By now, you should understand how to be a successful social media influencer and which Instagram metrics to keep an eye out for, but you’re probably wondering what else there is to know. Well, fret not, for we have a new segment in our influencer guide for your content creator journey – let’s talk about how to get better engagement on Instagram!
In previous articles, we’ve mentioned how important it is to choose the proper platform for your niche and target audience. What we did not tell you is that, in most cases, Instagram is a necessary platform for you as an influencer. The reason for this comes down to the fact that it has a wide audience and a variety of content formats, which allows you to express your creativity and increase your reach without spending extra time and effort on multiple social media channels. As such, it’s imperative to understand how to get better engagement to be more successful.
Here are our top 4 tips:
1. Share good images or videos
The foundation of Instagram is the images and short videos shared by its users. It could be lifestyle-related, educational content, or a display of artistic talent. Whatever content you choose to share on Instagram, the key to getting good numbers is to ensure that it looks aesthetically pleasing.
Once you have a signature “look”, your content will be easily recognisable and distinguishable to your competitors. If you’re able to coordinate the entire outlook of your profile’s feed, then you’re already one step ahead of the game! Visual appeal plays a big role in grabbing the attention of your audience, so make sure to pay extra care when editing and designing your content.
2. Include call-to-actions (CTAs) in your posts
One of the easiest ways to get engagement for your posts or stories is to just ask for them! While this may seem desperate, it is actually a very common and acceptable tactic employed by organisations and content creators alike. You can easily do this by including CTAs at the end of your posts, at the end of your captions, and via a customisable link sticker in your stories.
For example, you could ask your audience a genuine question related to the topic of your content, such as their opinions, personal experiences, and suggestions. Not only does this statistically improve your profile’s standing, but it also helps you to better understand your audience in order to strategise your content. Naturally, this also plays a big role in building a relationship with your community.
3. Create interesting content
Speaking of content, it’s important to create meaningful ones that you have an honest interest in. A common mistake to avoid is posting for the sake of posting. While consistency is crucial to be buddies with Instagram’s algorithm, it doesn’t do well to upload content that lacks essence.
To help ensure that you’re sharing your best work with the audience while remaining consistent, you could consider planning ahead your postings on a biweekly or monthly basis. This would allow you ample time to brainstorm and work on the ideas before showcasing them online. There are a variety of online tools that aid in content management, so don’t shy away from making use of what’s already available!
4. Use relevant hashtags
Hashtags are another foundational feature of Instagram that everyone should not take for granted, especially influencers like yourself. Much like Twitter, the use of hashtags in captions allows users of the platform to find specific content of interest, making it the best and most affordable way for everyday people to gain recognition for their work.
In order for this to work, you should incorporate hashtags that target niche communities that would resonate with your content. If you were to use trending hashtags that are irrelevant to the audience, then the chances of people ignoring and scrolling past your work are higher. The key here is to use hashtags with high content relevancy and high number of engagements.
Now that you’re aware of our top hacks for gaining better engagement rates on Instagram, it’s time to put them into action! Join a campaign you like with Partipost and challenge yourself to meet all four tips. You might be surprised by your profile’s performance afterwards.