One of the main highlights at Paripost Indonesia this year was the growing importance of influencer marketing and how it�??s helping marketers reach target audiences in more effective, authentic, and affordable ways.
Let�??s dig in to what influencer marketing really is and how it could be a game-changer for your brand.
What is Influencer Marketing?
Influencer marketing encompasses several steps to create branded user-generated content that supports your digital marketing goals. These include identifying key individuals that resonate with your target audiences, marketing your brand to those influencers, activating those influencers to spread your brand�??s message through their own networks, and finally, turning those influencers into loyal brand advocates.
Influencer marketing is what really works nowadays. It�??s not that when a celebrity acts in a commercial. It�??s when an opinion leader tells their followers about something they could be really interested in.
According to the recent influencer marketing statistics, 8 out of 10 of consumers make their purchases due to recommendations on social networks. Impressive, isn�??t it?
5 Reasons Using Influencer Marketing You Can Achieve Such Goals, As:
1. Build Consumer Trust
People follow specific influencers because they have been able to build trust, credibility and strong relationships with their target audience. As a result, followers respect their content and recommendations. This is because an influencer plays the role of a friend that you look up to when it comes to product recommendations.?�
?�We are influenced by what we see because people are more likely to buy a product when it's recommended from an influencer they respect and admire. Thus, trust plays a huge part when it comes to influencer marketing.
2. Increase Brand Awareness
Influencer marketing generates a large organic reach for brands on social media. With the help of influencers, their audience will be able to learn more about your business by finding out who you are, and what services you offer.?�
An important influencer marketing strategy is ensuring that you are providing quality content for your target audience. This is due to the fact that when an influencer promotes a brand, their audience should be influenced to check out your brand or even buy one of your products or services.?�
3. Enhanced Content Creation
Businesses are able to use content created by social media influencers. Influencers are known to create aesthetically pleasing posts while making sure it is effective at reaching their target marketing. This tactic works when you run out of content ideas and are in need of content to post on your business�??s social media pages.?�
4. Targets Audiences Accurately
Every influencer is different based on the type of content they post. A big advantage that influencers have is that they are able to target audiences that are beyond your business�??s reach. Their unique and authentic content is able to reach people who are genuinely interested in your brand without the hefty price tag. So don�??t waste time with unreliable marketing tactics, influencers are giving you access to their audience right now!
5. Boost SEO
Beyond meeting immediate marketing goals, an influencer marketing strategy can significantly boost your brand�??s search rankings. Customers who seek information on social media will also use search engines during their decision making process.
?�According to The Social Media Revolution, user generated social posts account for 25 percent of search results for the world�??s top 20 brands. The more people mention your brand on social media, the more popular and relevant you will be on Google and other search engines.
What Do You Think?
It�??s time to use influencer marketing. No matter what kind of business you own social media influencers can help you reach your marketing goals in an impactful and authentic way. Furthermore, if you haven�??t thought about collaborating with influencers, it�??s your time to start considering it!?�
Open up a world of possibilities with influencer marketing today. Get a free consultation with our team of experts today to receive your very own marketing plan.
