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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers
Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.
How Advertising Agencies Harness the Power of Influencer Marketing with Partipost for Goldlion
Discover how a powerful partnership revolutionised the influencer marketing landscape, unleashing the potential of influencer campaigns and driving exceptional results for Goldlion. Through Partipost's expertise and seamless integration into the agency's marketing strategy, the article highlights the effectiveness of influencer marketing in amplifying brand reach, generating excitement, and engaging with the target audience.
How Partipost Platform Stands Out As An Influencer Marketing Platform
Partipost, an industry-leading platform, offers a game-changing solution that transforms the influencer marketing landscape. Gone are the days of manual processes and exclusive contracts. Partipost opens doors to a vast network of influencers, enabling brands to effortlessly scale their campaigns and amass a large pool of influencers within a short timeframe. With its user-friendly tech platform, brands and influencers can seamlessly join forces, streamlining the campaign process and ensuring maximum reach and impact.
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Finding the Perfect Fit: Choosing Between Macro, Micro, and Nano Influencers for Your Campaigns
The bigger the influencer, the more successful your campaign is, right? Well, not exactly. Choosing the perfect strategic mix of influencers for your brand depends on your objectives and what you want to achieve from your campaign. Whether it is to generate hype or to connect with your audience on a personal level, each tier of influencers hold their own strengths and shortcomings. Read this article to explore the pros and cons of macro, micro, and nano influencers to find the perfect fit for your brand.
How Subway Utilised Macro, Micro, and Nano Influencers to Drive a Viral Challenge
Macros? Micros? Nanos? Which kind of influencer should a brand utilise to generate the best results? Putting other factors such as cost aside, having a carefully curated strategy in choosing influencers that represent your brand is very crucial. Discover how Subway utilised a combination of macro, micro, and nano influencers to achieve impressive results in their "The Big Bold Bites Challenge" campaign.
Finding Influencers for Niche Industries: A Comprehensive Guide to Influencer Marketing for Your Brand
One of the most challenging tasks when tackling influencer marketing is choosing the right influencer for your brand. This challenge is magnified when the brand operates in a niche industry, narrowing down the pool of influencers that has characteristics that align with the brand. Picking the right influencer is important to maximise the impact of influencer marketing, but how do businesses ensure that? Read on to find out tips and insights on how to pick the perfect influencer to create high-quality content for your brand.
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Mastering ROI: Unlocking Campaign Success through Evaluation of Metrics
Now that your campaign has finished running, what is the next step for you? Analysing post-campaign data is an intimidating task, however, it is crucial to understand how your campaign did and how you can use the information for future campaigns. This article can help you understand more clearly the type of data you should analyse and how to analyse them to ensure your campaign is purposeful.
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Cover 創作者正夯，翻唱翻跳二創出流量密碼！
大學生必修三學分：社團、愛情、課業，而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」，近年來學生除了參加線下的成果發表會，也會大量的拍攝個人作品並發佈到自己的社群平台，其中又以 Cover 為最大宗，成為了另一種時下流行！
畢業季到！超過 1/3 大學新鮮人的夢幻職業竟然是他？
現在畢業的學生，成長過程都緊緊伴隨著社群網路，年輕人從小就接觸各種成功的網紅案例，看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持，潛移默化的激發出想成為網紅的夢想。
Cover 創作者正夯，翻唱翻跳二創出流量密碼！
大學生必修三學分：社團、愛情、課業，而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」，近年來學生除了參加線下的成果發表會，也會大量的拍攝個人作品並發佈到自己的社群平台，其中又以 Cover 為最大宗，成為了另一種時下流行！
《絕世網紅》用死而復生的直播揭開網紅真實世界！
在 Netflix 近期上映的原創韓劇《絕世網紅》（Celebrity），揭開網紅界的生態秘辛。故事以女主角徐雅莉（由朴珪瑛飾演）的視角展開，與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代，讓大眾認識自己的臉和名字似乎變得很重要。」開場。
【新手創作者看這邊】Partipost App 使用教學-終極操作篇
Partipost 是創作者的好朋友，是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念，我們支持每位創作者，相信人人都能發揮影響力！讓創作融入生活中，用真實原創作品分享故事！ #一起成為社群創作者吧！
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Cara Agar Followers IG Banyak, Content Creator Wajib Coba
Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.
Cara Agar Followers IG Banyak, Content Creator Wajib Coba
Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.
Akun Profesional IG, Apa Manfaatnya bagi Content Creator?
Akun profesional IG memiliki banyak manfaat, tidak hanya bagi bisnis tapi juga bagi content creator. Apa saja manfaatnya? Cari tahu jawabannya di sini!
KPI untuk Influencer Marketing, Brand Wajib Tahu!
KPI untuk influencer marketing adalah bagian penting yang wajib brand pahami, agar campaign bersama influencer berjalan dengan lebih efektif.
Marketing KOL, Strategi Pemasaran Terbaik untuk Bisnis
Marketing KOL adalah strategi pemasaran paling efektif, terutama di era pemasaran digital. Pelajari tips menerapkan strategi ini untuk hasil yang lebih efektif.
Cek Engagement Rate TikTok dengan Mudah Pakai Cara Ini
Cek engagement rate TikTok kamu secara mudah lewat cara ini dan ketahui seberapa efektif konten yang kamu unggah, serta kinerja akun TikTok secara keseluruhan.
15 KOL Influencer Terbaik di Indonesia
KOL influencer di Indonesia sangat banyak dan memiliki beragam niche konten. Berikut rangkuman beberapa KOL influencer terbaik yang bisa Anda ajak berkolaborasi
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
Làm thế nào để thương hiệu FMCG nổi bật với influencer marketing tại Việt Nam? Influencer marketing đang trở thành công cụ quan trọng giúp các thương hiệu FMCG, đặc biệt trong ngành F&B, thu hút khách hàng và xây dựng lòng trung thành. Bài viết chia sẻ 5 bước để tối ưu chiến lược này: bắt đầu với việc xây dựng nhận diện thương hiệu thông qua nano hoặc micro-influencers; tạo niềm tin bằng nội dung giáo dục; mở rộng chiến lược qua nhiều nền tảng như TikTok, Instagram; tận dụng mùa chi tiêu cao điểm cuối năm; và sử dụng nano, micro-influencers để đạt hiệu quả chi phí. Mỗi bước đều giúp thương hiệu tiếp cận khách hàng một cách tự nhiên và chân thực, tạo lợi thế trong thị trường cạnh tranh.
9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer
Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.
Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam
Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam
Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn
Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.
Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers
Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.
Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?
Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
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วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์
การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ
สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!
เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Partipost Malaysia holds first-ever webinar for brands on influencer marketing���
Partipost Malaysia held their first-ever webinar last Thursday, April 21, at 11am via GoBrunch!
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
