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5 Mistakes to avoid when job hunting

Looking for a job? Make sure that you avoid these key mistakes to increase your chances of getting your dream job. Find out More!

Cool ways to spend New Year's Eve

Looking for interesting ways to spend the New Year? Check these ideas out and elevate your celebrations with your loved ones!

Top Christmas Treats with POKKA

Looking for the Top Christmas drinks and treats? Here's a few recommendations for you to try out to impress your guests.

$888 Giveaway: Are you IN it to WIN it?

Ready for our biggest giveaway of 2021? Enter the giveaway, complete the steps required and stand a chance to win $888! Join NOW!

How to prepare for Christmas early?

Christmas is just around the corner. Looking to plan ahead for your celebration? We got you covered. Read Now!

Partipost Founders Interview Part 2: Benyamin Ramli

The Co-Founder and the team lead of Partipost Indonesia, Benjamin Ramli, shares his thoughts on the evergreen Nano Influencer effect
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Partipost 與鹿人與泥鰍限定聯名《社群大亂鬥 PartiLand》桌遊!一起體驗社群生態!

社群生態總是五花八門,各種新鮮事隨時都有。Partipost 與知名插畫家鹿人與泥鰍(@twodeerman)推出限量聯名桌遊 《社群大亂鬥 PartiLand》,其結合的插畫家獨特風格與 Partipost 的社群理念,希望透過遊戲般趣味的方式,讓所有想要成為社群創作者的網友,輕鬆體驗社群網紅的種種生態。‍《社群大亂鬥 PartiLand》是款以交流為主的機制陣營互動遊戲。一場遊戲會耗費約 15 至 40 分鐘,不過你很有可能⼀玩就接連玩上好幾場,現在就讓我們開始吧!

不按牌理出牌的「新醜風」,它越醜年輕人越愛?

最近推出的廣告、設計等作品是否越來越多出乎你的意料?字體出現變形,圖片呈現簡陋的風格,它們所展現的「美」顛覆了傳統的審美觀念同時卻又散發出一種無法形容的魅力,讓人久久無法忘記。近年來,這股崛起中的「新醜風」似乎越來越普遍,不按牌理出牌的方式呈現,特別受到年輕人世代的喜愛。

中山新地標!Partipost 新辦公空間,沒看過哪麼愛打卡的公司?

2017 年 Partipost 從一張辦公桌開始,與創作者們和品牌攜手合作,完成各式各樣的活動,感謝大家一路的支持,讓我們可以大膽追求更創新的方式,與多元的社群創作者合作。‍2023 年 Partipost 終於在台北市中山站打造全新的辦公空間,期待與所有夥伴共同創造更友善的社群創作環境。

IG 執行長公開流量密碼,新演算法原來是這樣!

近日 Instagram 負責人 Adam Mosseri 親自分享影片和官方部落格文章,重新解釋各版位,包括「動態消息」、「限時動態」、「連續短片」、「探索頁面」的演算法依據。目的是為了讓創作者與品牌更了解 Instagram 目前的各個版位背後的運作機制,日後可以嘗試其建議並有效做出社群經營,藉此提升更好的成效。

請收藏!5 種常見情境應用,讓 Facebook 也能玩創意互動貼文!

根據統計每人平均一天使用 33 分鐘在 Facebook,比起與朋友互動,更多時間更像是漫無目的的在 FB 上閒逛,看看有沒有吸引自己的內容。當人們在閒逛的 33 分鐘裡大約會接觸那麼多品牌,對於品牌貼文、廣告大多都是過目即忘。

從番茄醬到全球餐桌的百年經典品牌 - Heinz

你曾經看過一則廣告,廣告名為「畫出你心中的番茄醬」 (Heinz Draw Ketchup),邀請來自各國的消費者畫出心目中的番茄醬,沒想到每位畫出的成品共通點都是 Heinz(亨氏番茄醬),可見 Heinz 在消費者中的地位,同時也成功讓 Heinz 獲得 2021 年 Mobius Awards 表揚作品。
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Tingkatkan Engagement Rate dengan Instagram Influencer

Engagement rate masih rendah? Tingkatkan ER sekarang dengan berkolaborasi dengan influencer di Instagram! Simak artikel ini untuk mengetahui penjelasan selengkapnya.

10 Audio Instagram Reels yang Lagi Tren untuk Kontenmu!

Berikut rekomendasi 10 audio Instagram Reels yang sedang tren dan bisa digunakan untuk meningkatkan reach dan engagement konten kamu!

5 Cara Mudah Mencari Influencer Instagram untuk Brand Anda

Ingin mencari influencer Instagram untuk campaign brand Anda? Simak 5 cara mudahnya berikut ini!

10 Ide Konten untuk Influencer Pemula

Kamu mau jadi influencer tapi bingung harus buat konten apa? Simak artikel ini untuk tahu bermacam-macam ide konten yang mudah untuk influencer pemula!

Apa itu Cross Channel Marketing dan Apa Manfaatnya Bagi Brand?

Simak artikel ini untuk mengetahui tentang cross channel marketing serta manfaatnya bagi brand Anda.

TikTok Wajibkan Label Konten Bermitra, Apa Dampaknya Bagi Brand?

TikTok membuat kebijakan baru yang mengharuskan influencer untuk ungkapkan konten bermitra. Simak selengkapnya di sini.
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam

Làm thế nào để thương hiệu FMCG nổi bật với influencer marketing tại Việt Nam? Influencer marketing đang trở thành công cụ quan trọng giúp các thương hiệu FMCG, đặc biệt trong ngành F&B, thu hút khách hàng và xây dựng lòng trung thành. Bài viết chia sẻ 5 bước để tối ưu chiến lược này: bắt đầu với việc xây dựng nhận diện thương hiệu thông qua nano hoặc micro-influencers; tạo niềm tin bằng nội dung giáo dục; mở rộng chiến lược qua nhiều nền tảng như TikTok, Instagram; tận dụng mùa chi tiêu cao điểm cuối năm; và sử dụng nano, micro-influencers để đạt hiệu quả chi phí. Mỗi bước đều giúp thương hiệu tiếp cận khách hàng một cách tự nhiên và chân thực, tạo lợi thế trong thị trường cạnh tranh.

9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer

Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.

Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam

Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam

Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn

Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.

Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers

Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.

Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?

Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024

ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567

วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ

สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!

เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Learn the key benefits of partnering with macro-influencers to maximise reach and engagement in Malaysia.
Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Discover the pros and cons of nano and micro-influencers and learn how to choose the best fit for your influencer marketing strategy in 2024.
Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Discover how micro-influencers can transform your marketing strategy with authentic connections, targeted reach, and cost-effective campaigns.
8 Ways to Use Instagram Carousels in Your Marketing

8 Ways to Use Instagram Carousels in Your Marketing

Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
Innovative Strategies for Big Brands to Leverage Nano Influencers

Innovative Strategies for Big Brands to Leverage Nano Influencers

Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.

How Big Brands Can Harness Nano Influencers for Maximum Impact

Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.

The Influencer Advantage: Why You Need Influencers in Your Marketing Mix

Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.

The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing

In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.

Setting Goals and KPIs for Influencer Marketing Campaigns

Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.

A Guide to Choosing the Right Influencers for Your Brand

A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.