Resources & Guides
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024
Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Explore How Lalamove Achieved Remarkable Results through XiaoHongShu (XHS) Nano Influencers
In this case study, we delve into how Lalamove built a lasting impression within the community through the strategic use of XHS influencers.
Emerging Social Media Platform: XiaoHongShu - The Next Big Opportunity For Your Brand
XiaoHongShu (XHS), aka the Little Red Book (RED), is a dynamic platform that integrates social media with e-commerce and it has emerged as a significant player. It’s known for its algorithm-driven content feed and has evolved from a space for sharing product reviews and tips to a comprehensive lifestyle feed.
5 Ways of Fostering Long-Term Influencer Partnership
Influencers are aptly named as they hold the power to sway their communities. How can brands nurture long-term influencer partnerships? How can brands capitalize on their influence to get their brand buzzing in consumers’ minds consistently? Deep dive into these five key strategies and establishing enduring relationships with influencers that can profoundly enhance your brand’s standing.
The Lady Boss: A Country Head, Micro Influencer, and Yogi
Delve into the inspiring story of Andrea, a remarkable individual who not only holds the prestigious position of country head at Partipost Malaysia but also seamlessly embodies the role of a micro-influencer, wife, yogi and it’s not complete without being a fur-mama.
For Agencies: The Ultimate Playbook to Influencer Marketing For Your Clients
Influencer marketing is ever-evolving and we, as an agency, are responsible for high adaptability to the current influencer and social media landscape. We believe that every agency possesses our own strengths that we could leverage to achieve success for our clients.
How to Smash Seasonal Influencer Campaigns in 2024
Influencer marketing isn’t just here to stay; it will grow even stronger in 2024. With a slew of festivals lining up at the dawn of 2024 - Thaipusam, Chinese New Year, and Hari Raya Aidilfitri, delve into three aspects of how can brands seize these golden opportunities.