How to grow your base organically on Instagram

Have you ever wanted to gain fame and fortune from your Instagram profile? Have you tried a few ways to boost your followers count but to not avail? Are you tempted to buy followers in order to be significant and viewed as a legitimate influencer? 

Let us stop you right there!

Buying influencers is NOT the right way to establish your social media presence. While it may seem like the most convenient option to you, it will bite you in the back in the long run. By purchasing followers, you are hurting your credibility as a genuine content creator. This can be easily checked when viewers scroll through your profile and find that your followers count and the level of engagement towards your content do not tally up. 

So what can you do to grow your base organically? Here are 4 tried and true suggestions that have worked for other influencers who faced the same dilemma as you:


1. Keep up with new features


Every few years, Instagram is known to roll out a new feature on the app to ensure users stay active and interested, such as Instagram Reels and Instagram Shopping. This has helped the app to stay relevant to consumers and allowed it to strive despite the increasing competition, which is something that you should emulate as well! 

By using the latest features, you are setting yourself apart from the other content creators and experimenting with new ways to showcase your art. This also allows you to unleash more of your creative potential and find new mediums to work with. Besides that, the chances of your content reaching and being noticed by potentially new followers would also grow, thereby upping your numbers!


2. Engage with your followers

Another proven method to increase your base of followers is by being proactive and engaging with them. What this means is that you should respond to comments or messages received from your followers. Whether it’s a simple “thank you” or to give tips and advice when asked, this can help you gain traction by adding a personal touch to your profile.

Something that you could also consider is following and/or engaging with some of the content produced by your audience that you’re interested in. Essentially, the purpose of doing so is to build a genuine connection with your community. This shows that you don’t view them as just another number on your list of fans, but rather as a companion that they met online!


3. Collaborate with other influencers


While this may sound daunting if you’ve never done it before, partnering with other content creators is actually quite simple! All you have to do is get in touch with someone from your specialised niche and request to work together on a project. It could be a shared Instagram live session to discuss a certain topic or a joint giveaway competition where both profiles will contribute equally.

The main point of this is to allow you and the other collaborating party to leverage off of each other’s fanbase. Through this, you’re able to reach more people and gain access to a community of like-minded individuals. This is also an easier and targeted method of finding people interested in your niche compared to aimlessly rolling out content in hopes that it will gain traction and go viral.


4. Partner with brands

As a nano and micro influencer, you might be under the impression that you need a large amount of followers before brands are willing to collaborate with you, but that could not be further from the truth! In reality, most brands are seeking local influencers that have a closer relationship with their followers.

The reason for this boils down to the fact that despite having a smaller follower base, influencers like yourself are more personal and closer to your fans than big-time celebrities. This ensures that a certain level of trust and intimacy is established in your community, which is something that brands heavily rely on to target a niche audience. To elaborate, if you were to promote a product by Brand X, then your followers would trust that you genuinely like it enough to share with them, which is vastly different from celebrity-sponsored content.

If you’re still unsure of where to start, you should try out Partipost! We have a variety of campaigns with well-known brands for you to choose from, without the headache of hashing out miscellaneous details. So what are you waiting for? Sign up to be a Partiposter today and grow your followers organically!

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