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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers
Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.
Places in Singapore that feel like overseas
Miss travelling? Don't worry as we have got you covered with places in Singapore that feel like overseas. Read now!
How to get started on TikTok?
Have you ever wanted to use TikTok but don't know how to start? Here's a comprehensive article all about creating TikToks
VTL Arrangement: What's going on?
Now that the Singapore Government has plans for VTL, ensure that you have all the necessary documents, tests you might need!
All About Cashback Rewards
We love Cashback, but do we know how it works and what are the different types? Check out this article to find out more.
Facts And Myths About Diabetes
Want to know more about Diabetes? Here are some facts and myths that you need to know. The last one will shock you!
Partipost Founders Interview Part 1 : Jonathan Eg
Welcome to the first edition of the three-part series where we talk to the founders of Partipost.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
隱藏字體 IG 限動排版選擇無痛升級!
是不是每天沒發一則限時動態就會渾身不對勁?除了 Instagram 的限時動態提供快速、創意和互動性強的分享方式,能夠更輕鬆、自由地表達自己,同時也獲得即時且私密的互動體驗。因此限時動態受到大家的喜愛和廣泛使用。
IG 流量密碼是 ____?這麼熱門音訊你還不抓緊嗎?
目前 Reels 在 Instagram 上有四個曝光版位,分別是「 Instagram 首頁」、「探索頁面」、「 Reels 首頁」和「個人檔案首頁」。這些多樣化的曝光機會為你的影片提供更多被用戶看見的機會。Reels 的優勢之一是它會隨機推播陌生帳號的短影音內容,也意味著只要你發布影片,就有可能被更多人看到,即使你的粉絲數不多,也可以創造比自身粉絲數還高的曝光機會!
台劇大爆發,那些經典 IP 的長尾行銷術
從「要打去練舞室打」的偶像劇,到「恰恰!」的鄉土劇,台劇總是呈現豐富多彩的樣貌,近年更是台劇的爆炸期,每一季都有讓人非追不可的新作品。無論是討論死刑議題的《我們與惡的距離》或是條通女子故事《華燈初上》,內容推陳出新,觀看率也屢創新高。
社群垃圾資訊太多?各大平台開始逼大家「Pay」 Attention!
Twitter 和 Meta 的藍勾勾之亂尚未完全平息,Google 的 Gmail 接踵而至,推出了自己的「藍勾勾」驗證標誌,仿佛「藍藍勾時代」已然來臨。 在這個資訊爆炸的數位時代,各大平台希望通過藍勾勾來維護社群的良好環境,然而同時也促使用戶「付費」以集中注意力。在藍勾勾之亂之下,Partipost 正在整理最近各大平台在「藍藍勾時代」所提供的資訊。
真的嗎?IG 預告限時動態要跟 Reels 結合了?
今年是短影音的一年,各大平台都積極更新短影音功能。Instagram 也不斷優化 Reels 的使用與分享方式,根據外媒 SocialMedia Today 報導,現在 Instagram 計畫開放用戶在限時動態中查看不只 15 秒影片,預計可以觀看一分鐘的長度的影片。也強調項功能將有助於加強 Instagram 平台上的觀影體驗,並提高 Reels 的可見度和使用率。
「創作者加速器」正式啟動!開啟屬於創作者的旅程!
我們是認真的!Partipost 於 2023 年啟動「創作者加速器」專案,邀請社群上當紅的創作者擔任導師,透過一系列課程與規劃,協助年輕創作者們面對「卡關」問題。不管是找尋風格、品牌定位,或是⾯對品牌溝通、實際操作…等,不單只是提⾼「個人曝光」,更希望搭起創作者與品牌之間的友善橋樑,畢竟⾯對「資訊爆量」的快速變化,能創造更多與品牌合作的經驗,共同打造良好的創作者⽣態圈,讓社群優化也是我們的重要任務與目的。
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Cara Agar Followers IG Banyak, Content Creator Wajib Coba
Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.
Cara Agar Followers IG Banyak, Content Creator Wajib Coba
Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.
Marketing Campaign, Strategi Pemasaran yang Wajib Anda Coba
Marketing campaign menjadi bagian krusial dari pemasaran bisnis. Melalui marketing campaign yang baik, bisnis Anda bisa menarik lebih banyak pelanggan.
Akun Profesional IG, Apa Manfaatnya bagi Content Creator?
Akun profesional IG memiliki banyak manfaat, tidak hanya bagi bisnis tapi juga bagi content creator. Apa saja manfaatnya? Cari tahu jawabannya di sini!
KPI untuk Influencer Marketing, Brand Wajib Tahu!
KPI untuk influencer marketing adalah bagian penting yang wajib brand pahami, agar campaign bersama influencer berjalan dengan lebih efektif.
Marketing KOL, Strategi Pemasaran Terbaik untuk Bisnis
Marketing KOL adalah strategi pemasaran paling efektif, terutama di era pemasaran digital. Pelajari tips menerapkan strategi ini untuk hasil yang lebih efektif.
Cek Engagement Rate TikTok dengan Mudah Pakai Cara Ini
Cek engagement rate TikTok kamu secara mudah lewat cara ini dan ketahui seberapa efektif konten yang kamu unggah, serta kinerja akun TikTok secara keseluruhan.
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
Làm thế nào để thương hiệu FMCG nổi bật với influencer marketing tại Việt Nam? Influencer marketing đang trở thành công cụ quan trọng giúp các thương hiệu FMCG, đặc biệt trong ngành F&B, thu hút khách hàng và xây dựng lòng trung thành. Bài viết chia sẻ 5 bước để tối ưu chiến lược này: bắt đầu với việc xây dựng nhận diện thương hiệu thông qua nano hoặc micro-influencers; tạo niềm tin bằng nội dung giáo dục; mở rộng chiến lược qua nhiều nền tảng như TikTok, Instagram; tận dụng mùa chi tiêu cao điểm cuối năm; và sử dụng nano, micro-influencers để đạt hiệu quả chi phí. Mỗi bước đều giúp thương hiệu tiếp cận khách hàng một cách tự nhiên và chân thực, tạo lợi thế trong thị trường cạnh tranh.
9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.
Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam
Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam
Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn
Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.
Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers
Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?
Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์
การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ
สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!
เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Save the date: ?? Asma? Nasaruddin of Gigi and Helen Tan of Doublewoot are joining Partipost for a webinar on social media marketing this June 15th!
On June 15th, Asma�?? and Helen are joining Partipost via Streamyard to discuss all things social media marketing!
New to influencer marketing? Get started with these 6 basic influencer campaigns
So you�??ve decided to try out influencer marketing for your brand. Welcome! You�??re definitely on the right track�??insiders and industry experts have reported on the dynamically expanding landscape of influencer marketing, as well as their effectiveness in helping brands fulfill their marketing goals.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
How Big Brands Can Harness Nano Influencers for Maximum Impact
Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.
The Influencer Advantage: Why You Need Influencers in Your Marketing Mix
Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.
The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.
Setting Goals and KPIs for Influencer Marketing Campaigns
Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.
A Guide to Choosing the Right Influencers for Your Brand
A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.