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5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore
Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.
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5 Influencer Marketing Trends You Need to Try in 2023
Do you want to boost awareness and product recall for your brand? Discover what Instagram marketing trends you can try in 2023.
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Partipost Raises USD$7 Million to Continue its Expansion Across Asia
Partipost, Asia’s fastest-growing crowd influencer marketing and commerce platform, announced on October 18 that it has secured an investment of over USD$7 million.
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IG Update: Instagram Reels Just Got Longer and How Brands can Leverage It
Instagram Reels gets a 3-second extension and other updates. How can brands leverage these new features? Find out in this post.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?
現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
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《絕世網紅》用死而復生的直播揭開網紅真實世界!
在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。
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【新手創作者看這邊】Partipost App 使用教學-終極操作篇
Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
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Z 世代的倍速人生,TP 值才是吸引他們的關鍵!
發跡於日本的 TP 值,是指在資訊流通、爆炸的情況下最為當道;用最短的時間,換取最大的效益與資訊。消費者的結構和判斷標準逐漸有所改變,除了改以時間當作主要考量,同時也以 Z 世代的年輕人為主要的消費者組成。
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Omi 廣告模仿風潮,沒有 YouTube Premium 才看得懂!
「我遇見很多人卻只想和你慢慢周旋⋯」其實這是沒有 YouTube Premium 才懂,這句歌詞真的有聲音,一聽到它你可能立刻聯想到在 YouTube 上經常出現的在交友 App Omi 的廣告上。這支廣告由於頻繁播放,已經成為各種梗圖、迷因和二創影片的素材,你是不是也跟著模仿了?
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ChatGPT 支援 Siri 功能,真的是完美結合嗎?
曾經風靡一時的 Siri 小幫手,剛推出時連說笑話都要靠它,但經過多年卻始終無法完全普及,近期的 AI 風潮甚至嚴重威脅到其地位。儘管像 Siri 這樣的語音助手功能在技術上非常出色,但只靠語音功能仍無法改變使用者的搜尋習慣...
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「爺奶網紅」崛起! #granfluencer 薑還是老的辣!
「叫妳阿嬤來囉!」現在廣告詞不僅是廣告詞,阿嬤們真的來了,甚至比你還紅!近幾年高齡KOL 在社群上大放異彩,爺奶網紅展現新潮有活力的一面,跳脫對於長輩的刻板印象,在網路上吸引大批粉絲,也讓各大品牌開始與他們合作!
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2023 年 IG 經營秘笈:增加自身內容,為更多互動佈局!
Meta 官方期待,人們會因為需要與人聯繫而來到 Instagram。在 2023 上半年 Instagram 新增許多新功能,大多聚焦在與朋友分享與社交功能上,利用不同的方式分享生活中,也邀請更多的朋友用有趣的方式建立聯繫和互動。Partipost 整理 3 個對於品牌和創作者來說非常實用的功能,可能是下半年創造社群互動的關鍵。
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Exposure, Ini Pengertian dan Manfaatnya bagi Bisnis
Exposure menjadi istilah yang sering didengar dalam dunia bisnis. Memahaminya dapat membantu Anda meningkatkan brand visibility dan menarik perhatian pelanggan.
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Arti Ikon dan Istilah di Instagram, Kamu Perlu Tahu!
Arti ikon dan istilahnya dalam Instagram sering tidak diketahui oleh pengguna Instagram, baik pengguna baru maupun pengguna lama. Apakah kamu juga termasuk ke dalam pengguna Instagram yang belum mengetahui arti dari ikon-ikon yang ada di Instagram dan istilahnya?
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
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9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.
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Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam
Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam
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Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn
Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.
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Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers
Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
![](https://cdn.prod.website-files.com/6440c733efa14f1a0ecaf78b/66bacd8218be8c0f002afc94_667bd260c1e7e62c2f25cf8b_shutterstock_2335395311.jpeg)
Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?
Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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5 Cách Để Xây Dựng Quan Hệ Hợp Tác Dài Hạn Với Influencers
Influencers được đặt tên một cách khéo léo vì họ có sức mạnh tác động đến cộng đồng của họ. Làm thế nào để các thương hiệu nuôi dưỡng các mối quan hệ đối tác lâu dài với influencers? Làm thế nào để các thương hiệu tận dụng ảnh hưởng của họ để khiến thương hiệu của mình luôn hiện diện trong tâm trí người tiêu dùng? Hãy đi sâu vào năm chiến lược chính này và thiết lập các mối quan hệ bền vững với influencers có thể nâng cao vị thế của thương hiệu bạn một cách sâu sắc.
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3 Mẹo Thu Hút Influencers Tham Gia Chiến Dịch Của Bạn
Khám Phá 3 Chiến Lược Để Thu Hút Influencers Cho Chiến Dịch Của Bạn, Hoàn Chỉnh Với Những Ưu Điểm Và Thách Thức Của Từng Phương Pháp.
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Community Marketing : Cách Bắt đầu và Tại sao Lại Quan trọng
Khám phá những yếu tố cần thiết của Community Marketing, tìm hiểu tầm quan trọng của nó đối với các thương hiệu và nhận các chiến lược thực tế để xây dựng một cộng đồng thúc đẩy sự trung thành và tăng trưởng.
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Shoppertainment 2024: Sự Đổi Mới của Người Tiêu Dùng và Thương Mại trong Khu Vực APAC
Khái niệm "shoppertainment" đang trở thành một xu hướng tiêu biểu đối với người tiêu dùng và các doanh nghiệp thương mại điện tử trong khu vực Châu Á-Thái Bình Dương (APAC). Thông qua báo cáo từ Tiktok, hãy cùng khám phá xem những thay đổi nào về hành vi của người tiêu dùng trong năm 2024.
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3 Methods to Attract Influencers to Your Campaign
Explore 3 strategies to engage influencers for your campaigns, complete with advantages and challenges of each approach.
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3 Methods to Attract Influencers to Your Campaign
Explore 3 strategies to engage influencers for your campaigns, complete with advantages and challenges of each approach.
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8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
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Innovative Strategies for Big Brands to Leverage Nano Influencers
Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers
In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
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Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand
XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
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5 Ways of Fostering Long-Term Influencer Partnership
Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
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The Lady Boss: A Country Head, Micro Influencer, and Yogi
Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.
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For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients
Influencer marketing is ever-evolving and we, as an agency, are responsible for high adaptability to the current influencer and social media landscape. We believe that every agency possesses our own strengths that we could leverage to achieve success for our clients.
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How to Smash Seasonal Influencer Campaigns in 2024
Influencer marketing isn’t just here to stay; it will grow even stronger in 2024. With a slew of festivals lining up at the dawn of 2024 - Thaipusam, Chinese New Year, and Hari Raya Aidilfitri, delve into three aspects of how can brands seize these golden opportunities.
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3 Ways to Simplify Agency’s Workflow with Partipost
In the ever-evolving world of influencer marketing, agencies face a multitude of challenges in their quest to achieve campaign goals. In this article, we'll explore how Partipost can simplify your progress, allowing you to not only meet your client's objectives but also generate valuable leads to ensure the growth of your agency.
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5 Tips for Brands to Go Viral on TikTok
With TikTok’s continued growth, it has a huge potential to become an integral part of people’s lives. You can’t deny that it is an effective social media platform that most brands should consider utilizing for marketing purposes. Follow these 5 tips to create viral TikTok content.
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TikTok vs Instagram: Which platform do users prefer?
Based on our recent survey, we uncovered insights into user behaviors and their social media consumption on TikTok and Instagram. Let's dive into the details of how these two platforms shine to their best potential.
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The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.