The influencer marketing industry is undeniably on a steady rise that isn�??t slowing down soon, but it can also be a tricky area to navigate. After all, like any other marketing strategy, influencer marketing is a world of its own, filled with several variables that all have a part to play to be truly impactful!
But this lucrative landscape also presents endless possibilities for brands to optimize for their own benefits, most especially when campaigns are executed in the right way.
At Partipost, we�??ve made it our mission to help brands do just that! And last Thursday, June 30th, members of the Partipost Malaysia team sat together to talk all things influencer marketing, as well as the best practices brands can pick up from previous campaigns and recommendations on how to generate real results from influencers.
The webinar was hosted by Marketing Team lead Aileen Wong, who spoke with Felicia Leong from the Business Development Team as well as Ken Goh from Operations, all of whom shared their expertise and experience in crafting successful influencer campaigns with hundreds of brands across industries.
Insights from previous campaigns were shared at the event, including case studies from brands the likes of SSF Home, NinjaVan, EB Frozen Food and more, as well as the strategies that made each campaign into a success�??both in maximizing ROI, and in ensuring that each facet functioned smoothly and contributed to reaching their goals. In total, the team dissected 4 different influencer campaign types: mass campaigns, simple and easy-to-execute campaigns, FBCG-oriented campaigns, and customized influencer campaigns.
The team also emphasized on the relevance of setting clear objectives and expectations for each influencer campaign, as well as the importance of using influencer marketing as an additional channel to support a holistic marketing strategy; to achieve the company�??s overall goals. One of the biggest missteps brands can make in crafting influencer campaigns is to use it as a last-minute approach�??a tactic that doesn�??t fully optimize the strengths of influencer marketing. More thoughts should be put in place, especially when influencers can help generate paid-organic content that drives traction in communities.
Nevertheless, influencer marketing still reaps countless rewards when done the right way, from setting clear goals and timelines, to partnering with the right influencers and finding the right platforms, to utilizing available technology, to ensure smooth activations and maximum ROI�??all of which have been part of Partipost�??s mission since day 1.
While navigating the online world will always be an ongoing process of trial-and-error, it ultimately provides many more opportunities that provide countless benefits for brands, and eventually lead to long-term, measurable success! You can rewatch a recording of the webinar here.
The Partipost Malaysia team again extends their thanks to everyone who took part in the webinar and made the event a success! We hope you picked up something valuable from the Partipost team to help your business. For updates on future events and more, make sure to follow and keep in touch with Partipost via LinkedIn or Facebook!
At Partipost, we make it our mission to run impactful and cost-effective influencer campaigns. Interested? Let us help you elevate your social media presence and maximize your ROI by humanizing your brand with the power of everyday people�??s word-of-mouth. Leave us your email address and experience the Partipost difference today!