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We've all seen the website headlines and online claims about how important the number of followers is for a social media account, but is it true? Do you really need at least 5-figures of followers to be deemed popular, credible, relevant, or labeled as an influencer? Does the number of followers really determine where you stand in the social media sphere??�
The answer is both yes and no
Yes, they are important.
There is no argument against the statistical fact that a large number of followers on social media have various perks. To start off, it dramatically improves an individual's footing in the online world. What this means for you as an influencer is that with a significant number of followers, you have the ability to interact with a wider group of people and thereby have a greater social impact on them - something that most brands in Malaysia are looking for. This is because, if you were to create a content recommending a new hack to ease the stress of virtual interviews, it has the potential to reach a larger audience as opposed to a small group, increasing its relevance and value.?�
Besides that, you'll also have the opportunity to gather more data and feedback for research purposes, whether it's regarding personal preferences or understanding of a particular subject. With more followers as an influencer, your data holds more weight and can be used for better generalization. For example, if you're wondering which local beauty brands are favored by Malaysians to create a video review, you'd have more accurate information if your number of followers were higher. The same applies when you're collecting data to launch of new products for your brand, such as what items or designs are more popular.
This is not to say that you need an insane amount of followers on social media like the Kardashians to be an influencer, but having a decent number of followers is important. While it may not directly translate to a higher conversion or engagement rate, it is necessary to have an audience that is actively interested and paying attention to the content you produce. Think of it this way, you could edit the best videos or create the most thought-provoking think pieces in the world, but if you do not have a substantial number of followers, it's basically like shouting into the void and expecting a response �?? vain and futile.
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No, they are also not that important.
However, if you put these reasons aside, the number of followers you have on social media is actually not important and doesn't matter as much as the rumors claim. By focusing too much on the quantity of followers your influencer account has, your social media objective will be skewed in the wrong direction and might motivate you to commit a big influencer no-no �?? buying followers. Why it's a big no-no can be boiled down to the fact that buying fake followers hurts your credibility as an influencer and does not convert into active engagement, making it a huge waste of money and time.?�
To elaborate, a large number of followers do not mean that you will have excellent numbers of likes and comments, which is the social media equivalent of a business' return on investment (ROI). What this means is that you need the online engagement of good quality to build a brand with value that will perform well in the market. There are various steps involved in growing your base of followers organically in order to get better engagement rates, but let us break it down to you in the most basic sense?� �?? you need to align your influencer goals with your social media strategy.?�?�
Once you've decided your purpose of being an influencer on social media, you will realize that the number of followers is the least of your concerns. Is it to share your way of life (i.e. veganism, zero waste, etc.)? Is it to share your hobbies and crafts? Is it to share your love for a particular subject or niche (i.e. science, sports, etc.)? Whatever you choose, be sure to hold on to that throughout your journey of becoming an influencer to ensure that you do not lose sight of what really matters. At the end of the day, your role as a social media influencer is to positively sway the lives of your followers in your chosen niche.?�
Think of it this way: if you only have 500 followers but are all actively engaging with your content, you are touching the lives of 500 people! The numbers may look small online but imagine speaking to 500 people and having them be interested and listen to you �?? isn't that incredible?
Now that you understand why the number of followers is and isn't important for your social media presence as an influencer let's collaborate with established businesses and brands to boost your relevancy and reach! Regardless of how many followers you have, there is always a new campaign for you to join on the Partipost app.?�
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So what are you waiting for? Sign up NOW and earn some side income while building your influencer credibility!