The client
ZALORA is the leading platform for fashion, beauty, and lifestyle shopping in the region, offering a diverse range of both local and international brands. With over 50,000 products available, ZALORA ensures a seamless shopping experience that caters to every aspect of fashion and beauty needs.
The objectives
We had two objectives for this cross-platform campaign:
- Raise brand awareness around ZALORA’s Birthday Sale and its exclusive offers.
- Drive traffic to the ZALORA website and app, encouraging users to shop during the sale period.
What was the campaign brief?
The ZALORA Birthday Sale campaign invited Partiposters to participate by submitting their interest. Upon meeting the client’s requirement of having at least 1,000 followers, approved influencers received a ZALORA e-gift card worth S$50.
Participants were then asked to use the e-gift card to purchase apparel from ZALORA and create an Instagram Reel showcasing one outfit based on a selected theme: Club Wear, Fashion Week, or Music Festival.
The Reel had to include ZALORA’s birthday logo and the brand as a collaborator. Influencers were encouraged to get creative, choosing music that complemented the theme, whether it be club vibes, runway fashion, or festival fun.
In the Instagram caption:
- They had to highlight only the item(s) purchased from ZALORA.
- Include a birthday wish for ZALORA and thank them for the items.
Additionally, participants were required to post the same video on TikTok with the following caption requirements:
- Keep the caption under 300 characters.
- Tag ZALORA and mention the product or service name.
- Encourage followers to check out the product or service on ZALORA.
This campaign effectively leveraged user-generated content to boost ZALORA’s brand awareness during its birthday sale while driving traffic to its website and app through influencer engagement.
Boosting Visibility Through Instagram and TikTok: A Dual-Platform Strategy for E-commerce Success
When it comes to making a splash during short-term campaigns like ZALORA's Birthday Sale, the importance of cross-posting on Instagram and TikTok can't be overstated. By tapping into both platforms, brands can significantly amplify their reach and engagement, ensuring maximum exposure in a short time frame.
Here’s why this works so well: Instagram Reels and TikTok videos are highly engaging, especially when it comes to fashion. These platforms are visually driven, making them ideal for influencers to showcase their unique outfit choices. In doing so, they bring the products to life—allowing their followers to imagine themselves in those styles and, ultimately, encouraging them to shop.
Since the sale is time-sensitive, this approach makes sure you’re not missing out on valuable eyeballs. The more an influencer's posts circulate on both Instagram and TikTok, the more chances ZALORA has to build momentum and drive traffic. Influencers who create relatable, real-life scenarios about what they’re wearing for the birthday celebration help followers not only connect with the content but also inspire them to take action—whether it’s by checking out the latest collections or taking advantage of the sale.
Ultimately, it’s this dual-platform strategy that takes a simple sale and turns it into a buzz worthy event, keeping ZALORA top-of-mind and creating a tangible link between followers and the brand.
The results
- The campaign's 1.03 million reach and 330K views demonstrate how influencers can effectively amplify brand awareness, driving significant attention in a short time.
- With 97 posts leading to 18.4K engagements, consistent cross-platform content kept ZALORA’s Birthday Sale top-of-mind, encouraging interaction and boosting traffic.
The takeaway from this campaign
The ZALORA Birthday Sale campaign exemplifies the power of influencer marketing in driving awareness and engagement within a short time frame. By leveraging both Instagram and TikTok, the campaign achieved impressive results across 97 posts. This dual-platform strategy allowed ZALORA to stay top-of-mind and encouraged customers to take advantage of the sale.
At Partipost, we specialise in helping e-commerce brands harness the benefits of influencer marketing to generate meaningful engagement and sales. Whether it’s a time-sensitive sale or a long-term strategy, we connect you with the right influencers to amplify your message and deliver results.
Ready to elevate your next campaign? Reach out to Partipost today!