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The Southeast Asia Influencer Marketing Industry 2022

Partipost TW
March 16, 2022
August 13, 2024
Influencer marketing strategies with micro-influencers for Sake Singapore

The wait is over! We just released The Southeast Asia Influencer Marketing Industry 2022: How the ring light has revolutionised marketing capital ROI and decision making.

This report takes an in-depth look at the influencer marketing industry in Southeast Asia. It summarizes the thoughts of more than 300 respondents from brands and marketers across various industries regarding the current state of influencer marketing. In addition to the results from our survey, we packed the report with all the influencer marketing insights and data that matter most to you, along with some predictions of how industry professionals expect it to move in the future.

Everything you need to know about the state of influencer marketing in 2022 is included in this report so make sure to get a free copy here.

Here's a little preview of some of the insights in our report:

The number of brands that have tried influencer marketing experienced a steady increase from 2020 to 2022. This increase is also witnessed in brands that allocate at least 30% of their marketing budgets for influencer marketing! This shows how brands are growingly aware of the results-driven by working with influencers.
Everyday people are on the rise—consumers are more inclined towards recommendations from people they know well in making purchase decisions. This opens up a massive opportunity for brands to leverage nano influencers. Stronger engagement, better results!
It takes time to make a sale. Even the most well-engaged influencers find it hard to impact purchase decisions with just one review. Brands do realize this, and are increasing the frequency of always-on campaigns with multiple influencers at once.

Want to find out more details on the influencer marketing data and insights? Download the full report here for detailed insights!

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Let’s work together! Partipost is a crowd marketing platform that connects brands to a network of influencers across the various tiers, from nano to macro-influencers. Specializing in nano influencers, igniting the social voices of everyday people to give brands the authentic and genuine reviews they need to boost their business.

Drop us a message today for a FREE consultation to grow your business with us!