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5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
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5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
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Influencer Marketing Strategies for Singapore’s Festive Seasons
Discover how brands in Singapore can leverage influencer marketing to create impactful holiday campaigns.
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Achieving 2 Million Views: Kellogg's Macro-Influencer Strategy in Singapore
Gain insights into Kellogg's campaign that leveraged macro-influencers for impressive views and engagement in Singapore.
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9 Considerations When Choosing Between Micro and Macro-Influencers in Singapore
Learn the essential differences between micro and macro-influencers and how to leverage each for effective influencer marketing in Singapore.
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Influencer Marketing Strategies: Tapping into Macro-Influencers in Singapore
Learn how to craft successful influencer marketing campaigns using macro-influencers in the Singapore market.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bace6dfc5ba5a52ce80df9_668f58938a43319a819e1f53_EDM-header_sake-singapore.png)
Influencer Marketing Success: Sake Singapore's Strategy with Micro-Influencers
Find out how Sake Singapore's focus on micro-influencers led to increased sales and engagement through strategic influencer marketing.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac0287261fc98991b5950_648c4258706d3f91cfd0fb5c_Partipost%2520%25E8%2588%2587%25E9%25B9%25BF%25E4%25BA%25BA%25E8%2588%2587%25E6%25B3%25A5%25E9%25B0%258D%25E9%2599%2590%25E5%25AE%259A%25E8%2581%25AF%25E5%2590%258D%25E3%2580%258A%25E7%25A4%25BE%25E7%25BE%25A4%25E5%25A4%25A7%25E4%25BA%2582%25E9%25AC%25A5%2520PartiLand%25E3%2580%258B%25E6%25A1%258C%25E9%2581%258A%25EF%25BC%2581%25E4%25B8%2580%25E8%25B5%25B7%25E9%25AB%2594%25E9%25A9%2597%25E7%25A4%25BE%25E7%25BE%25A4%25E7%2594%259F%25E6%2585%258B%25EF%25BC%2581.001.jpeg)
Partipost 與鹿人與泥鰍限定聯名《社群大亂鬥 PartiLand》桌遊!一起體驗社群生態!
社群生態總是五花八門,各種新鮮事隨時都有。Partipost 與知名插畫家鹿人與泥鰍(@twodeerman)推出限量聯名桌遊 《社群大亂鬥 PartiLand》,其結合的插畫家獨特風格與 Partipost 的社群理念,希望透過遊戲般趣味的方式,讓所有想要成為社群創作者的網友,輕鬆體驗社群網紅的種種生態。《社群大亂鬥 PartiLand》是款以交流為主的機制陣營互動遊戲。一場遊戲會耗費約 15 至 40 分鐘,不過你很有可能⼀玩就接連玩上好幾場,現在就讓我們開始吧!
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02a914e420f6a5c3bd9_648ae356dfd7a1757c0ddc2f_%25E4%25B8%258D%25E6%2584%259B%25E7%2589%258C%25E7%2590%2586%25E5%2587%25BA%25E7%2589%258C%25E7%259A%2584%25E3%2580%258C%25E6%2596%25B0%25E9%2586%259C%25E9%25A2%25A8%25E3%2580%258D%25EF%25BC%258C%25E5%25AE%2583%25E8%25B6%258A%25E9%2586%259C%25E5%25B9%25B4%25E8%25BC%2595%25E4%25BA%25BA%25E8%25B6%258A%25E6%2584%259B%25EF%25BC%259F.001.jpeg)
不按牌理出牌的「新醜風」,它越醜年輕人越愛?
最近推出的廣告、設計等作品是否越來越多出乎你的意料?字體出現變形,圖片呈現簡陋的風格,它們所展現的「美」顛覆了傳統的審美觀念同時卻又散發出一種無法形容的魅力,讓人久久無法忘記。近年來,這股崛起中的「新醜風」似乎越來越普遍,不按牌理出牌的方式呈現,特別受到年輕人世代的喜愛。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02aea3a6cd667980319_6489995b2295437b6f875f1a_%25E4%25B8%25AD%25E5%25B1%25B1%25E6%2596%25B0%25E5%259C%25B0%25E6%25A8%2599%25EF%25BC%2581Partipost%2520%25E6%2596%25B0%25E8%25BE%25A6%25E5%2585%25AC%25E7%25A9%25BA%25E9%2596%2593%25EF%25BC%258C%25E6%25B2%2592%25E7%259C%258B%25E9%2581%258E%25E9%2582%25A3%25E9%25BA%25BC%25E6%2584%259B%25E6%2589%2593%25E5%258D%25A1%25E7%259A%2584%25E5%2585%25AC%25E5%258F%25B8%25EF%25BC%259F%2520_.001.jpeg)
中山新地標!Partipost 新辦公空間,沒看過哪麼愛打卡的公司?
2017 年 Partipost 從一張辦公桌開始,與創作者們和品牌攜手合作,完成各式各樣的活動,感謝大家一路的支持,讓我們可以大膽追求更創新的方式,與多元的社群創作者合作。2023 年 Partipost 終於在台北市中山站打造全新的辦公空間,期待與所有夥伴共同創造更友善的社群創作環境。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac027c77bd394b24d829f_64881fcc9550c01ed1b30fd2_IG%2520%25E5%259F%25B7%25E8%25A1%258C%25E9%2595%25B7%25E5%2585%25AC%25E9%2596%258B%25E6%25B5%2581%25E9%2587%258F%25E5%25AF%2586%25E7%25A2%25BC%25EF%25BC%258C%25E6%2596%25B0%25E6%25BC%2594%25E7%25AE%2597%25E6%25B3%2595%25E5%258E%259F%25E4%25BE%2586%25E6%2598%25AF%25E9%2580%2599%25E6%25A8%25A3%25EF%25BC%2581%2520.001.jpeg)
IG 執行長公開流量密碼,新演算法原來是這樣!
近日 Instagram 負責人 Adam Mosseri 親自分享影片和官方部落格文章,重新解釋各版位,包括「動態消息」、「限時動態」、「連續短片」、「探索頁面」的演算法依據。目的是為了讓創作者與品牌更了解 Instagram 目前的各個版位背後的運作機制,日後可以嘗試其建議並有效做出社群經營,藉此提升更好的成效。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac02526f53df40f241ac3_6482c4563e17704a1983efb4_%25E8%25AB%258B%25E6%2594%25B6%25E8%2597%258F%25EF%25BC%25815%2520%25E7%25A8%25AE%25E5%25B8%25B8%25E8%25A6%258B%25E6%2583%2585%25E5%25A2%2583%25E6%2587%2589%25E7%2594%25A8%25EF%25BC%258C%25E8%25AE%2593%2520Facebook%2520%25E4%25B9%259F%25E8%2583%25BD%25E7%258E%25A9%25E5%2589%25B5%25E6%2584%258F%25E4%25BA%2592%25E5%258B%2595%25E8%25B2%25BC%25E6%2596%2587%25EF%25BC%2581.001.jpeg)
請收藏!5 種常見情境應用,讓 Facebook 也能玩創意互動貼文!
根據統計每人平均一天使用 33 分鐘在 Facebook,比起與朋友互動,更多時間更像是漫無目的的在 FB 上閒逛,看看有沒有吸引自己的內容。當人們在閒逛的 33 分鐘裡大約會接觸那麼多品牌,對於品牌貼文、廣告大多都是過目即忘。
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bac026e54cdc657173905c_647ea46f1b147321b64d3e05_%25E5%25BE%259E%25E7%2595%25AA%25E8%258C%2584%25E9%2586%25AC%25E5%2588%25B0%25E5%2585%25A8%25E7%2590%2583%25E9%25A4%2590%25E6%25A1%258C%25E7%259A%2584%25E7%2599%25BE%25E5%25B9%25B4%25E7%25B6%2593%25E5%2585%25B8%25E5%2593%2581%25E7%2589%258C%2520-%2520Heinz%2520.001.jpeg)
從番茄醬到全球餐桌的百年經典品牌 - Heinz
你曾經看過一則廣告,廣告名為「畫出你心中的番茄醬」 (Heinz Draw Ketchup),邀請來自各國的消費者畫出心目中的番茄醬,沒想到每位畫出的成品共通點都是 Heinz(亨氏番茄醬),可見 Heinz 在消費者中的地位,同時也成功讓 Heinz 獲得 2021 年 Mobius Awards 表揚作品。
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Exposure, Ini Pengertian dan Manfaatnya bagi Bisnis
Exposure menjadi istilah yang sering didengar dalam dunia bisnis. Memahaminya dapat membantu Anda meningkatkan brand visibility dan menarik perhatian pelanggan.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66d9624ea7797297eadf7cc7_05_27_2021%20Sejarah%20Affiliate%20Marketing.jpg)
Sejarah Affiliate Marketing
Ingin membangun program affiliate yang sukses bagi untuk meningkatkan angka penjualan? Pelajari dahulu sejarah affiliate marketing di artikel berikut ini!
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd7fcb78d7417a107304_66a707d7efda704e3720920b_chloe-nguyen-16817317884351221564244-324-0-1574-2000-crop-1681732548649420557351.webp)
Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam
Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd81938661e310e12d26_668b46aec4dca07d910f6eca_66790ffe5aebe9fc1357932c_Blogpost%2520Banner%2520%255B2%255D-p-1600.png)
Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn
Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd84f270d6bbb4cf136c_668b44107ea77d21105ee7f6_66876e06ea1a3cb19c4ac152_Blogpost%2520Banner%25202-p-1600.png)
Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers
Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd8218be8c0f002afc94_667bd260c1e7e62c2f25cf8b_shutterstock_2335395311.jpeg)
Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?
Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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5 Cách Để Xây Dựng Quan Hệ Hợp Tác Dài Hạn Với Influencers
Influencers được đặt tên một cách khéo léo vì họ có sức mạnh tác động đến cộng đồng của họ. Làm thế nào để các thương hiệu nuôi dưỡng các mối quan hệ đối tác lâu dài với influencers? Làm thế nào để các thương hiệu tận dụng ảnh hưởng của họ để khiến thương hiệu của mình luôn hiện diện trong tâm trí người tiêu dùng? Hãy đi sâu vào năm chiến lược chính này và thiết lập các mối quan hệ bền vững với influencers có thể nâng cao vị thế của thương hiệu bạn một cách sâu sắc.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
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วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์
การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ
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Resources & Guides
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![8 Ways to Use Instagram Carousels in Your Marketing](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66e157c948b3a6afe112142a_dadasad.png)
8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
Resources & Guides
Let us bring you to the world of Partipost
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66e2ccebf11a7c1a964d7620_The_Rise_of_Short_Form_16-9.png)
The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66e2ccebf11a7c1a964d7620_The_Rise_of_Short_Form_16-9.png)
The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacbbe504d59e3f683e463_66876e06ea1a3cb19c4ac152_Blogpost%2520Banner%25202.png)
Setting Goals and KPIs for Influencer Marketing Campaigns
Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.
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A Guide to Choosing the Right Influencers for Your Brand
A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.