One of the largest and most popular features that Instagram rolled out in recent years is Instagram Reels - a short 60-second video clip feature that allows people to create fun and engaging content as a form of creative expression and community participation.?�
Unlike its other Instagram Story feature, Instagram Reels do not disappear after 24 hours and can be saved onto a user�??s profile for future references. Not only that, Instagram Reels also gives users the opportunity to share these videos with non-followers, thereby expanding the networking possibilities by a large margin without advertising. With this, Instagram is on track to being the one-stop social media platform for content creators and social media fans alike.
So let�??s dive straight into how YOU can upgrade your influencer or business game by creating engaging and interesting Instagram Reels!
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Step 1: Storyboard
Before you hit the record button, it�??s important to plan out how you would like your video to go. The easiest way to do this is by asking yourself the 5W1H Questions - who, what, where, when, why, and how.
Examples: What is the goal of your video? How will it fit your profile�??s branding? What kind of concept would you like to apply? Who do I want to target in this video? Where can this video be shot? Are there any existing videos that you can use as inspiration??�
Once that is sorted, you can start fleshing out your ideas onto a storyboard template to help you better visualize the concept. The purpose of this is to ensure that everything flows well together, from ideation down to the final product. This also allows you to notice flaws in your ideas that would otherwise go unnoticed until the camera light is on, saving you time and money in the long run. Having an objective while filming will ensure you have the best bang for your buck - whether it's awareness or conversion that you are after.
If you are still unsure of how to work on a storyboard, you can check out this simple guide.
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Step 2: Record
After your storyboard has been reviewed and finalized, you can start the fun part - RECORDING! You can choose to either film it on your phone or film the video on Instagram Reels itself. To start, tap on the �??+�?� icon on the top right corner of your Instagram home screen and select �??Reels�?�. If you wish to upload an existing video from your phone, you can select it on the bottom left corner of the screen, similar to where you would upload an external media for Instagram Story. If you prefer to shoot the video on Instagram Reels itself, start by tapping on the �??record�?� icon in the middle of the screen.
One thing to note is that you are able to record Instagram Reels in two ways that best suit your needs. Whether it�??s in a single stream or in a series of clips, you�??re given the creative freedom to film the footage in a way that screams you!
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Pro Tip: You can use the in-app feature for hands-free filming and clip alignment to ensure smoother transitions in between takes.
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Step 3: Edit
Like any form of media, Instagram Reels videos require edits to be made for the best outcome to be achieved. On this Instagram feature, you are given the necessary tools to enhance your work easily and without any fuss.?�
Now, every video requires sounds, regardless of whether there is any dialogue on the footage. Instagram Reels provides the easiest way to add sounds through its Instagram Music Library that hosts a wide selection of songs and background music. All you have to do is tap on the �??music�?� icon on the left side of the screen and you can start browsing and selecting which parts of the sound you want to include.?�
Besides that, you�??re also able to use filters for an entertaining and dramatic flair. By tapping on the �??effects�?� icon on the screen, you can choose from a variety of filters to draw your audience in. You can also add texts to your video to better illustrate your message. The best thing, Instagram Reels gives you the ability to set a duration for how long the text should appear in your video, which makes it simpler for you to add different texts to different parts to provide a better narrative.
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Pro Tip: To increase the reach and engagement of your Instagram Reels, try to use audios with the �??trending�?� arrow.
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Step 4: Publish
Now that you have finished creating your Instagram Reels, it�??s time to share them with your followers and beyond! Tap on the �??next�?� button and choose a fitting cover photo that suits the aesthetic of your profile. Then, write a creative caption to further elaborate on your video and provide a backstory or context.?�
There are various ways to grab the attention of target audiences. The easiest way is to either state the title of your video (e.g. skincare routine for oily skin) or ask rhetorical questions (e.g. ever wondered how to?). Don�??t forget to include a CTA (call to action) at the end to increase engagement, followers, and chances of appearing on the FYP (for you page). This could be an invitation to follow your profile, comment to give feedback or share personal experiences, click on the link in bio, or even just tagging a friend who might enjoy your content.?�
Now that you�??re well-versed on how to create your first Instagram Reels, you can put your skills to the test by joining the campaigns on Partipost! Just download the app, register yourself as a user, and start earning easy side income by doing simple tasks on Instagram!
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Ready to embark on your first brand collaboration? Download the Partipost app below and follow us on Instagram for the latest campaign updates.
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