As the owner of a brand, you are surely concerned with how to successfully run a B2B influencer marketing campaign to meet the objectives of your business. While it may seem daunting, the campaign can be smoothly achieved with some time and effort.?�?�
Let�??s break it down into these 9 steps:
1. Create a brief about the brand for influencers
Brands take necessary measures to create value for their customers through its other promotional content and influencer marketing is no different. While every brand has varying approaches to it, the core points of the brief remain the same - the brand�??s introduction, cost rates, campaign duration, content description, and target audience. The?� key point here being that the brief�??s information is clear and concise to ensure there is no miscommunication or misunderstanding that would affect the partnership.
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2. Determine your KPI goals for the influencer campaign
When determining the KPI and target for the campaign, imagine what its ultimate goal is and what you would like it to achieve. For example, the campaign could be to raise brand awareness or increase the traffic to the company�??s website or social media channels. Whichever one you choose, this would be the first analysis of your marketing campaign.
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3. Find the right influencer(s) for the campaign
Like most things in life, Influencer marketing is not a one-size-fits-all strategy. There are different kinds of influencers on different platforms with various niches and audiences. As such, it is important to find the right influencers that suit your brand�??s image and KPI goals, which is no easy feat. Through Partipost, you would be able to efficiently cut down the search time for a suitable influencer that would ensure your influencer marketing campaign is at its most effective.
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4. Decide on the terms of the campaign and its content
Once you�??ve found the right influencer front man for your campaign, the next step is to decide on the content direction. The most important part of this content strategy process is to determine the targets for the brand and the influencer. In other words, how do you make this a win-win situation for all parties involved??�
To increase the collaboration�??s success rates, be as specific and descriptive as possible with the information shared.
5. Explain the use of rights and exclusivity
The use of rights and exclusivity for the campaign is usually on a case-by-case basis, but it is crucial to take note of when agreements are being made between the brand and the influencer of choice. This allows both parties to clearly understand who has rights over the content during and after the campaign period. In terms of exclusivity, the brand could also request that the influencer decline partnerships with competing brands before the campaign ends.?�
6. Share the materials and guidelines of the campaign
A successful campaign content is one that allows the brand to reach audiences that were previously �??untouchable�?�. As such, prior research must be done beforehand to ensure that all content materials meet the campaign�??s objectives. This includes observing the target audience�??s interests and habits, analysing the brand�??s competitors, and evaluating your previous social media marketing efforts.
Following that, the brainstorming process should consider the advantages of this partnership and efficiently leverage off of working with an influencer - their authenticity and social connections with the audience. So, create content that is memorable, beneficial, and impactful in the long-term.
7. Regulate the content revision and approval process
After the content direction has been finalised, it�??s time to ask for the influencer�??s personal take on it. This means giving them the creative freedom to strategise and create the content in their own style to suit their niche and audience. Before posting, the drafts will be reviewed and approved by the brand to ensure that it fits the agreement.?�
With Partipost, this drafting and approval process is simplified for all parties involved. Influencers can submit their drafts and brands can review them at one-go!
8. Promote and amplify the influencer�??s content
Some time after the campaign has officially launched, it�??s time to check on the insights to measure content performance and optimise the campaign strategy if needed. If the goal is to achieve a certain number of impressions, consider using paid media to increase visibility.
With Partipost, you can easily check influencer insights, plus various features in it that will make running your campaign easier!
9. Evaluate the campaign outcomes
At the end of the campaign, it�??s important to evaluate its results by conducting a post-mortem. Through the data gained from the campaign insights, you�??re able to determine how successful it was and which aspects were lacking. Once you've measured your overall performance with the campaign report, compare the results with the KPIs and goals for the campaign to see if you've achieved your target or not.
With Partipost, the data and results of your campaign are stored in one place so you can easily evaluate it without having to re-data your campaign results, making it a more practical solution.
Partipost, your solution to marketing campaigns!
With over 700,000+ influencers, Partipost influencer marketing platform can help you create campaigns according to your influencer marketing needs. By creating a niche community, it will be easier for you to find influencers according to their niche. With branches in other Southeast Asian countries like Singapore, Indonesia, Taiwan, and the Philippines, we have the right tools to help your campaign be a success. Contact us now!