What is a content creator?
The first thing that typically comes to mind when the term �??content creator�?� is mentioned in this digital era is a blogger or an influencer. However, that is just a small albeit known scope of the content creation career scope. In essence, a content creator is anyone who acts on behalf of themselves or an organisation to curate content that is both educational and entertaining. This could be in the form of a blog post, a news article, a white paper, an infographic, a podcast, a video, or even a simple photograph. Anything that you see on social media is the work of a content creator regardless of the chosen format.
What skills should a content creator hone?
1. SEO (Search Engine Optimization) SkillsThe ability to make appealing content paired with SEO differentiates a good content creator and a great one. SEO keywords are necessary for higher internet reach and visibility. Without this, the main goal of increasing the brand�??s public awareness is harder to attain. In fact, SEO skills are highly in-demand and stands as a job requirement for some well-paid occupations, including marketing, copywriting, and social media management.2. Research SkillsThe application of good research skills is necessary for a content creator to produce accurate and informational content for the public. Not only that, it also allows you to properly strategise and stay one step ahead in the game. While it may seem like a simple skill, it is perhaps the most important skill for any type of content creator as it not only helps with the job, but it also protects the creator and the brand�??s integrity and public image.Therefore, it is now more important than ever that you upskill yourself in these areas and get certified through online courses that are readily available at your fingertips. Regardless of your preferred online platforms, it is necessary to continuously update your skills in this ever-changing media landscape for a brighter future.
What are the top platforms for content creators?
As with most things in life, there is no one-size-fits-all social media platform that is deemed �??the best�?� in the influencer business as it is entirely dependent on one main factor - your target audience. The main goal of content creation is to generate social media engagement which also plays a key role in brand awareness and brand equity. Ergo, your content creation and chosen social media platform have to align with the preferences of your target audience.That said, there are a few notable social media platforms that are flexible enough to occasionally allow content creators the relief of doing extra work. This is because the same material can be used on a number of different platforms with a few minor tweaks. For example:1. InstagramInstagram enables users to upload recorded livestreams, podcasts, and shortened versions of their YouTube videos onto IGTV for easier access.2. FacebookFacebook allows brands to conduct more specific content marketing by also pinpointing particular interests and behaviours based purely on the individual�??s online activity. This makes the paid advertising much more effective and cost-friendly.3. YoutubeDespite being a different format of social media, Youtube is an extremely popular platform that gives you the potential to reach millions of people across the globe. If you prefer making longer-form videos then this is the place for you.4. TwitterTwitter allows users to create more detailed and engaging content, especially due to its simpler and more public nature. This is a great option if you want to create a more vocal community as discussions here are more open and less formal.Irrespective of the chosen social media platform(s), it is important to match your content creation to your preferred channel and your target audience for maximum effectiveness and a higher rate of success.
Where can I find a job as a content creator?
As previously mentioned, content creators can be found all over the world and there are generally two kinds - self-employed and company-employed. Out of the two options, individuals who prefer to work under a corporation may have a harder time finding a career in this field as the Malaysian market for content creation is relatively new. However, there is a simple solution to this problem thanks to the internet. With only a quick search on Google, you can start paving your way into the content creation industry!
What if I don�??t want to be a full-time content creator? Can I do it part-time?
The beauty of social media is that everyone can, and most likely already is, a content creator! However, branded content creation is quite different from your personal posts and stories. The easiest way to spot this difference is by observing how your favourite celebrities and influencers produce content to promote brands. Do you like what you see? Well, I have great news for you! You can do that too! Whether as a full-time career or a part-time hobby, you too can be a content creator who works with famous brands! All you have to do is download the Partipost app on the Google Play Store or Apple App Store and register yourself to be a Partiposter. Once you have filled in all your personal details, you can start browsing through the app to find campaigns you�??re interested in joining with companies that you like and get paid for your work at the end of the day. It�??s that easy!So what are you waiting for? Go download the Partipost app now and start growing your content creator experience and bank account!
