What is TikTok and why is it so popular?
TikTok has over a billion active users around the world and is loved by many. You must be wondering - How did TikTok start? According to Brandastic, Chinese app developer ByteDance developed an app named Douyin in 2016 to compete with Musical.ly. The Musical.ly app is a rival social media platform that showcases user-generated videos that combine popular songs and videos. Douyin was rebranded to TikTok and had over 100 million users internationally within a year. Later in 2017, ByteDance managed to acquire Musical.ly and merge both apps into one - TikTok.
TikTok is popular for its unique content, easy-to-use interface, and wide selection of tools to produce videos. TikTok has a �??For You�?? page where it tracks user behaviour by monitoring users likes, comments, and shares. Hence, their meticulous algorithm that shows specific users content that�??s relevant to them keeps many hooked onto this app.
How does TikTok work?
Firstly, you need to create an account with TikTok with either your phone or email. Then, proceed to update your profile that includes your username, bio and profile photo. Now, you�??re ready to go!
When you open the app, there are five functions at the menu bar on the bottom.
- Home: Your feed shows you the accounts that you�??re following and the For You Page that�??s curated according to your interest and posts you�??ve interacted with.
- Discover: Highlights the trending videos, effects, hashtags and sounds
- Create a video: The plus sign that allows you to film your TikTok videos
- Inbox: This shows you your notifications and allows you to directly message others
- Profile: The profile that you�??ve created for others to see. You can adjust the settings according to your needs.
Create your TikTok Videos
Users can film videos of themselves and their friends/families singing, dancing or doing a skit. TikTok�??s are usually 15 to 60 seconds long. TikTok has expanded the time limit to three minutes for users to upload longer videos or shoot on the app itself.
As for TikTok�??s video editing tools, it provides a plethora of choices for users to customise their videos. Users can access the library of songs that include recommended sounds, multiple effects, filters, texts, and stickers.
Creating TikTok videos takes a lot of time, planning, and precision. However, all the tools you need to enhance the video are within the app. Here�??s a tutorial video by Techboomers all about Tiktok. Watch from 1.56 to 4.57 to know how to make and post videos. With practice, you�??re going to be a TikTok star in no time.
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Hop onto the trends
When you�??re scrolling on the TikTok app, you�??ll see lots of videos of users doing challenges to the same audio. Creating videos in line with the current trend is a smart way to make a potential viral video. However, it�??s hard to keep up with TikTok as it�??s constantly updating new challenges that creators and users create. Do check under the relevant hashtags such as #trendingsongs and #trendingdances to know the current trends. You can also search them up on the discover page. Here are some current challenges and sounds that are trending right now:
Somebody�??s watching me Rockwell Trend
California Gurls Katy Perry Trend
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TikTok has taken over the social media scene and many are eager to share their content via this app. Try this app out, and who knows? You might fall in love with it too. If you liked these informative social media tips, be sure to check out our instagram for more!
