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5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore

Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.

7 Proven Strategies for E-Commerce Brands in Singapore to Leverage Influencer Marketing

Find out how influencer marketing can help you reach new heights with your e-commerce business in Singapore.

How to Leverage Influencer Marketing for E-Commerce Success in Singapore

Discover how e-commerce brands in Singapore are using influencer marketing to boost sales and build trust.

Unlocking Sales with Influencers in Singapore’s Festive Season

Boost your brand's festive campaigns through the power of influencer marketing—here’s how brands like Starbucks and ZALORA did it!

Singapore’s Holiday Season: Crafting the Ideal Influencer Marketing Campaign

Learn how to craft the ideal influencer marketing campaign for Singapore’s holiday season.

5 Key Considerations for Leveraging Influencer Marketing During National Days in Singapore

Create impactful campaigns for Singapore’s National Day celebrations with influencer marketing. Learn the strategies that resonate deeply with local audiences.

Influencer Marketing Strategies for Singapore’s Festive Seasons

Discover how brands in Singapore can leverage influencer marketing to create impactful holiday campaigns.

9 Considerations When Choosing Between Micro and Macro-Influencers in Singapore

Learn the essential differences between micro and macro-influencers and how to leverage each for effective influencer marketing in Singapore.

Influencer Marketing Strategies: Tapping into Macro-Influencers in Singapore

Learn how to craft successful influencer marketing campaigns using macro-influencers in the Singapore market.

Nano-Influencers vs. Micro-Influencers: Which is Best for Your 2024 Marketing Campaign?

Learn how to choose between nano and micro-influencers for your influencer marketing strategy in 2024.

Why Micro-Influencers Are Key to Successful Marketing Campaigns

Learn why micro-influencers are essential for successful marketing strategies, offering cost-effective and targeted reach.

Introducing our Partipost Communities and How to Join Them

Join Partipost’s thriving communities and connect with peers across various interests and life stages. Find out which community fits you and how to sign up.
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Partipost 與鹿人與泥鰍限定聯名《社群大亂鬥 PartiLand》桌遊!一起體驗社群生態!

社群生態總是五花八門,各種新鮮事隨時都有。Partipost 與知名插畫家鹿人與泥鰍(@twodeerman)推出限量聯名桌遊 《社群大亂鬥 PartiLand》,其結合的插畫家獨特風格與 Partipost 的社群理念,希望透過遊戲般趣味的方式,讓所有想要成為社群創作者的網友,輕鬆體驗社群網紅的種種生態。‍《社群大亂鬥 PartiLand》是款以交流為主的機制陣營互動遊戲。一場遊戲會耗費約 15 至 40 分鐘,不過你很有可能⼀玩就接連玩上好幾場,現在就讓我們開始吧!

不按牌理出牌的「新醜風」,它越醜年輕人越愛?

最近推出的廣告、設計等作品是否越來越多出乎你的意料?字體出現變形,圖片呈現簡陋的風格,它們所展現的「美」顛覆了傳統的審美觀念同時卻又散發出一種無法形容的魅力,讓人久久無法忘記。近年來,這股崛起中的「新醜風」似乎越來越普遍,不按牌理出牌的方式呈現,特別受到年輕人世代的喜愛。

中山新地標!Partipost 新辦公空間,沒看過哪麼愛打卡的公司?

2017 年 Partipost 從一張辦公桌開始,與創作者們和品牌攜手合作,完成各式各樣的活動,感謝大家一路的支持,讓我們可以大膽追求更創新的方式,與多元的社群創作者合作。‍2023 年 Partipost 終於在台北市中山站打造全新的辦公空間,期待與所有夥伴共同創造更友善的社群創作環境。

IG 執行長公開流量密碼,新演算法原來是這樣!

近日 Instagram 負責人 Adam Mosseri 親自分享影片和官方部落格文章,重新解釋各版位,包括「動態消息」、「限時動態」、「連續短片」、「探索頁面」的演算法依據。目的是為了讓創作者與品牌更了解 Instagram 目前的各個版位背後的運作機制,日後可以嘗試其建議並有效做出社群經營,藉此提升更好的成效。

請收藏!5 種常見情境應用,讓 Facebook 也能玩創意互動貼文!

根據統計每人平均一天使用 33 分鐘在 Facebook,比起與朋友互動,更多時間更像是漫無目的的在 FB 上閒逛,看看有沒有吸引自己的內容。當人們在閒逛的 33 分鐘裡大約會接觸那麼多品牌,對於品牌貼文、廣告大多都是過目即忘。

從番茄醬到全球餐桌的百年經典品牌 - Heinz

你曾經看過一則廣告,廣告名為「畫出你心中的番茄醬」 (Heinz Draw Ketchup),邀請來自各國的消費者畫出心目中的番茄醬,沒想到每位畫出的成品共通點都是 Heinz(亨氏番茄醬),可見 Heinz 在消費者中的地位,同時也成功讓 Heinz 獲得 2021 年 Mobius Awards 表揚作品。

隱藏字體 IG 限動排版選擇無痛升級!

是不是每天沒發一則限時動態就會渾身不對勁?除了 Instagram 的限時動態提供快速、創意和互動性強的分享方式,能夠更輕鬆、自由地表達自己,同時也獲得即時且私密的互動體驗。因此限時動態受到大家的喜愛和廣泛使用。‍

IG 流量密碼是 ____?這麼熱門音訊你還不抓緊嗎?

目前 Reels 在 Instagram 上有四個曝光版位,分別是「 Instagram 首頁」、「探索頁面」、「 Reels 首頁」和「個人檔案首頁」。這些多樣化的曝光機會為你的影片提供更多被用戶看見的機會。Reels 的優勢之一是它會隨機推播陌生帳號的短影音內容,也意味著只要你發布影片,就有可能被更多人看到,即使你的粉絲數不多,也可以創造比自身粉絲數還高的曝光機會!

台劇大爆發,那些經典 IP 的長尾行銷術

從「要打去練舞室打」的偶像劇,到「恰恰!」的鄉土劇,台劇總是呈現豐富多彩的樣貌,近年更是台劇的爆炸期,每一季都有讓人非追不可的新作品。無論是討論死刑議題的《我們與惡的距離》或是條通女子故事《華燈初上》,內容推陳出新,觀看率也屢創新高。

社群垃圾資訊太多?各大平台開始逼大家「Pay」 Attention!

Twitter 和 Meta 的藍勾勾之亂尚未完全平息,Google 的 Gmail 接踵而至,推出了自己的「藍勾勾」驗證標誌,仿佛「藍藍勾時代」已然來臨。 在這個資訊爆炸的數位時代,各大平台希望通過藍勾勾來維護社群的良好環境,然而同時也促使用戶「付費」以集中注意力。在藍勾勾之亂之下,Partipost 正在整理最近各大平台在「藍藍勾時代」所提供的資訊。

真的嗎?IG 預告限時動態要跟 Reels 結合了?

今年是短影音的一年,各大平台都積極更新短影音功能。Instagram 也不斷優化 Reels 的使用與分享方式,根據外媒 SocialMedia Today 報導,現在 Instagram 計畫開放用戶在限時動態中查看不只 15 秒影片,預計可以觀看一分鐘的長度的影片。也強調項功能將有助於加強 Instagram 平台上的觀影體驗,並提高 Reels 的可見度和使用率。

「創作者加速器」正式啟動!開啟屬於創作者的旅程!

我們是認真的!Partipost 於 2023 年啟動「創作者加速器」專案,邀請社群上當紅的創作者擔任導師,透過一系列課程與規劃,協助年輕創作者們面對「卡關」問題。不管是找尋風格、品牌定位,或是⾯對品牌溝通、實際操作…等,不單只是提⾼「個人曝光」,更希望搭起創作者與品牌之間的友善橋樑,畢竟⾯對「資訊爆量」的快速變化,能創造更多與品牌合作的經驗,共同打造良好的創作者⽣態圈,讓社群優化也是我們的重要任務與目的。
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Cara Agar Followers IG Banyak, Content Creator Wajib Coba

Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.

Akun Profesional IG, Apa Manfaatnya bagi Content Creator?

Akun profesional IG memiliki banyak manfaat, tidak hanya bagi bisnis tapi juga bagi content creator. Apa saja manfaatnya? Cari tahu jawabannya di sini!

KPI untuk Influencer Marketing, Brand Wajib Tahu!

KPI untuk influencer marketing adalah bagian penting yang wajib brand pahami, agar campaign bersama influencer berjalan dengan lebih efektif.

Marketing KOL, Strategi Pemasaran Terbaik untuk Bisnis

Marketing KOL adalah strategi pemasaran paling efektif, terutama di era pemasaran digital. Pelajari tips menerapkan strategi ini untuk hasil yang lebih efektif.

Cek Engagement Rate TikTok dengan Mudah Pakai Cara Ini

Cek engagement rate TikTok kamu secara mudah lewat cara ini dan ketahui seberapa efektif konten yang kamu unggah, serta kinerja akun TikTok secara keseluruhan.

15 KOL Influencer Terbaik di Indonesia

KOL influencer di Indonesia sangat banyak dan memiliki beragam niche konten. Berikut rangkuman beberapa KOL influencer terbaik yang bisa Anda ajak berkolaborasi

Cara Agar FYP di TikTok yang Wajib Kamu Coba

Muncul di laman FYP adalah impian bagi content creator. Hal ini bisa mendongrak popularitas dan jumlah follower. Lalu, bagaimana cara agar video bisa masuk FYP?

Influencer Marketing Tips, Strategi Pemasaran Terbaik di Era Digital

Influencer marketing tips dapat membantu brand Anda menjalankan influencer campaign dengan lebih efektif dan efisien, sehingga hasilnya jauh lebih maksimal.

20 Influencer TikTok Paling Populer di Indonesia

Influencer TikTok sangat beragam. Berikut daftar 20 influencer TikTok saat ini populer di Indonesia dan bisa Anda jadikan referensi untuk menjalin kolaborasi.

Manfaat Instagram untuk Bisnis, Ini Dia Beberapa Keuntungannya

Manfaat Instagram untuk bisnis sangatlah besar. Dengan tools yang beragam, Instagram bisa membantu bisnis Anda meraih keuntungan yang tidak boleh Anda lewatkan

Cara Jadi TikTokers Pemula, Bikin Followers Kamu Bertambah dan Auto Cuan

Cara jadi TikTokers pemula sangatlah mudah. Ikuti tips di artikel ini agar followers kamu semakin bertambah dan kamu mulai bisa meraih keuntungan dari TikTok.

Insight Instagram, Cara Efektif untuk Mengetahui Performa Akunmu

Insight Instagram adalah salah satu fitur Instagram yang sangat bermanfaat. Manfaatkan fitur ini dan tingkatkan performa akun Instagram-mu sekarang juga.
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Partipost to Agencies: Xây Dựng Ngân Sách Influencer Marketing

Cách Partipost có thể giúp các agencies và khách hàng của họ thiết lập ngân sách influencer marketing một cách chiến lược để đảm bảo các chiến dịch có kết quả, tận dụng kinh nghiệm đa đạng của chúng tôi để tối đa hóa sự ảnh hưởng và hiểu quả mang lại.

Hợp Tác với Influencer: Những Điều Cần Làm và Nên Tránh Bạn Cần Biết

Dù bạn là một nhãn hàng có kinh nghiệm hay mới chỉ bắt đầu hợp tác với các influencer, chúng tôi chia sẻ hai điều nên làm và cần tránh hàng đầu khi làm việc với các influencer ngày nay.

3 Lầm Tưởng Khi Nói Đến Influencer Marketing

Phân tích và giải thích những sai lầm phổ biến về Influencer Marketing, bài viết chia sẻ cái nhìn mới mẻ về lĩnh vực đang phát triển mạnh mẽ này. Hé lộ những thực tế đằng sau những quan niệm sai lầm và khám phá cách Influencer Marketing có thể thực sự tác động đến sự tiếp cận và ảnh hưởng của thương hiệu.

4 Lưu Ý Tối Ưu Hóa Ngân Sách Influencer Marketing

Chiến dịch influencer marketing thành công không chỉ dừng lại ở việc "chọn mặt gửi vàng" – mà quan trọng hơn, là việc lập kế hoạch ngân sách chiến lược đồng nhất với mục tiêu của thương hiệu. Dưới đây là 4 yếu tố quan trọng cần xem xét khi thiết lập ngân sách chiến lược influencer marketing.

Xây dựng Brand Loyalty nhờ Influencer Marketing

Khám phá bí quyết xây dựng brand loyalty (lòng trung thành với thương hiệu) nhờ Influencer Marketing trong năm 2024 và sự thiết yếu để phát triển mạnh mẽ trên thị trường cạnh tranh như hiện nay.

Đứng Đầu trong Năm 2024: Khai Thác Sức Mạnh của Influencer Marketing với Partipost

Hãy khám phá lý do tại sao Partipost là đối tác lựa chọn hàng đầu của bạn để cách mạng hóa influencer marketing cho doanh nghiệp.

Những Hiểu Biết về Influencer Marketing trong năm 2024: Các Chỉ Số Chính và Xu Hướng Ngành

Tìm hiểu sự phát triển của thế giới Influencer Marketing trong năm 2024, từ sự bùng nổ của các nano influencer đến các chỉ số đo lường và sự phát triển giữa những influencer và content creator. Khám phá thông tin chi tiết và chiến lược cho influencer marketing hiệu quả.
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Save the date: ?? Asma? Nasaruddin of Gigi and Helen Tan of Doublewoot are joining Partipost for a webinar on social media marketing this June 15th!

Save the date: ?? Asma? Nasaruddin of Gigi and Helen Tan of Doublewoot are joining Partipost for a webinar on social media marketing this June 15th!

On June 15th, Asma�?? and Helen are joining Partipost via Streamyard to discuss all things social media marketing!
New to influencer marketing? Get started with these 6 basic influencer campaigns

New to influencer marketing? Get started with these 6 basic influencer campaigns

So you�??ve decided to try out influencer marketing for your brand. Welcome! You�??re definitely on the right track�??insiders and industry experts have reported on the dynamically expanding landscape of influencer marketing, as well as their effectiveness in helping brands fulfill their marketing goals.
Partipost Malaysia holds first-ever webinar for brands on influencer marketing���

Partipost Malaysia holds first-ever webinar for brands on influencer marketing���

Partipost Malaysia held their first-ever webinar last Thursday, April 21, at 11am via GoBrunch!
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Maximizing Reach on YouTube Shorts: An Opportunity for Brands

YouTube Shorts is a platform that offers brands a unique opportunity to connect with younger audiences and drive discovery and engagement with longer-form content. With over 2 billion monthly logged-in users, YouTube Shorts is a global powerhouse for video content, making it an ideal platform for brands looking to expand their reach. It acts as a gateway, linking viewers to longer, more in-depth videos on a brand's channel. Gen Z, who spends an average of 67 minutes per day consuming short-form video content, aligns perfectly with the Shorts format, demanding brevity, creativity, and impact. Benefits of YouTube Shorts for brands include enhanced discoverability, cost-effective content creation, boosting engagement and retention, and driving traffic to longer videos. To succeed on YouTube Shorts, brands should stay trendy, prioritize authenticity, use strong CTAs, and leverage hashtags and titles. By staying updated on viral trends and incorporating authentic content, brands can effectively engage Gen Z and drive their reach.

Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.

PartiStars Batch 2 Timeless Magic of Christmas at Enchanted Kingdom's Christmas Lighting Event

Partipost launched the second batch of PartiStars during Enchanted Kingdom's Enchanted Christmas Lighting and Grand Parol Lighting event, titled "Timeless Magic of Christmas." The curated group of nano and micro-influencers, handpicked for their creativity, authenticity, and ability to connect with audiences, were tapped to champion brands and campaigns. The launch was spectacular, with Enchanted Kingdom (EK) serving as the perfect backdrop. The event featured the Enchanted Christmas Lighting and Grand Parol Lighting ceremony, a heartwarming tradition at the park. PartiStars created engaging content, capturing the essence of the holidays and sharing it with their followers. Partipost's PartiStars initiative highlights the power of authentic storytelling in influencer marketing and highlights the importance of Filipino holiday traditions. As PartiStars continue their journey, they are set to collaborate with diverse brands across industries, empowering them to shine and make an impact in the digital space.

The Power of Video: A Guide for SMEs to Increase Engagement on Instagram and TikTok

Short-form video content on platforms like Instagram and TikTok is increasingly popular among small and medium-sized enterprises (SMEs) as it is easy to consume and more engaging than traditional content. These videos, typically under 60 seconds, have higher engagement rates compared to traditional posts, making them a cost-effective way to engage potential customers. To create impactful videos on a budget, start with a story, leverage authenticity, experiment with trending sounds and hashtags, use built-in editing tools, hook the audience within the first few seconds, and encourage interaction. By embracing short-form video on these platforms, SMEs can connect with audiences in a personal and impactful way, allowing them to build a robust online presence, engage customers, and stand out in a crowded digital landscape.

Authenticity in 2024: How Small Businesses Can Benefit from Genuine Influencer Partnerships

Values alignment is essential for authenticity, as followers are quick to notice when a partnership feels forced. Long-term relationships allow influencers to integrate the brand into their lives, making endorsements more believable. Creative freedom allows influencers to interpret a brand's message in a way that resonates with their audience, making the partnership more relatable and engaging. Real-life stories and testimonials are more relatable to consumers, making them more likely to become repeat buyers and recommend the brand. By embracing authenticity and leveraging influencer partnerships, small businesses can create a lasting impact in 2024.

Partipost's Dynamic Engagement with University Events

Partipost has been actively involved in university events, connecting with students and promoting the potential of influencer marketing. At the Polytechnic University of the Philippines - Manila's Freshie Orientation, Partipost provided students with insights into influencer marketing through its platform. At the University of Caloocan City—North Campus, Partipost showcased its platform for students to grow as influencers. These engagements demonstrate Partipost's commitment to fostering growth and professional development in young students, inspiring them to think creatively, embrace digital innovation, and seek avenues for personal and professional development.

Leveraging Facebook Community Engagement for SME Growth in 2024

In 2024, small and medium-sized enterprises (SMEs) have the opportunity to connect with customers and build lasting relationships through Facebook's community groups and niche networks. These platforms can enhance brand credibility, foster customer engagement, and build trust with local audiences. SMEs can build credibility through niche communities, where they can share insights about their products or services, aligning with their target audience. Creating interactive content within Facebook communities can significantly boost engagement levels, as algorithms prioritize posts that encourage interaction. For example, a small catering business could host live cooking demos in food lover groups or offer quick recipe tips and meal-prep ideas. Hosting giveaways or contests exclusively for community members can help foster a loyal audience base and generate buzz. Showing authenticity in Facebook communities allows SMEs to emphasize their operations, values, and team culture, fostering a sense of connection between the brand and its customers. Responding to customer questions, reviews, and complaints in an honest and timely manner builds credibility and strengthens customer loyalty. Cultivating brand advocates from engaged customers is another strategy for SMEs. By encouraging satisfied customers to share their stories, reviews, or photos of using the brand's products or services in dedicated Facebook groups, SMEs can nurture lasting relationships and turn their community members into powerful promoters. Keeping up with Facebook's community and algorithm changes is crucial for SMEs to stay relevant and effective. By focusing on building relationships within these groups rather than simply promoting products, SMEs can create a supportive environment where their audience feels valued and engaged.

How Big Brands Can Harness Nano Influencers for Maximum Impact

Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.

The Influencer Advantage: Why You Need Influencers in Your Marketing Mix

Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.

Fintech Revolution in the Philippines

The Philippines' fintech landscape is undergoing significant transformation due to rapid advancements and the adoption of digital financial services. Key players in this transformation include PalawanPay, GoTyme, GCash, and Salmon App. PalawanPay is a digital wallet introduced by Palawan Pawnshop, offering wide accessibility and user-friendly interfaces. GoTyme, a collaboration between Tyme and Robinsons, offers a digital banking experience with a focus on financial inclusion. GCash, operated by Globe Telecom, is a leading mobile wallet in the Philippines, offering comprehensive payment solutions, a GCash Mastercard, and investment and insurance options. Salmon App, a relatively new entrant, focuses on managing personal finances and investments. It offers tools for budgeting, expense tracking, investment opportunities, and educational resources to promote financial literacy. These fintech companies are playing a crucial role in shaping the future of financial technology in the Philippines, bridging gaps and empowering Filipinos to take control of their financial futures.

Why Partipost is the Key to Building Brand Trust with Authentic Influencer Marketing

Partipost is a platform that helps brands build trust and credibility through influencer marketing. By shortlisting influencers based on demographics, interests, and audience reach, Partipost ensures brands partner with the right voices who can connect with their target market. The platform also fosters a collaborative environment, allowing brands to provide feedback on content creation, suggest edits, and approve submissions before they go live. This process facilitates a direct and interactive relationship between brands and influencers, fostering trust and transparency. Partipost's difference lies in building trust, one campaign at a time, by connecting brands with trusted voices that resonate with consumers. This leads to brand loyalty and success.

Rolling into Success: Partipost Marks 3 Years in the PH and Launches PartiStars

Partipost celebrated its 3rd anniversary in the Philippines with a grand celebration at Roller Fever PH. The event showcased the launch of PartiStars, a recognition program for top creators who embody creativity, passion, and unique flair in their content. Partipost's mission is to empower creators and influencers to bring their authentic voices to brands, turning every campaign into something extraordinary. The event was a roller-skating extravaganza, with attendees skating through the night. Partipost encourages users to participate in more campaigns through the app, with the possibility of being featured as the next PartiStar. Partipost has rapidly grown into one of the country's leading influencer marketing platforms, connecting brands with everyday consumers and empowering users to earn by promoting brands they love. The platform plans to expand its reach and introduce more engaging features for both creators and brands, fostering a vibrant, supportive community where creators can thrive.