Partipost Malaysia officially turns one year old this upcoming June 2022! The past year has been nothing short of surprises, challenges, and milestones�??and if you�??ve been with us on this journey we can�??t thank you enough for being part of it all. But if you have not, we have the right reason for you to hop on this bandwagon.
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We kicked off our journey this time last year with a small local team with the goal of continuing what our wider company started across Singapore, Taiwan, and Indonesia. Partipost first set ground in Singapore in 2016 as an influencer?� platform with the mission of championing the power of nano-influencers, something we�??ve continued to uphold in the years since, while simultaneously helping brands connect with their customers on real, authentic levels. The past year has seen us grow rapidly and exponentially to include bases in the Philippines and Malaysia (that�??s us!).
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Since June 2021, we are beyond thrilled to have partnered with over 100 brands all over the country, running over 300 campaigns across dozens of industries and sub-industries. And through the pandemic, we�??ve helped our partner brands connect with customers on real, authentic levels, and ultimately maximize the return on their investments�??both in numbers, and in the relationships we�??ve built. In all, over the past year, we�??ve manage to generate a 7 figure revenue, all through brands�?? trust and dedication.
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We�??ve also had the privilege of working with a wide variety of international and local brands ranging several industries; from apparel names such as Giordano and Adidas, to FMCG brands including Unilever, McCormick, and Old Town White Coffee, down to media, tech and e-commerce platforms the likes of Disney+, Oppo, and Carousell�??and with many more in between! Every campaign has been impactful in driving real growth, but among the most popular are mass Instagram and Facebook campaigns to drive brand awareness.
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We�??ve also seen massive growth in our influencer base with over 20,000 Partiposters joining the family in just one year as more and more everyday social media users turn to Partipost to become influencers, creating unique content for a wide variety of brands. We also continuously welcome Partiposters of every kind and tier, recognizing each one�??s strengths for each campaign. Through all this however, nano influencers continuously prove to be an underdog power in nearly every campaign, particularly in their knack for making real, authentic connections.
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And we can�??t wait to continue these connections and keep growing with our partners as we build even more exciting things ahead! Our accomplishments with these partners in just twelve months has been a constant privilege, especially when it comes to crafting each individual campaign.?�
Case study spotlight 1: Partipost x Jobstreet
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One of the most notable partnerships over the past year has been Partipost�??s partnership with JobStreet, which harnessed the power of nano influencers in support of their brand awareness campaign. Nearly 200 nano influencers took part in the campaign, who altogether garnered an average engagement rate of 7.22%! The JobStreet signs say it best: the secret to getting ahead is simply getting started.
Case study spotlight 2: Partipost x Inside Scoop
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Partipost also partnered with the ice cream brand Inside Scoop to celebrate the recent Raya holiday with the release of an all-new range of ice creams and waffles. To support the release, Inside Scoop then partnered with Partipost for a campaign of nano and micro influencers to visit Inside Scoop stores and share photos with their new products along with unique promo codes for their followers via Instagram posts and reels, as well as TikTok videos. The campaign proved a massive success, with each campaign task garnering thousands in reach and over 20% engagement rates!
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Partipost also recently launched the Thousand People Hand-in-Hand initiative earlier this year with the goal of utilizing the massive and diverse online talent across Southeast Asia to create content that�??s truly impactful beyond measure. In line with this, the Malaysia team also launched mass nano influencer campaigns, which have since proven their success in activating influencer campaigns with scale and speed, and ultimately maximize brands�?? ROI.
Case study spotlight 3: Partipost x Ninjavan
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Partipost�??s partnership with NinjaVan called for a mass awareness and engagement campaign in support of the brand�??s own social media content campaign on Facebook and Instagram. With relatively simple mechanics, the campaign enabled NinjaVan to mobilize a wide scope of influencers within a short period of time, and immediately get real, impactful results, including an engagement rate of 2.61% on Instagram.
Case Study Spotlight 4: Partipost x SSF Home
Partipost�??s campaign with SSF Home also employed similar mechanics, with nearly 400 nano influencers resharing the brand�??s social media content on their own Instagram stories. The mass campaign similarly garnered a wide reach and active engagement within?� a short time, which was also fundamental to the brand�??s goal of bringing their limited-time promo to wide attention. In total, the campaign garnered a cumulative reach of nearly 1.7 million, as well as an average engagement rate of 3.75%!
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And at the heart of all of this has been YOU�??which is why for Partipost Malaysia�??s first birthday, we�??re bringing you specially discounted gifts just for the month of June!
Just on our special birth month, save up to 50% on influencer packages, and get the best guaranteed returns on your investments! And one more thing: there are limited slots available for these discounts, so book a slot now before you miss out! Just fill out your details here and we�??ll be in touch ASAP.
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We�??ve definitely come a long way, but this is just the beginning, and we�??d definitely love to have you as part of our journey moving forward! The Partipost Malaysia team extends our thanks to everyone who�??s been part of our journey so far, big or small�??we hope to have you as part of the journey moving forward.
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Interested in running impactful and cost-effective influencer campaigns? Let Partipost help you elevate your social media presence and maximize your ROI. We humanize your brand with the power of word-of-mouth of everyday people. Leave us your email address and experience the Partipost difference today.