Love it or hate it, short videos are now taking over the social media landscape by storm. Audiences are now captivated by short, sweet, and engaging videos. Thus, businesses should use reels to stand a higher chance for brand awareness and sales when content targets audiences' pain points.
Short videos have become popular on all top social media apps like Facebook, YouTube, and Netflix. But Instagram Reels remains top with global users engaging at the rate of 53 minutes per session. Its first appearance in Brazil has now expanded to over 50 countries and continues to be the fastest growing feature worldwide. If you're unconvinced by the effectiveness of reels, here are 3 top reasons you should start adopting this technique in your marketing strategy moving forward.
#1 A surefire way for brand visibility
Instagram is now prioritizing reels, which means, the algorithm will prioritize your content when it�??s a reel. Users will now receive notifications on a recently posted reel of an account they follow, and reels appear at the top of the feed.
Another chance to gain visibility is to take advantage of the explore page. With 50% of users who use the Explore page monthly, you have a larger chance to reach new followers when you master the art of hooking them in the first 3 seconds. But of course, mastering this skill involves much A/B testing, and practice. We will let you in on more insights in the next section.
#2 Appeal to purveyors of the digital market - Gen Z
Oh yes, the maker of digitalization and change that Generation Z holds is impeccable. Gen Zs lead TikTok to its success followed by Instagram Reels with 61% of Gen Zs expressing their interest to spend more time on Instagram in TikTok's place. They are the purveyors of the digital world and it's of utmost importance to stand by their neutral or good side. Of course, it's best to stand on their good side.
Here's how:
- Ensure reels are brightly lit, high quality, and look aesthetic.
- Hop on to trends and tie them back to your brand. A few recent examples are the "Little Miss" and the "POV" trends.
- Get to know what Gen Z-ers like and how they behave. They believe in progressive thinking and would support content that dares to be different.
Since Gen Zs are the most active viewers and creators of short videos, another tip is to be their best pal and rely on them for wider reach and generating sales within the Gen Z market. Note, finding the right influencer that best fits your brand is very important.
#3 Connect with the audience on a more personal level
Reels allow you to interact on a deeper level with your audience, which in turn gains higher engagement. Compared to Instagram Posts, you can expect a 22% increase in Reels engagement. A few notable points that allow Reels to outplay Instagram Posts are
- It is more real-time compared to images.
- Imagine this, a jewelry brand uses Reels to showcase its necklace, how it is worn and styled vs flat-lay product shots, and model images of the jewelry worn.
- It allows you to tell a story.
- Since videos work to tell a story best, short videos allow you the opportunity to give little glimpses of your product with fast cuts. This will work best especially when teasing a new product launch. It will also benefit your brand when you create a series, where you have different parts to a storyline and it�??s divided into different reels.
- A space to invoke emotions.
- If you noticed, most successful Reels that go viral have successfully tapped into their audiences�?? emotions. Your content has to bring value to them to convert them into a follower. When your Reel is relatable and authentic, audience retention and engagement with your brand are higher as it shows that there�??s human value behind the brand and that you care.
It is evident that Reels generate more engagement and has a higher chance of audience retention and possible sales. Hence, creators and businesses have started using Reels in their social media marketing strategy to keep themselves in the loop of this growing trend and optimize engagements. This comes to show the importance of utilizing reels in your business when considering social media marketing.
If you are uncertain in using reels to boost brand visibility, let content creators help through word-of-mouth marketing. It helps boost brand visibility through authentic content shared by Key Opinion Consumers (KOC) with a loyal fan base while under a tight budget. If you need an expert to talk to about this, Partipost is here to show you the ropes on how to excel in churning out content like this.
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