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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers
Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.
Insights from SCS: Driving Lunar New Year Sales with Viral Trends and Optimum Timing
Gain insights into how SCS amplified their Lunar New Year sales through strategic use of viral trends and perfect timing.
Embracing the Power of Red: A Strategic Guide for Lunar New Year Marketing
Unlock the secret to captivating Lunar New Year campaigns with our strategic guide on leveraging the auspicious power of red to elevate your brand and connect culturally.
Romance Meets ROI: 5 Valentine's Day Campaigns with Impact
Explore five innovative Valentine's Day marketing campaigns that blend authenticity, creativity, and digital engagement to connect brands with consumers and boost sales.
Building Brand Loyalty Through Influencer Marketing
Discover how influencer marketing is the secret ingredient for building brand loyalty in 2024, and why it's essential for thriving in Singapore's competitive market.
2024 Influencer Marketing Insights: Key Metrics and Industry Trends
Explore the evolving world of influencer marketing in 2024, from the rise of nano influencers to key metrics and the influencers vs creators dynamic. Discover insights and strategies for effective influencer marketing.
Get Ahead in 2024: Harness the Power of Influencer Marketing with Partipost
As we enter a fresh new year brimming with possibilities, let's dive into why Partipost is your go-to partner for revolutionising influencer marketing.
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Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?
現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。
Cover 創作者正夯,翻唱翻跳二創出流量密碼!
大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!
《絕世網紅》用死而復生的直播揭開網紅真實世界!
在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。
【新手創作者看這邊】Partipost App 使用教學-終極操作篇
Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
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Cara Agar Followers IG Banyak, Content Creator Wajib Coba
Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.
Introvert jadi Influencer, Memang Bisa?
Introvert selalu jadi topik menarik untuk dibahas. Bicara masalah introvert, apa betul introvert tidak bisa jadi influencer? Yuk kita bahas!
Pentingnya Membuat Campaign Unik yang Diingat Konsumen
Campaign marketing unik jadi salah satu cara brand untuk meningkatkan awareness. Simak artikel berikut untuk dapatkan referensi dan tips campaign unik!
Bukan Cuma Bikin Konten, Ini Skill yang Kamu Perlu Sebagai Influencer!
Selain membuat konten, simak skill yang wajib dimiliki influencer untuk mendapat job!
Punya Bisnis Franchise? Inilah Manfaat Influencer Marketing untuk Anda!
Simak manfaat influencer marketing untuk mencapai brand awareness, penjualan, dan loyalitas pelanggan bagi bisnis franchise.
Antara Influencer atau Affiliator, Mana yang Lebih Asyik?
Mana yang masih bingung bedanya affiliator dan influencer? Yuk cari tahu apa bedanya dan kira-kira mana ya yang lebih asyik dan worth?
Konsep 7P oleh Brand dalam Strategi Pemasaran
Keberhasilan strategi pemasaran dapat diraih karena Anda sudah memperhatikan elemen 7P dalam marketing mix.
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam
Những Hiểu Biết về Influencer Marketing trong năm 2024: Các Chỉ Số Chính và Xu Hướng Ngành
Tìm hiểu sự phát triển của thế giới Influencer Marketing trong năm 2024, từ sự bùng nổ của các nano influencer đến các chỉ số đo lường và sự phát triển giữa những influencer và content creator. Khám phá thông tin chi tiết và chiến lược cho influencer marketing hiệu quả.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024
ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567
วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์
การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia
Learn the key benefits of partnering with macro-influencers to maximise reach and engagement in Malaysia.
Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?
Discover the pros and cons of nano and micro-influencers and learn how to choose the best fit for your influencer marketing strategy in 2024.
Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers
Discover how micro-influencers can transform your marketing strategy with authentic connections, targeted reach, and cost-effective campaigns.
8 Ways to Use Instagram Carousels in Your Marketing
Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
Innovative Strategies for Big Brands to Leverage Nano Influencers
Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram
Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.
How Big Brands Can Harness Nano Influencers for Maximum Impact
Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.
The Influencer Advantage: Why You Need Influencers in Your Marketing Mix
Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.
The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing
In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.
Setting Goals and KPIs for Influencer Marketing Campaigns
Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.
A Guide to Choosing the Right Influencers for Your Brand
A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.