.png)
In the ever-evolving world of influencer marketing, agencies face a multitude of challenges in their quest to achieve campaign goals. The pressure of time constraints, looming campaign deadlines, and the constant need for performance monitoring and analytical reports can leave even the most seasoned agency professionals feeling overwhelmed.
But fear not; there is a solution to streamline your agency's workflow and make planning your clients’ influencer campaigns more efficient. In this article, we'll explore how Partipost can simplify your progress, allowing you to not only meet your client's objectives but also generate valuable leads to ensure the growth of your agency.
1. Strategic Influencer Marketing Plan
(a) Budget Allocation
One of the main concerns for agencies is how to make the most out of their budget. With Partipost, you would be able to spread your budget across various campaigns throughout the year strategically. Partipost is able to make this approach maximise the impact of your influencer marketing efforts. Instead of putting all your resources into a single campaign, you can diversify multiple campaigns utilising the budget you have with us.
(b) Timely Marketing Implementation
Our team will help plan out seasonal campaigns strategically around key events, such as festive seasons, anniversaries, or yearly double-digit sales. Aligning your campaigns with these seasonal trends can significantly boost engagement and conversions.
(c) Campaign Demographics
It is also important to tailor your campaigns to specific demographics. We will consider factors like age, gender, account types (e.g., lifestyle, beauty, sports), and influencer tiers (nano, micro, macro). This targeted approach ensures that your content reaches the right audience, increasing the likelihood of conversions.
(d) Platform Diversity
Partipost also supports various platforms:
- TikTok
- XiaoHongShu (XHS)
If you diversify your campaigns across these platforms, you’ll be able to broaden your reach and engagements in no time.
(e) Campaign Types
Different campaigns can serve different purposes. Mass campaigns, for example, are excellent for generating broad awareness and interest, making them ideal for product launches or event promotions through follows, likes, reshares and comments counts. While, User-Generated Content (UGC) campaigns focus on generating desire and conversions, which include:
- short-form videos
- static posts
- e-commerce reviews
- store visits
We can help you make the most out of each campaign and serve the best in broadening awareness and interest.
(f) Campaign Deliverables
You can specify the content formats you require for each campaign, whether it's IG reels, XHS carousel posts, TikTok videos, Google reviews, or even website reviews. These aid in attaining campaign goals while connecting with clients. Having a clear idea of the desired deliverables streamlines the content creation process.
(g) Market Research
In the age of data-driven marketing, conducting thorough market research is essential. It helps you identify content direction, popular hashtags, and trending content types for UGC like:
- ASMR
- GRVM
- Dance Challenge
By staying ahead of trends, you can simply give your campaigns a competitive edge. Various brands have joined hands with us, including Taylor’s College has seen substantial gains from its partnership with Partipost over the last two years. We’re glad to achieve their goals of maximising engagements and reaches mostly through mass campaigns. You can delve into the 11 different campaigns Partipost has done for Taylor’s College and its results for the past two years.
2. All-inclusive automated platform
(a) Influencer Selection
Partipost also simplifies influencer selection by allowing agencies to easily shortlist influencers and choose their preferred profiles. For UGC campaigns, Partiposters (PP) register, and agencies can select the best-fit profiles, saving time and effort in the selection process.
(b) Content Creation
Partipost streamlines content creation by providing a comprehensive content brief on our platform, including campaign tasks and content guidelines. PP then creates content within the defined timeline, ensuring consistency and quality.
(c) Content Review & Approval
Agencies can have the final say in content approval. They can provide feedback and suggest edits to Partiposters’ content submissions to optimise results. This level of control ensures that the content aligns with the campaign objectives and agency's branding.
3. Free Digital Content Usage
(a) Influencer Profile & Content Access
To sweeten the deal, Partipost offers agencies 12 months of free access to influencer profiles and their content through its platform.
(b) Content Usage & Advertising Potential
Brands can leverage PP's UGC for their social media accounts and websites without incurring extra charges, including for advertising purposes. This not only simplifies content acquisition but also saves on additional costs with the free usage of PP’s content for advertising purposes within a 12-month window.
As an added bonus, let's talk about trendy influencer marketing ideas for content creation. Because the social media landscape is ever-evolving, remaining up-to-date is crucial:
💡 Capcut & TikTok
Lately, there has been a wide usage of CapCut Templates used all over TikTok by content creators and influencers which has influenced people to use them as well. Now, Capcut has even come up with its own Graphics Editor similar to Canva. These CapCut templates used on Tiktok can be utilised to further boost engagement and create a bigger dynamic for your target audience and spike their interests.
💡 Instagram Threads
Instagram has also recently come up with a new feature where a carousel can display posts from the Threads app directly within the Instagram feed called ‘For you on Threads”. This could boost the visibility of your content which can further grab more attention and engagements from the target audience.
Partipost is not just a platform; it's a partner in simplifying your agency's workflow. By leveraging the 3 simple ways above through utilising Partipost's features, your agency can optimise its influencer marketing campaigns, meet client objectives, and create triumphant campaigns for their brands. Partipost values long-term partnerships with agencies, and we're here to support you every step of the way.
If a client reaches out to Partipost directly, rest assured that we will refer them back to your agency, ensuring that your agency remains at the centre of your client relationships. Our data-driven strategy, professional insights, and seamless communication are all aimed at driving outcomes and strengthening strong brand connections.
Are you ready to simplify your agency's workflow and boost your influencer marketing efforts with Partipost?
📩 Contact us today to learn more about how we can help you: https://www.partipost.com/contact-us