In this comprehensive article, we will provide valuable insights into the collaborative relationship between Partipost and advertising agencies. We will delve into the intricacies of this partnership, examining how it yields remarkable success for brands within the dynamic landscape of influencer marketing.
What is the overview of this partnership?
This dynamic partnership revolves around long-term engagements as we work with agencies to orchestrate influential marketing campaigns from inception to execution. As your dedicated end-to-end service provider, we take pride in assisting and guiding a seamless experience, handling every aspect of the campaign journey from the initial pitch to the execution of the closing debrief.
While most pitches are on a case-by-case basis, we strive to pursue long-term partnerships with agencies to ensure both agencies and their clients can reap the benefits of a strategically placed influencer marketing campaign. Typically a budget is proposed and spread across a period for the agency to decide and disperse to its network of brands.
Launching influencer marketing campaigns effectively and efficiently is paramount in the fast-paced world of marketing. With our intuitive platform and an extensive network of over 1,000,000 influencers across 8 Asian markets, agencies can confidently execute campaigns with minimal guidance, ensuring that your clients' messages reach the right audiences in the most compelling way possible.
What does a partnership entail?
In-house training: Empowering agencies to upsell influencer marketing
The foundation of any successful partnership begins with understanding the clients. At Partipost, we take the time to thoroughly research and analyse each agency's unique needs and objectives.
This may include providing in-house agency training which arms your team with the knowledge and tools to upsell influencer marketing to your clients. We understand the challenges of navigating a rapidly evolving industry, and our training equips your agency with the expertise to confidently present influencer marketing as a compelling strategy to your clients.
We also empower agencies to ask the right questions when we conduct in-depth research to grasp their brand identity, target audience, and previous experiences with influencer marketing. This knowledge enables us to curate a tailored influencer pool that aligns perfectly with the client's brand values and resonates with their audience.
By gaining a comprehensive understanding of their previous experiences with influencer marketing, we can identify potential pain points and tailor our approach accordingly. Moreover, we assess their budget and resources to ensure our proposed strategies align with their financial capacity.
Case studies and creative strategies for agency pitches
Armed with valuable insights into the client's background and aspirations, the Partipost team assists in creating a compelling proposal. With valuable insights into the client's background and aspirations, we collaborate with agencies to create compelling and customised proposals. Our dedicated creative team, experienced in curating ideas for numerous campaigns across different industries, including SME-sized and big-budget ones, stays up-to-date with the latest trends. We make sure to check any boxes and queries both you as an agency or your clients might have.
Our team is committed to ensuring that every proposal is customised to suit the unique needs of each agency, showcasing the potential of influencer marketing to elevate the clients' brand presence and drive impactful results.
P.S. Check out Part 2 next week, where we share insights on how the proposal pitches to agencies and their network of clients!
Partipost as your pitching consultant
Once the proposal is polished and ready, Partipost collaborates closely with the agencies to share our research and comprehensive plan with their clients. As a consultant, we can provide expert guidance and insights during client meetings, highlighting the benefits and advantages of implementing influencer marketing in their overall marketing strategy. By working closely with agencies, we can establish a seamless partnership that instil confidence in the client, and fosters a shared vision for the campaign's success.
During this phase, we understand the importance of effectively communicating the value of influencer marketing to the client. Our team presents data-backed case studies, showcasing how similar campaigns have delivered exceptional results for other brands. We tailor our presentations to address the specific goals and key performance indicators (KPIs) by highlighting how influencer marketing can drive brand awareness, boost engagement, and ultimately lead to tangible business growth.
A wrap up
With Partipost as your dedicated influencer marketing partner, we help agencies create impactful and triumphant campaigns for their brands. Our data-driven approach, expert insights, and seamless communication aim to drive results and strengthen robust brand connections.
Keep an eye out for next week's article as we dive headfirst into sharing winning strategies in our proposals and options to match the agency's specific goals and objectives. Our expertise comes to play as we assist agencies in connecting with our vast network of brands, bringing together the perfect influencers to breathe life into every campaign.