Staying abreast of the latest TikTok marketing trends is one of the best ways to leverage the platform to your brand’s advantage.As TikTok's popularity grows, it makes sense for the platform to roll out features that will keep its users. Additionally, consumers will eventually have a shift in how they use the platform.HINT: Less dancing videos, more educational content.If you want to have a first-mover advantage, here are six TikTok marketing trends that you might want to try:
Leveraging TikTok SEO
A report from NBC News reveals that 4 out of 10 Gen Zs use social media platforms like TikTok instead of Google to search. That's because they prefer visual platforms when looking for product tutorials, reviews and more. In addition, the platform is improving its search features, like adding predictive text and turning specific keywords within the comments into searchable buttons.With the way TikTok is going and the shift in search behaviour, creating engaging videos coupled with the right hashtags and trending sounds is crucial. We also recommend that you leverage TikTok SEO as early as now because:
- TikTok will continue to build on these search innovations.
- Consumers will continue to use social media to look for authentic and easy-to-understand product information.
You can leverage TikTok SEO by including keywords in your video description. Keywords are words that your target audience will likely use to look for certain content, such as ‘korean beauty product. You can also include relevant and trending hashtags to improve your TikTok video’s searchability and categorise it properly. Just remember to limit it to three hashtags or it will backfire.This post from Tina Yong, a beauty and mommy TikTok influencer, is an excellent example of writing keyword-optimised video captions and maximising the right hashtags.
@tina_yong This K Beauty product is so cool! Use my code TINA15LOVE for 15% off until 13th July. Link in bio! #kbeauty #fyp #skincare ♬ original sound - Tina Yong
Creating More "Nearby" Content
Aside from improving its search capabilities, TikTok is also pushing the 'nearby content' feature. First spotted in August 2022, TikTok confirmed they are running a limited beta testing with select users in Southeast Asia.According to the news, the Nearby feed is displayed alongside Following and For You. It is also being tested with a feature allowing users to add location tags to their videos. However, it is still being determined whether the Nearby feed will only display videos with location tags.
TikTok's 'Nearby' feed spotted in the wild pic.twitter.com/WG5yND3oLl
— Brendan Gahan (@brendangahan) August 24, 2022
There has yet to be a specific date when the Nearby content feature will become available. Regardless, businesses in Singapore can leverage this to drive foot traffic.Suppose you own a restaurant and are launching a new menu item. You can tap a network of local influencers to create a TikTok video to promote your latest offering and add a location tag.The idea here is to build anticipation within the community near your business location. That’s because people within the nearby communities can be your first few customers. It also encourages the local community to visit your restaurant as your new menu launches.Leveraging this feature also allows you to reach young consumers since they use TikTok to look for local businesses and other places they can visit.
Riding on the #LearnOnTikTok Popularity
The continuously rising popularity of #LearnOnTikTok is also one of the TikTok marketing trends that we will likely see in 2023. As of this writing, the hashtag has more than 427 billion views. This proves that aside from being an unconventional search platform, TikTok is also becoming a teaching and learning tool.For one, it reminds us that learning should be fun and accessible. Second, it prompts brands to produce simple and easy-to-use educational content.You do not have to use #LearnOnTikTok in all of your posts. However, this should prompt you to include creating educational content in your marketing strategy.You can break down your existing long-form content into action points and turn them into TikTok videos. Take a look at how Chandler Isaac creates her #cleantok to promote OxiClean detergent powder.
@chandlerisaac The easiest and most #satisfying #cleaning #hack with @OxiClean #clean #laundrytok #learnontiktok #myoxiclean #lifehack #cleantok ♬ original sound - CHANDLER ISAAC
@chandlerisaac #ad My go-to #SpringCleaning #hack with the one and only @OxiClean #learnontiktok #MyOxiClean #laundrytok #cleantok #cleaning #sneakers ♬ Eternal - Danilo Stankovic
Becoming Part of a TikTok Subculture
Gone are the days when TikTok used to be a platform for sharing dance videos only. Nowadays, we see skincare influencers, mothers, and finance coaches on the platform. This gave birth to various subcultures like #skintok, #momsoftiktok, and #MoneyTok.These 'toks' inside TikTok allow people to find a community of like-minded people on the platform. Are you a mother who needs easy-to-do cleaning tips? There are mummy influencers on TikTok keen on creating and sharing #cleantok videos.On the other hand, being part of a TikTok subculture makes your brand relatable to your audience. If you sell beauty products, you can be part of the #skintok subculture by sharing videos about skin care. That way, people looking for skin care products can quickly discover your brand. You can also leverage this network to tap influencers with hyper-niche content for maximum relevance.
Producing More Interactive Content
TikTok has the most engaged users. Their users spend more than 850 minutes per month on the app, and 167 million TikTok videos are being watched per minute. This explains why producing more interactive content is another TikTok marketing trend that we will likely see in 2023.Some of the interactive content features that you can use on TikTok are:
- Question-and-Answer
- Livestream
- Stitches
- Duet
Why should you produce interactive content on TikTok?For one, consumers will keep on wanting to connect with brands. This can be in the form of likes, shares, and comments. Interactive content also encourages collaboration and creativity. Hence, producing content where consumers can ask you a question or add to your TikTok videos is an incredible way to build meaningful relationships.Second, these features allow you to push beyond the boundaries. Your TikTok video is limited to 10 minutes. Doing a live stream means that you can produce content for hours and interact with your views. Meanwhile, Duets and Stitches allow users to expose your content to their followers – people who can be your target customers but are unaware of your brand.
How Will You Make the Most of TikTok in 2023?
Here's the thing: TikTok will continue to be huge in 2023. Hence, it would be best to get your feet wet now.Some of the TikTok marketing trends you can try are:
- Leveraging TikTok SEO
- Creating more 'nearby' content
- Riding on the #LearnOnTikTok popularity
- Becoming part of a TikTok subculture
- Producing more interactive content
Are you ready to make TikTok part of your marketing strategy?