The marketing funnel is not a new topic among marketers and business owners. However, the hard part is integrating the marketing funnel into your marketing strategy. So, how are you going to integrate it into your marketing strategy? The use of Influencer Marketing is one possible way that can help successfully incorporate the marketing funnel into your marketing strategy. Let�??s take a look at how Partipost can help you achieve your marketing objectives in each step of the marketing funnel.
Different businesses will have specific goals in mind for achieving their marketing objectives. Let�??s take a look at the marketing funnel. Which stage are you in? What types of campaigns can you do at that stage? Below is a diagram of the marketing funnel and a preview of the type of support that Partipost provides at each stage.
Awareness:
- To get consumers to know about your product or brand.
- Launching a new product, announcing a certain product, reminding consumers of your products.
Familiarity
- Drive traffic/ visits to your websites, stores, social media pages, and many more.
- Opening discount when you visit physical/ online stores, increase follower count for your social media channels, increase visits to your websites organically.
Consideration
- Persuading consumers to consider buying a particular product �?? making them intrigued and interested.
- Make people interested in or consider buying your products.
- Giving honest reviews so the followers want to try the products.
Purchase
- Push consumers to purchase your products
- Give positive reviews about your product and encourage other people to use it.
- Giving honest reviews and convince the followers to buy the product.
**Consideration is similar to purchase but the difference is the way influencers convince and talk to their followers. Consideration means your product is one of the choices a consumer chooses from, while purchase means your product is chosen and bought by the consumer.
Loyalty
- Ongoing influencer programs.
- Continuous campaign that will always be ongoing.
- Can be in a long period of time until the contracts end with the influencers.
While this topic can be boring and repetitive, it is good to go back and refresh your memory on the importance of using the marketing funnel in your marketing strategy - especially on what types of campaigns you can do while incorporating influencer marketing into the marketing strategy.
Come back next week to learn about examples of Partipost campaigns some of our clients did in different steps of the marketing funnel!
