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Influencer Marketing BTS: How Orange Clove Dominated Christmas With Influencers

Step behind the scenes of Orange Clove’s campaign to see how influencers transformed their Christmas menu into a must-have.

How 20 TikTok Influencers Boosted Brand Visibility for an FMCG-F&B Campaign

Find out why influencer-led campaigns are so effective during festive seasons, with insights from Cat & the Fiddle’s latest success.

5 Steps to Make Your FMCG Brand Stand Out Using Influencers in Singapore

Learn why influencers bring greater engagement, trust, and cost-effectiveness for food and beverage brands aiming for impactful marketing.

Want Real Connections? See How POKKA Leveraged Everyday Influencers in Its Year-End Campaign

See how POKKA used influencers, authentic moments, and festive timing to drive engagement and brand loyalty.

7 Proven Strategies for E-Commerce Brands in Singapore to Leverage Influencer Marketing

Find out how influencer marketing can help you reach new heights with your e-commerce business in Singapore.

Influencer Marketing Tips for FMCG - F&B Brands Looking to Grow in Singapore Featuring C S Tay

Practical influencer marketing tips for FMCG - F&B brands in Singapore aiming to boost brand awareness and drive sales through authentic connections.
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Partipost 與鹿人與泥鰍限定聯名《社群大亂鬥 PartiLand》桌遊!一起體驗社群生態!

社群生態總是五花八門,各種新鮮事隨時都有。Partipost 與知名插畫家鹿人與泥鰍(@twodeerman)推出限量聯名桌遊 《社群大亂鬥 PartiLand》,其結合的插畫家獨特風格與 Partipost 的社群理念,希望透過遊戲般趣味的方式,讓所有想要成為社群創作者的網友,輕鬆體驗社群網紅的種種生態。‍《社群大亂鬥 PartiLand》是款以交流為主的機制陣營互動遊戲。一場遊戲會耗費約 15 至 40 分鐘,不過你很有可能⼀玩就接連玩上好幾場,現在就讓我們開始吧!

不按牌理出牌的「新醜風」,它越醜年輕人越愛?

最近推出的廣告、設計等作品是否越來越多出乎你的意料?字體出現變形,圖片呈現簡陋的風格,它們所展現的「美」顛覆了傳統的審美觀念同時卻又散發出一種無法形容的魅力,讓人久久無法忘記。近年來,這股崛起中的「新醜風」似乎越來越普遍,不按牌理出牌的方式呈現,特別受到年輕人世代的喜愛。

中山新地標!Partipost 新辦公空間,沒看過哪麼愛打卡的公司?

2017 年 Partipost 從一張辦公桌開始,與創作者們和品牌攜手合作,完成各式各樣的活動,感謝大家一路的支持,讓我們可以大膽追求更創新的方式,與多元的社群創作者合作。‍2023 年 Partipost 終於在台北市中山站打造全新的辦公空間,期待與所有夥伴共同創造更友善的社群創作環境。

IG 執行長公開流量密碼,新演算法原來是這樣!

近日 Instagram 負責人 Adam Mosseri 親自分享影片和官方部落格文章,重新解釋各版位,包括「動態消息」、「限時動態」、「連續短片」、「探索頁面」的演算法依據。目的是為了讓創作者與品牌更了解 Instagram 目前的各個版位背後的運作機制,日後可以嘗試其建議並有效做出社群經營,藉此提升更好的成效。

請收藏!5 種常見情境應用,讓 Facebook 也能玩創意互動貼文!

根據統計每人平均一天使用 33 分鐘在 Facebook,比起與朋友互動,更多時間更像是漫無目的的在 FB 上閒逛,看看有沒有吸引自己的內容。當人們在閒逛的 33 分鐘裡大約會接觸那麼多品牌,對於品牌貼文、廣告大多都是過目即忘。

從番茄醬到全球餐桌的百年經典品牌 - Heinz

你曾經看過一則廣告,廣告名為「畫出你心中的番茄醬」 (Heinz Draw Ketchup),邀請來自各國的消費者畫出心目中的番茄醬,沒想到每位畫出的成品共通點都是 Heinz(亨氏番茄醬),可見 Heinz 在消費者中的地位,同時也成功讓 Heinz 獲得 2021 年 Mobius Awards 表揚作品。
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Cara Berjualan di TikTok untuk Bisnis UMKM, Dijamin Laris!

Pelajari cara berjualan di TikTok untuk bisnis UMKM melalui strategi efektif untuk meningkatkan penjualan dan visibility bisnis!

Cara Agar Followers IG Banyak, Content Creator Wajib Coba

Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.

Marketing Campaign, Strategi Pemasaran yang Wajib Anda Coba

Marketing campaign menjadi bagian krusial dari pemasaran bisnis. Melalui marketing campaign yang baik, bisnis Anda bisa menarik lebih banyak pelanggan.

Akun Profesional IG, Apa Manfaatnya bagi Content Creator?

Akun profesional IG memiliki banyak manfaat, tidak hanya bagi bisnis tapi juga bagi content creator. Apa saja manfaatnya? Cari tahu jawabannya di sini!

KPI untuk Influencer Marketing, Brand Wajib Tahu!

KPI untuk influencer marketing adalah bagian penting yang wajib brand pahami, agar campaign bersama influencer berjalan dengan lebih efektif.

Marketing KOL, Strategi Pemasaran Terbaik untuk Bisnis

Marketing KOL adalah strategi pemasaran paling efektif, terutama di era pemasaran digital. Pelajari tips menerapkan strategi ini untuk hasil yang lebih efektif.
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam

Làm thế nào để thương hiệu FMCG nổi bật với influencer marketing tại Việt Nam? Influencer marketing đang trở thành công cụ quan trọng giúp các thương hiệu FMCG, đặc biệt trong ngành F&B, thu hút khách hàng và xây dựng lòng trung thành. Bài viết chia sẻ 5 bước để tối ưu chiến lược này: bắt đầu với việc xây dựng nhận diện thương hiệu thông qua nano hoặc micro-influencers; tạo niềm tin bằng nội dung giáo dục; mở rộng chiến lược qua nhiều nền tảng như TikTok, Instagram; tận dụng mùa chi tiêu cao điểm cuối năm; và sử dụng nano, micro-influencers để đạt hiệu quả chi phí. Mỗi bước đều giúp thương hiệu tiếp cận khách hàng một cách tự nhiên và chân thực, tạo lợi thế trong thị trường cạnh tranh.

9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer

Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.

Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam

Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam

Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn

Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.

Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers

Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.

Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?

Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024

ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567

วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ

สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!

เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Debunked: 5 Influencer Marketing Myths

Debunked: 5 Influencer Marketing Myths

To fully optimize the power of this influencer base, Inside Scoop divided their campaign into three portions: a micro influencer campaign and a nano influencer campaign on Instagram, as well as another nano influencer campaign on TikTok.
The ultimate guide to word-of-mouth marketing for better conversions

The ultimate guide to word-of-mouth marketing for better conversions

To fully optimize the power of this influencer base, Inside Scoop divided their campaign into three portions: a micro influencer campaign and a nano influencer campaign on Instagram, as well as another nano influencer campaign on TikTok.
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