Are you interested in beauty?
Do you like pampering yourself by doing your skincare, makeup, or hair - and even know the latest must-have products?
Do you love experimenting with skincare or makeup and hope you can share this knowledge with the world?
If you answered yes to any of these questions, then it�??s time to begin your journey as a beauty influencer!
But first, what is a beauty influencer?
A beauty influencer is a person who is recognised for their knowledge in makeup, haircare, skincare, and other beauty-related fields. Generally, they share hacks and tutorials on how to achieve certain beauty looks with the audience through social media. This could be a specific kind of aesthetic tailored to different occasions (e.g. date night looks, everyday glam, etc.) or unique and in-trend content (e.g. �??how to get the glass skin effect�?�, etc.). Just think of Michelle Phan or James Welsh, and you�??ll have a good picture of what a beauty influencer does!
Now that you�??re familiar with what a beauty influencer is, let�??s break down the 4 tips we have for you to become a successful one:
1. Pick your niche
Even in the beauty industry, there are various subcategories for you to choose from, such as makeup, skincare, haircare and more. You could opt to include all of them into your niche, but this is not advised as it could potentially do you more harm than good. This is because you run the risk of spreading yourself too thin in trying to create different types of content, as well as risk confusing your audience about your expertise.
Instead, we recommend that you choose a preferred specialization within the beauty field and stick with it. To make it more interesting, you could make it even more niche, targeting categories such as organic skincare or vegan makeup. Whichever it is that you choose, just ensure that you are genuinely interested and/or passionate about it. This way, the drive to create content will have a hard time running dry. Besides, your audience will be able to sense how genuine you are just based on the things you post up.
2. Connect with others
The essence of social media is to form a relationship with people, whether it�??s in a personal or professional capacity. As a beauty influencer, the key determinant in the success of your career is your followers. This is because they play various roles, including being your loyal supporters in content creation, so it�??s crucial that you connect with them through active and consistent two-way engagement.
Besides that, it is also important to not lose sight of building a relationship with other fellow beauty influencers. This is because networking will open up more doors for you to collaborate with people within the industry. For example, connecting with local well-known influencers could increase your knowledge and your chances of working with them as well as with established brands.
One way to do this is by searching for them on varying social media platforms, such as Facebook groups, Instagram engagement groups, and local online communities (e.g. Favful). As always, be friendly and polite without sacrificing your professionalism. One wrong move could cost you a dear and valuable connection in the future, so it�??s best to avoid the possibility altogether.
3. Know your stuff
While it�??s easy to casually recommend to friends and family about the beauty hacks that work and which products are effective, it is not enough to just state them with no evidence when you�??re a beauty influencer. This is because your audience looks towards you to gain knowledge and insights that are not common to others, making it important for you to have factual information for support.
Besides looking up on the brand, tips, and products that you share to the audience, you should also look into trends and insights. The purpose of this is to ensure that you stay relevant with the times and also showcases a good and reliable understanding of the beauty niche. This can be done by paying attention to what�??s brewing in the media, forecasts made by experts, and insights gathered by others in the industry.
Regardless of which beauty niche you choose and what topic you choose to discuss, you should always remember to do your research. If this step is missed, you run the risk of sharing misleading and false information, which could greatly hurt your credibility and reputation. Of course, this does not mean that you should not have your own opinions, but it should never be mistaken for facts.
4. Branch out
The one common trait that most successful beauty influencers have is the ability to be a chameleon and adapt themselves to whatever the current situation requires. In terms of online popularity, this means being present on more than one social media platform and keeping yourself updated on the latest app and industry trends. This ensures that your content stays relevant and won�??t disappear into the virtual void.
To elaborate, when users find that you are active on different social media channels, they are more likely to find you, take in your work, and eventually convert into a fan. This also helps brands to establish your online presence and relevancy when evaluating a potential partnership. The key here is to ensure that your tone and main aesthetic are similar on all platforms for the sake of consistency.
With all this newfound understanding of how to be a successful beauty influencer, it�??s time to put you to the test. If you�??re still not sure where to start out, why not try Partipost? We have endless opportunities for you to collaborate with well-known brands and build up your portfolio, while also earning some side income from your content.
So what are you waiting for? Download the app NOW!