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5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
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5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
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Influencer Marketing Strategies for Singapore’s Festive Seasons
Discover how brands in Singapore can leverage influencer marketing to create impactful holiday campaigns.
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9 Considerations When Choosing Between Micro and Macro-Influencers in Singapore
Learn the essential differences between micro and macro-influencers and how to leverage each for effective influencer marketing in Singapore.
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Influencer Marketing Strategies: Tapping into Macro-Influencers in Singapore
Learn how to craft successful influencer marketing campaigns using macro-influencers in the Singapore market.
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Nano-Influencers vs. Micro-Influencers: Which is Best for Your 2024 Marketing Campaign?
Learn how to choose between nano and micro-influencers for your influencer marketing strategy in 2024.
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Why Micro-Influencers Are Key to Successful Marketing Campaigns
Learn why micro-influencers are essential for successful marketing strategies, offering cost-effective and targeted reach.
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Introducing our Partipost Communities and How to Join Them
Join Partipost’s thriving communities and connect with peers across various interests and life stages. Find out which community fits you and how to sign up.
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Community Marketing: How to Start and Why It Matters
Discover community marketing essentials, learn its significance for brands, and get practical strategies to build a community that boosts loyalty and growth.
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3 Methods to Attract Influencers to Your Campaign
Explore 3 strategies to engage influencers for your campaigns, complete with advantages and challenges of each approach.
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8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
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Innovative Strategies for Big Brands to Leverage Nano Influencers
Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into
significant brand growth and audience trust.
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Embracing the Power of Red: A Strategic Guide for Lunar New Year Marketing
Unlock the secret to captivating Lunar New Year campaigns with our strategic guide on leveraging the auspicious power of red to elevate your brand and connect culturally.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?
現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02c408ad77d36d64747_64a7b9db0347da98aeeaa8e4_%25E7%25B5%2595%25E4%25B8%2596%25E7%25B6%25B2%25E7%25B4%2585.001.jpeg)
《絕世網紅》用死而復生的直播揭開網紅真實世界!
在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。
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【新手創作者看這邊】Partipost App 使用教學-終極操作篇
Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
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Z 世代的倍速人生,TP 值才是吸引他們的關鍵!
發跡於日本的 TP 值,是指在資訊流通、爆炸的情況下最為當道;用最短的時間,換取最大的效益與資訊。消費者的結構和判斷標準逐漸有所改變,除了改以時間當作主要考量,同時也以 Z 世代的年輕人為主要的消費者組成。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac0282eec02e804d02cd7_649bad7c19c0ff54e24f2f20_Omi%2520%25E5%25BB%25A3%25E5%2591%258A%25E6%25A8%25A1%25E4%25BB%25BF%25E9%25A2%25A8%25E6%25BD%25AE%25EF%25BC%258C%25E6%25B2%2592%25E6%259C%2589%2520YouTube%2520Premium%2520%25E6%2589%258D%25E7%259C%258B%25E5%25BE%2597%25E6%2587%2582%25EF%25BC%2581%2520.001.jpeg)
Omi 廣告模仿風潮,沒有 YouTube Premium 才看得懂!
「我遇見很多人卻只想和你慢慢周旋⋯」其實這是沒有 YouTube Premium 才懂,這句歌詞真的有聲音,一聽到它你可能立刻聯想到在 YouTube 上經常出現的在交友 App Omi 的廣告上。這支廣告由於頻繁播放,已經成為各種梗圖、迷因和二創影片的素材,你是不是也跟著模仿了?
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac0247261fc98991b5317_6498fe3218e546fc3a38a036_ChatGPT%2520%25E6%2594%25AF%25E6%258F%25B4%2520Siri%2520%25E5%258A%259F%25E8%2583%25BD%25EF%25BC%258C%25E7%259C%259F%25E7%259A%2584%25E6%2598%25AF%25E5%25AE%258C%25E7%25BE%258E%25E7%25B5%2590%25E5%2590%2588%25E5%2597%258E%25EF%25BC%259F%2520.001.jpeg)
ChatGPT 支援 Siri 功能,真的是完美結合嗎?
曾經風靡一時的 Siri 小幫手,剛推出時連說笑話都要靠它,但經過多年卻始終無法完全普及,近期的 AI 風潮甚至嚴重威脅到其地位。儘管像 Siri 這樣的語音助手功能在技術上非常出色,但只靠語音功能仍無法改變使用者的搜尋習慣...
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「爺奶網紅」崛起! #granfluencer 薑還是老的辣!
「叫妳阿嬤來囉!」現在廣告詞不僅是廣告詞,阿嬤們真的來了,甚至比你還紅!近幾年高齡KOL 在社群上大放異彩,爺奶網紅展現新潮有活力的一面,跳脫對於長輩的刻板印象,在網路上吸引大批粉絲,也讓各大品牌開始與他們合作!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/6490191e423291a135f655fb_6KUtsGfGrBVKKX6Bi2sDicObqaM7RAgHX6SrKZsYaZqV96OLuBSASFHfDcV1A3FHiA5ftyPKlyze7ftuNPT078Y1tT92P1itGY-Vqm7u0fdLUPO7pyTfI8GSkSWSbui8m5f73wwApwYW0RzLWSe7TYc.jpeg)
2023 年 IG 經營秘笈:增加自身內容,為更多互動佈局!
Meta 官方期待,人們會因為需要與人聯繫而來到 Instagram。在 2023 上半年 Instagram 新增許多新功能,大多聚焦在與朋友分享與社交功能上,利用不同的方式分享生活中,也邀請更多的朋友用有趣的方式建立聯繫和互動。Partipost 整理 3 個對於品牌和創作者來說非常實用的功能,可能是下半年創造社群互動的關鍵。
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Exposure, Ini Pengertian dan Manfaatnya bagi Bisnis
Exposure menjadi istilah yang sering didengar dalam dunia bisnis. Memahaminya dapat membantu Anda meningkatkan brand visibility dan menarik perhatian pelanggan.
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
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Hợp Tác với Influencer: Những Điều Cần Làm và Nên Tránh Bạn Cần Biết
Dù bạn là một nhãn hàng có kinh nghiệm hay mới chỉ bắt đầu hợp tác với các influencer, chúng tôi chia sẻ hai điều nên làm và cần tránh hàng đầu khi làm việc với các influencer ngày nay.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7bc1416c649e58e3fc_64f7e5aeb7294d9ec5fb52d0_shutterstock_2289125611.jpeg)
3 Lầm Tưởng Khi Nói Đến Influencer Marketing
Phân tích và giải thích những sai lầm phổ biến về Influencer Marketing, bài viết chia sẻ cái nhìn mới mẻ về lĩnh vực đang phát triển mạnh mẽ này. Hé lộ những thực tế đằng sau những quan niệm sai lầm và khám phá cách Influencer Marketing có thể thực sự tác động đến sự tiếp cận và ảnh hưởng của thương hiệu.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7b5fa40a3acfa324fb_64ffe13ee6190c6ab032ca06_shutterstock_1283499703.jpeg)
4 Lưu Ý Tối Ưu Hóa Ngân Sách Influencer Marketing
Chiến dịch influencer marketing thành công không chỉ dừng lại ở việc "chọn mặt gửi vàng" – mà quan trọng hơn, là việc lập kế hoạch ngân sách chiến lược đồng nhất với mục tiêu của thương hiệu. Dưới đây là 4 yếu tố quan trọng cần xem xét khi thiết lập ngân sách chiến lược influencer marketing.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd867261fc989929954b_65b0890819f9ee77134dafe4_shutterstock_1699803565.jpeg)
Xây dựng Brand Loyalty nhờ Influencer Marketing
Khám phá bí quyết xây dựng brand loyalty (lòng trung thành với thương hiệu) nhờ Influencer Marketing trong năm 2024 và sự thiết yếu để phát triển mạnh mẽ trên thị trường cạnh tranh như hiện nay.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd80e54cdc65718187f7_65fbcbe9b903c61097eebac7_659f53ce1c1ba9a7a40612a6_1-p-1600.png)
Đứng Đầu trong Năm 2024: Khai Thác Sức Mạnh của Influencer Marketing với Partipost
Hãy khám phá lý do tại sao Partipost là đối tác lựa chọn hàng đầu của bạn để cách mạng hóa influencer marketing cho doanh nghiệp.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd8229e48ef3ce518b89_65a652254ccf3d7fdeeb2e0b_shutterstock_1701394963.jpeg)
Những Hiểu Biết về Influencer Marketing trong năm 2024: Các Chỉ Số Chính và Xu Hướng Ngành
Tìm hiểu sự phát triển của thế giới Influencer Marketing trong năm 2024, từ sự bùng nổ của các nano influencer đến các chỉ số đo lường và sự phát triển giữa những influencer và content creator. Khám phá thông tin chi tiết và chiến lược cho influencer marketing hiệu quả.
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8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
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8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
![Innovative Strategies for Big Brands to Leverage Nano Influencers](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66e156fecd574e516289ef5c_66bacd84e8f487da2a7cb39f_6617621c1b77a5f69762a011_shutterstock_2159904239.jpeg)
Innovative Strategies for Big Brands to Leverage Nano Influencers
Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers
In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
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Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand
XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
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5 Ways of Fostering Long-Term Influencer Partnership
Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
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The Lady Boss: A Country Head, Micro Influencer, and Yogi
Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.
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For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients
Influencer marketing is ever-evolving and we, as an agency, are responsible for high adaptability to the current influencer and social media landscape. We believe that every agency possesses our own strengths that we could leverage to achieve success for our clients.
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How to Smash Seasonal Influencer Campaigns in 2024
Influencer marketing isn’t just here to stay; it will grow even stronger in 2024. With a slew of festivals lining up at the dawn of 2024 - Thaipusam, Chinese New Year, and Hari Raya Aidilfitri, delve into three aspects of how can brands seize these golden opportunities.
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3 Ways to Simplify Agency’s Workflow with Partipost
In the ever-evolving world of influencer marketing, agencies face a multitude of challenges in their quest to achieve campaign goals. In this article, we'll explore how Partipost can simplify your progress, allowing you to not only meet your client's objectives but also generate valuable leads to ensure the growth of your agency.
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5 Tips for Brands to Go Viral on TikTok
With TikTok’s continued growth, it has a huge potential to become an integral part of people’s lives. You can’t deny that it is an effective social media platform that most brands should consider utilizing for marketing purposes. Follow these 5 tips to create viral TikTok content.
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TikTok vs Instagram: Which platform do users prefer?
Based on our recent survey, we uncovered insights into user behaviors and their social media consumption on TikTok and Instagram. Let's dive into the details of how these two platforms shine to their best potential.
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Nano Influencers: The New Trust Builders in Digital Marketing
Nano influencers, who live and breathe the communities they serve, are becoming the go-to partners for brands looking to build genuine connections. These influencers are relatable, frequenting the same cafes, attending the same events, and understanding the local vibe. This makes their recommendations feel personal, almost like advice from a trusted friend. Working with nano influencers means tapping into a tight-knit community where trust runs deep, leading to higher engagement rates and stronger consumer trust. Their strength lies in their relatability, as they don't need a fancy production team or high-end equipment to make an impact. Successful campaigns with nano influencers thrive on authenticity, as they create genuine, community-driven conversations around the brand. To maximize hyper-local influence, brands should focus on finding influencers who align with their values and target audience, prioritize authenticity over follower count, and let influencers create in their own style. Trusting their local flavor is what makes them stand out and allowing them to bring your brand to life in a way that feels natural and engaging.