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2 Simple Ways to Measure the Success of Influencer Marketing Campaigns for Beginners

If you’re one of those brands that just got started on Influencer Marketing and you’re not quite sure what to look out for; here’s what to expect when measuring your campaign’s success– made simpler!

4 TikTok Updates Brands Should Maximise in 2023

New and upcoming TikTok updates have changed the way brands connect with their target market. In this post, discover four TikTok updates that brands should maximise in 2023.

Leverage These 4 Major Instagram Updates to Promote Your Products

As Instagram grows steadily, new features are continuously released. Discover the four major Instagram updates of 2022 that brands can try.

TikTok Marketing Trends: 5 Tactics Brands can Use

Are you looking for ways to use TikTok to your brand's advantage? We have listed five TikTok marketing trends that you might want to try.

5 Influencer Marketing Trends You Need to Try in 2023

Do you want to boost awareness and product recall for your brand? Discover what Instagram marketing trends you can try in 2023.

Partipost Raises USD$7 Million to Continue its Expansion Across Asia

Partipost, Asia’s fastest-growing crowd influencer marketing and commerce platform, announced on October 18 that it has secured an investment of over USD$7 million.
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?

現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。

Cover 創作者正夯,翻唱翻跳二創出流量密碼!

大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!

《絕世網紅》用死而復生的直播揭開網紅真實世界!

在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。

【新手創作者看這邊】Partipost App 使用教學-投稿與提領獎金篇

「Snap.Post.Earn」,我已完成註冊,如何參加品牌活動?

【新手創作者看這邊】Partipost App 使用教學-終極操作篇

Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
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Lakukan 10 Hal ini Agar Konten Auto FYP!

Sudah buat konten TikTok tapi masih belum FYP? Yuk simak 10 cara ini!

Cara Memanfaatkan Influencer Marketing untuk Sukseskan Produk Baru Anda

Temukan strategi efektif untuk memanfaatkan influencer marketing dan meningkatkan keberhasilan peluncuran produk baru Anda.

Konten Kamu 'Dicuekin'? Simak Cara Menghindarinya!

Pelajari cara membuat konten yang menarik untuk meningkatkan engagement di media sosial!

Penyebab Engagement Rate Instagram Turun dan Cara Mengatasinya

Engagement Rate akun Instagram kamu turun? Mau tau kenapa dan gimana cara mengatasinya? Simak artikel ini untuk penjelasan lebih lengkap!

Tingkatkan Engagement Rate dengan Instagram Influencer

Engagement rate masih rendah? Tingkatkan ER sekarang dengan berkolaborasi dengan influencer di Instagram! Simak artikel ini untuk mengetahui penjelasan selengkapnya.

10 Audio Instagram Reels yang Lagi Tren untuk Kontenmu!

Berikut rekomendasi 10 audio Instagram Reels yang sedang tren dan bisa digunakan untuk meningkatkan reach dan engagement konten kamu!
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Shoppertainment 2024: Sự Đổi Mới của Người Tiêu Dùng và Thương Mại trong Khu Vực APAC

Khái niệm "shoppertainment" đang trở thành một xu hướng tiêu biểu đối với người tiêu dùng và các doanh nghiệp thương mại điện tử trong khu vực Châu Á-Thái Bình Dương (APAC). Thông qua báo cáo từ Tiktok, hãy cùng khám phá xem những thay đổi nào về hành vi của người tiêu dùng trong năm 2024.

6 Cách Nano Influencer Giúp Thương Hiệu Lớn Thành Công

Bạn có nên làm việc với các nano influencer hay không? Tìm hiểu xem họ có thể làm gì cho doanh nghiệp của bạn trong bài viết này.

Bí Quyết Thành Công của Jinro Qua Chiến Dịch Influencer Dài Hạn

Chiến dịch influencer của Jinro đã thành công trong việc tạo dựng danh tiếng và chiến lược dài hạn. Với nano, micro, và macro influencers, họ đã xây dựng một hình ảnh đa dạng, tăng sự tương tác và nhận diện thương hiệu. Cùng khám phá xem làm thế nào Jinro đã thực hiện được điều này với sự hợp tác và hỗ trợ từ Partipost nhé!

Gen Z Marketing: 6 Cách Influencer Có Thể Giúp Thương Hiệu Gần Gũi Với Giới Trẻ

Nếu bạn muốn mở rộng phạm vi marketing của mình, hãy cân nhắc các cách tiếp cận đến đến thế hệ Gen Z. Tìm hiểu cách bạn có thể sử dụng influencer marketing để đạt được điều đó.

Các chiến dịch Influencer Marketing sáng tạo mà bạn không ngờ tới

Ngán ngẩm những chiến dịch marketing cũ kỹ mà bạn thấy ở khắp mọi nơi? Đây là một số chiến dịch mớ lạ mà bạn có thể chưa từng thấy trước đây!

Tận Dụng Nano Influencers Cho Chiến Lược Đổi Mới Từ Các Thương Hiệu Lớn

Khám phá 6 lợi ích của nano influencerstrong việc đẩy mạnh các chiến dịch marketing cho những thương hiệu lớn. Tìm hiểu cách sự tương tác chân thành của họ có thể tạo thành sự phát triển đáng kể của thương hiệu và lòng tin của khán giả.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024

ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567

วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ

สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!

เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Learn the key benefits of partnering with macro-influencers to maximise reach and engagement in Malaysia.
Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Discover the pros and cons of nano and micro-influencers and learn how to choose the best fit for your influencer marketing strategy in 2024.
Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Discover how micro-influencers can transform your marketing strategy with authentic connections, targeted reach, and cost-effective campaigns.
8 Ways to Use Instagram Carousels in Your Marketing

8 Ways to Use Instagram Carousels in Your Marketing

Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
Innovative Strategies for Big Brands to Leverage Nano Influencers

Innovative Strategies for Big Brands to Leverage Nano Influencers

Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.

How Big Brands Can Harness Nano Influencers for Maximum Impact

Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.

The Influencer Advantage: Why You Need Influencers in Your Marketing Mix

Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.

The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing

In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.

Setting Goals and KPIs for Influencer Marketing Campaigns

Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.

A Guide to Choosing the Right Influencers for Your Brand

A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.