content, both original and in collaboration with brands. Coming in at a far second was Facebook, with 37.4% votes�??less than half of those who preferred Instagram. And despite its rising popularity, TikTok came in third place, with a mere 22.6% respondents voting it as their top social media platform of choice.
In addition, the majority of Partiposters also fall under the category of nano influencers, with 22.6% of respondents having between 2,000 and 5,000 followers on their platform of choice. However, this only presented a narrow margin over those with 1,000 to 2,000 followers, which comprised 19.6% of respondents in total.
Meanwhile, the number of influencers with 5,000-10,000 followers was at par with those having 500-1,000 followers, with 15.5% of respondents for each category; while 8.8% were under the category of macro influencers, with follower bases between 10,000 and 30,000.
The survey also found that the majority of respondents used social media for sharing and consuming content in equal proportion�??a total of 44.4%. Meanwhile, 38.4% of respondents browsed more often than they posted, while a mere 17.2% shared content more often than they consumed it.
Finally, when it comes to their personal interests, the survey also found that most Partiposters gravitated towards lifestyle-related activities, with many citing the likes of travel, food, as well as shopping, and beauty.
As influencer marketing continues its rise to being an impactful and cost-effective way to boost brands�?? marketing strategies, all this data presents steady guidelines that brands can use in crafting the right influencer campaigns to support their marketing plans. Some of the tried-and-true best practices that brands can count on include:
- Leveraging on the strengths of each social media platform, such as visual content on Instagram, in-store visits on Instagram Stories, and blog posts and GIFs on Twitter, among others
- Optimizing the power of nano influencers for simple, fast, and impactful campaigns
- Understanding what types of influencer campaigns work best for each stage of the AIDA Marketing Model
- Utilizing technology at hand to make each influencer campaign as seamless and scalable as possible
At Partipost, we�??ve made it our mission to create influencer campaigns that effectively complement each brand�??s marketing strategy to maximize ROI, through our combination of tech and talent. Since our beginnings in Singapore in 2016, we�??ve crafted hundreds of influencer campaigns with brands across industries with scale and speed across Southeast Asia. But don�??t just take our word for it�??try it for your brand today and see real, measurable results!
Interested in running impactful and cost-effective influencer campaigns? Let Partipost help you elevate your social media presence and maximize your ROI. We humanize your brand with the power of word-of-mouth of everyday people. Leave us your email address and experience the Partipost difference today!