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5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
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Romance Meets ROI: 5 Valentine's Day Campaigns with Impact
Explore five innovative Valentine's Day marketing campaigns that blend authenticity, creativity, and digital engagement to connect brands with consumers and boost sales.
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Building Brand Loyalty Through Influencer Marketing
Discover how influencer marketing is the secret ingredient for building brand loyalty in 2024, and why it's essential for thriving in Singapore's competitive market.
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2024 Influencer Marketing Insights: Key Metrics and Industry Trends
Explore the evolving world of influencer marketing in 2024, from the rise of nano influencers to key metrics and the influencers vs creators dynamic. Discover insights and strategies for effective influencer marketing.
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Get Ahead in 2024: Harness the Power of Influencer Marketing with Partipost
As we enter a fresh new year brimming with possibilities, let's dive into why Partipost is your go-to partner for revolutionising influencer marketing.
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2023 in Review and Future Insights with Jonathan Eg, Partipost CEO
As 2023 comes to a close, we caught up with Jonathan Eg, Partipost CEO to talk about how the year went, the lessons learned and what's ahead for him and Partipost in 2024.
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Influencer Marketing Success Stories: 5 Iconic Partipost Campaigns in 2023
We’re excited to share five iconic Partipost campaigns that stood out in 2023.
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Partipost Edition: 2024 Influencer Marketing Predictions and What It Means
Let's dive right into four influencer marketing key trends in 2024, Partipost edition.
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Partipost Edition: Key Influencer Marketing Trends and Takeaways from 2023
Let’s take a look at the five influencer marketing trends and takeaways from 2023.
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Email and DM Template to Help Brands Reach Out to Influencers for Collaboration
Once identifying suitable influencers, the next step is to contact them via Instagram DMs or their provided email.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bace3f19f5242d4763cf0d_6554796e21657e075d9c601d_shutterstock_2298151205.jpeg)
6 Influencers to Consider and Collaborate With for Travel Brands
Here are six influencers to consider for influencer marketing opportunities in the travel industry.
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5 Creative Travel Industry Partnerships To Get You Inspired and Ready for Take Off
Let’s explore five partnerships between travel and tourism companies, and other brands.
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Navigating the Travel Industry: Effective Partnership Types to Leverage On
Let's explore five partnerships in the travel industry you can leverage for success.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?
現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02aee7f9fa6efa79ea8_64ad02a0147f12e117cd9f25_cover.001.jpeg)
Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02c408ad77d36d64747_64a7b9db0347da98aeeaa8e4_%25E7%25B5%2595%25E4%25B8%2596%25E7%25B6%25B2%25E7%25B4%2585.001.jpeg)
《絕世網紅》用死而復生的直播揭開網紅真實世界!
在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02c936907e175745479_64a4f59474a94d6ba6e66e7d_%25E6%259C%25AA%25E5%2591%25BD%25E5%2590%258D3.003.jpeg)
【新手創作者看這邊】Partipost App 使用教學-終極操作篇
Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02c54b8c0745d253ac5_649e70536a5598d7d2978695_Z%2520%25E4%25B8%2596%25E4%25BB%25A3%25E7%259A%2584%25E5%2580%258D%25E9%2580%259F%25E4%25BA%25BA%25E7%2594%259F%25EF%25BC%258CTP%2520%25E5%2580%25BC%25E6%2589%258D%25E6%2598%25AF%25E5%2590%25B8%25E5%25BC%2595%25E4%25BB%2596%25E5%2580%2591%25E7%259A%2584%25E9%2597%259C%25E9%258D%25B5%25EF%25BC%2581.001.jpeg)
Z 世代的倍速人生,TP 值才是吸引他們的關鍵!
發跡於日本的 TP 值,是指在資訊流通、爆炸的情況下最為當道;用最短的時間,換取最大的效益與資訊。消費者的結構和判斷標準逐漸有所改變,除了改以時間當作主要考量,同時也以 Z 世代的年輕人為主要的消費者組成。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac0282eec02e804d02cd7_649bad7c19c0ff54e24f2f20_Omi%2520%25E5%25BB%25A3%25E5%2591%258A%25E6%25A8%25A1%25E4%25BB%25BF%25E9%25A2%25A8%25E6%25BD%25AE%25EF%25BC%258C%25E6%25B2%2592%25E6%259C%2589%2520YouTube%2520Premium%2520%25E6%2589%258D%25E7%259C%258B%25E5%25BE%2597%25E6%2587%2582%25EF%25BC%2581%2520.001.jpeg)
Omi 廣告模仿風潮,沒有 YouTube Premium 才看得懂!
「我遇見很多人卻只想和你慢慢周旋⋯」其實這是沒有 YouTube Premium 才懂,這句歌詞真的有聲音,一聽到它你可能立刻聯想到在 YouTube 上經常出現的在交友 App Omi 的廣告上。這支廣告由於頻繁播放,已經成為各種梗圖、迷因和二創影片的素材,你是不是也跟著模仿了?
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac0247261fc98991b5317_6498fe3218e546fc3a38a036_ChatGPT%2520%25E6%2594%25AF%25E6%258F%25B4%2520Siri%2520%25E5%258A%259F%25E8%2583%25BD%25EF%25BC%258C%25E7%259C%259F%25E7%259A%2584%25E6%2598%25AF%25E5%25AE%258C%25E7%25BE%258E%25E7%25B5%2590%25E5%2590%2588%25E5%2597%258E%25EF%25BC%259F%2520.001.jpeg)
ChatGPT 支援 Siri 功能,真的是完美結合嗎?
曾經風靡一時的 Siri 小幫手,剛推出時連說笑話都要靠它,但經過多年卻始終無法完全普及,近期的 AI 風潮甚至嚴重威脅到其地位。儘管像 Siri 這樣的語音助手功能在技術上非常出色,但只靠語音功能仍無法改變使用者的搜尋習慣...
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02519f5242d4754a7bd_649269d287d14571af8388c9_%25E3%2580%258C%25E7%2588%25BA%25E5%25A5%25B6%25E7%25B6%25B2%25E7%25B4%2585%25E3%2580%258D%25E5%25B4%259B%25E8%25B5%25B7%25EF%25BC%2581%2520%2523granfluencer%2520%25E8%2596%2591%25E9%2582%2584%25E6%2598%25AF%25E8%2580%2581%25E7%259A%2584%25E8%25BE%25A3%25EF%25BC%2581.002.jpeg)
「爺奶網紅」崛起! #granfluencer 薑還是老的辣!
「叫妳阿嬤來囉!」現在廣告詞不僅是廣告詞,阿嬤們真的來了,甚至比你還紅!近幾年高齡KOL 在社群上大放異彩,爺奶網紅展現新潮有活力的一面,跳脫對於長輩的刻板印象,在網路上吸引大批粉絲,也讓各大品牌開始與他們合作!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/6490191e423291a135f655fb_6KUtsGfGrBVKKX6Bi2sDicObqaM7RAgHX6SrKZsYaZqV96OLuBSASFHfDcV1A3FHiA5ftyPKlyze7ftuNPT078Y1tT92P1itGY-Vqm7u0fdLUPO7pyTfI8GSkSWSbui8m5f73wwApwYW0RzLWSe7TYc.jpeg)
2023 年 IG 經營秘笈:增加自身內容,為更多互動佈局!
Meta 官方期待,人們會因為需要與人聯繫而來到 Instagram。在 2023 上半年 Instagram 新增許多新功能,大多聚焦在與朋友分享與社交功能上,利用不同的方式分享生活中,也邀請更多的朋友用有趣的方式建立聯繫和互動。Partipost 整理 3 個對於品牌和創作者來說非常實用的功能,可能是下半年創造社群互動的關鍵。
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Exposure, Ini Pengertian dan Manfaatnya bagi Bisnis
Exposure menjadi istilah yang sering didengar dalam dunia bisnis. Memahaminya dapat membantu Anda meningkatkan brand visibility dan menarik perhatian pelanggan.
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Rate Card, Definisi dan Cara Menentukannya bagi Influencer Pemula
Rate card menjadi hal penting bagi seorang influencer. Kenali apa itu rate card dan cara membuatnya untuk meningkatkan peluang kerjasama dengan brand.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac669c1416c649e51be6f_66597339b80eadb8fd573cf0_b2c.jpeg)
TikTok Creator Search Insights, Ini Cara Kerja Fitur Terbaru TikTok
Creator Search Insight adalah fitur terbaru dari TikTok yang bermanfaat bagi content creator. Pelajari cara kerja fitur ini agar kontenmu masuk ke laman FYP.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66d55c95c5cc3aa0ae9984dd_50%20Influencer%20Indonesia%20Paling%20Berpengaruh%20di%20Instagram%20_Blog%20Banner%20B2B-01.jpg)
50 Influencer Indonesia Paling Berpengaruh di Instagram
Influencer Indonesia sangat banyak dan punya beragam niche. Berikut 50 influencer Indonesia paling berpengaruh yang bisa membangun brand awareness di Instagram.
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Apa Itu TikTok Affiliate? Ini Syarat dan Cara Daftarnya!
TikTok affiliate menjadi cara untuk mendapatkan penghasilan yang menjanjikan bagi siapapun, terutama content creator. Ketahui syarat dan cara daftarnya di sini.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac668ee7f9fa6efae28db_664c0f77bf6d07dc1c63c8e6_1.jpeg)
TikTok Affiliate Marketing, Strategi Jitu Tingkatkan Penjualan
TikTok affiliate marketing menjadi salah satu fitur dari TikTok yang bisa menguntungkan bisnis. Kenali cara kerja, manfaat, dan cara kerja TikTok affiliate bagi bisnis berikut ini.
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Apa itu Branding? Ini Fungsi dan Manfaatnya Bagi Bisnis
Apa itu branding menjadi pertanyaan penting yang perlu dijawab oleh pelaku bisnis guna mendukung pertumbuhan sekaligus membentuk citra bagi bisnis Anda.
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Waktu Terbaik Posting di Instagram dan TikTok Tahun 2024
Waktu terbaik posting di tahun 2024 bisa membantu content creator mendapatkan engagement yang tinggi dan followers yang semakin bertambah di media sosial.
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Key Opinion Leader, Siapa Mereka dan Apa Keuntungannya bagi Bisnis?
Key Opinion Leader memberikan banyak keuntungan bagi brand dan bisnis. Yuk, pahami siapa itu KOL dan bagaimana cara menjalin kerja sama dengan mereka.
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Key Opinion Leader: Pengertian, Ciri, dan Penghasilannya
Key Opinion Leader merupakan istilah yang sering didengar oleh banyak orang. Sebenarnya, bagaimana sih ciri Key Opinion Leader (KOL) dan benarkah pekerjaan sebagai KOL memberikan penghasilan yang menjanjikan?
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac5cff6fb9c2790c86158_6604e0e478505c68fe679ce2_b2c.jpeg)
5 Ide Konten TikTok Auto FYP untuk Ramadan 2024
Bingung mau buat konten apa untuk Ramadan? Atau mau punya konten FYP? Coba dulu beberapa ide konten TikTok berikut agar konten kamu bisa FYP di Ramadan ini.
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Apa Itu KOL Marketing dan Bagaimana Manfaatnya Bagi Bisnis?
Pernah dengar istilah KOL marketing? Kira-kira apa saja manfaat yang bisa didapatkan oleh brand Anda dari KOL marketing? Simak artikel ini untuk cari tahu jawabannya!
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Revolusi Pemasaran Digital 2024: Tingkatkan Sales 7x Lipat dengan Target Behaviour
Strategi digital marketing Anda tidak memberikan hasil maksimal? Join ke acara Ramadan Network untuk temukan solusinya
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Tại Sao Các Thương Hiệu Tăng Cường Đầu Tư Influencer Marketing 2024?
Tại Sao Các Thương Hiệu Tăng Cường Đầu Tư Influencer Marketing 2024?
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Tại Sao Các Thương Hiệu Tăng Cường Đầu Tư Influencer Marketing 2024?
Influencer Marketing đang trở thành chiến lược chủ đạo của nhiều thương hiệu trong năm 2024, với ngân sách tiếp tục tăng mạnh. Theo Báo cáo Influencer Marketing 2024, các thương hiệu đang tái phân bổ nguồn lực và dành 10-30% ngân sách marketing cho các chiến dịch với influencer. Lý do chính bao gồm tính chân thực, khả năng tiếp cận chính xác đối tượng mục tiêu, và hiệu quả chi phí cao. Nano-influencer và micro-influencer đang thu hút sự chú ý nhờ mức độ tương tác cao và khả năng xây dựng mối quan hệ sâu sắc với cộng đồng theo dõi của họ.
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Thị Trường Influencer Marketing Tại Đông Nam Á: Điều Gì Đang Thay Đổi Trong Năm 2024?
Báo cáo Influencer Marketing 2024 của Partipost cung cấp cái nhìn tổng quan về sự phát triển mạnh mẽ của influencer marketing tại Đông Nam Á. Báo cáo nhấn mạnh xu hướng mới với sự lên ngôi của nano-influencers và micro-influencers, những người có khả năng tạo ra kết nối chân thực và hiệu quả với người tiêu dùng.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7df1012d546f0409be_66a1e217b8263ce1c00ee56a_EDM_9-Considerations-When-Choosing-Between-Micro-and-Macro-Influencers-in-Singapore.png)
9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7fcb78d7417a107304_66a707d7efda704e3720920b_chloe-nguyen-16817317884351221564244-324-0-1574-2000-crop-1681732548649420557351.webp)
Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam
Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd81938661e310e12d26_668b46aec4dca07d910f6eca_66790ffe5aebe9fc1357932c_Blogpost%2520Banner%2520%255B2%255D-p-1600.png)
Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn
Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd84f270d6bbb4cf136c_668b44107ea77d21105ee7f6_66876e06ea1a3cb19c4ac152_Blogpost%2520Banner%25202-p-1600.png)
Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers
Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
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Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?
Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7be54cdc6571818513_667e410686d70f833244f857_667242a8aecfe27e0a81604f_%255BMY%255D%2520June%252024%2527%2520Blog%2520Banner%2520Updated%2520(1)-p-1600.png)
5 Cách Để Xây Dựng Quan Hệ Hợp Tác Dài Hạn Với Influencers
Influencers được đặt tên một cách khéo léo vì họ có sức mạnh tác động đến cộng đồng của họ. Làm thế nào để các thương hiệu nuôi dưỡng các mối quan hệ đối tác lâu dài với influencers? Làm thế nào để các thương hiệu tận dụng ảnh hưởng của họ để khiến thương hiệu của mình luôn hiện diện trong tâm trí người tiêu dùng? Hãy đi sâu vào năm chiến lược chính này và thiết lập các mối quan hệ bền vững với influencers có thể nâng cao vị thế của thương hiệu bạn một cách sâu sắc.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7b914e420f6a6a7174_662f4ea202d28a811003c4c6_EDM_3-Methods-to-Attract-Influencers-to-Your-Campaign.png)
3 Mẹo Thu Hút Influencers Tham Gia Chiến Dịch Của Bạn
Khám Phá 3 Chiến Lược Để Thu Hút Influencers Cho Chiến Dịch Của Bạn, Hoàn Chỉnh Với Những Ưu Điểm Và Thách Thức Của Từng Phương Pháp.
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8 Ways to Use Instagram Carousels in Your Marketing
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Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers
In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
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Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand
XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
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5 Ways of Fostering Long-Term Influencer Partnership
Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
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The Lady Boss: A Country Head, Micro Influencer, and Yogi
Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.
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For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients
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How to Smash Seasonal Influencer Campaigns in 2024
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3 Ways to Simplify Agency’s Workflow with Partipost
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5 Tips for Brands to Go Viral on TikTok
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TikTok vs Instagram: Which platform do users prefer?
Based on our recent survey, we uncovered insights into user behaviors and their social media consumption on TikTok and Instagram. Let's dive into the details of how these two platforms shine to their best potential.
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The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.