One of the partnerships we introduced in our previous article is influencer marketing, which involves a collaboration between social media users and brands to endorse and promote the products or services offered by the brands.
You've likely come across travel influencers or bloggers, perhaps following some unknowingly, as they've been playing an ever-growing role in shaping travel trends on popular social media platforms like Instagram and TikTok. These platforms have emerged as the foremost source of inspiration for numerous travel choices. Influencers can influence these feeds by sharing visually captivating and user-friendly content.
The concept of "Instagrammable" or "Instagrammability" is widely recognised among travel influencers, who offer a distinctive viewpoint in presenting travel destinations, along with recommendations and reviews. Furthermore, these influencers frequently grant their followers access to exclusive experiences and locations not readily accessible otherwise.
Whether you're searching for travel influencers to spark inspiration for your next destination or a brand seeking potential collaborations, we've curated a list of emerging travel influencers based in Singapore.
1. Nicholas Tan (@stormscape)
Bearing the Instagram handle "Luxury Hotel, Food Travel," Nicholas is renowned for his imaginative Instagram Reels showcasing opulent hotel destinations in Singapore. Beyond crafting review videos for hotels in Singapore, he has extended his coverage to include experiences in Vietnam and China.
Nicholas goes the extra mile by detailing various room types, dining concepts, and notable landmarks for his followers. Furthermore, he extends valuable recommendations for restaurants and travel destinations.
2. Shu (@shuutravels)
Boasting an impressive following of over 33.4k on Instagram and 54.8k on TikTok (accompanied by an astounding 2.4m likes), Shu produces captivating POV and vibe videos capturing her travel experiences on TikTok, including aeroplane showcases and shopping malls.
With a visually appealing aesthetic on her Instagram profile, she shares distinctive travel destinations and highlights landmarks in cities like Singapore, New York, San Francisco, Bangkok, and Hong Kong.
3. William Tan (@william82sg)
William recently featured an array of delightful hotels, accommodation options, tourist attractions, and activities to explore in Malaysia on his Instagram profile. He accomplished this journey by travelling via bus from Singapore.
He recently conducted a giveaway in collaboration with Hotel Nikko in Bali, Indonesia, engaging his followers and yielding substantial participation.
4. Cassie Ong (@cassakating)
Cassie's remarkable Linktree encompasses food and travel guides for destinations such as Taiwan, Da Nang, and Kyoto, offering a curated list of recommended places and activities. She consistently shares insights on hotels, restaurants, and distinctive spots in her current vicinity with her followers.
Through numerous collaborations with travel platforms, she provides valuable reviews and insights, often accompanied by exclusive discount codes. Plus, there's an enticing 5% discount on your next KLOOK booking through her.
5. Leslie Koh (@leslie.koh)
Leslie goes beyond offering travel and lifestyle tips; he's sharing redeemable travel insurance, discounts, and promo codes for all your travel must-haves, from KLOOK bookings to eSIMs and travel organisers.
His personalised Instagram Reels capture his unique experiences at various travel destinations, featuring visits to new places and reviews of exciting activities in Singapore.
6. Kimberly Yong (@kimbae_xoxo)
Kimberly, a versatile travel and lifestyle influencer, has explored it all–from food and fitness to products and fashion. Collaborating with brands in Singapore, Malaysia, and Thailand, she embodies a modern gal savouring every moment.
Check out her dedicated travel posts under #TravelDiaryofKimbae, showcasing her vibrant experiences at rave parties and beachside holidays–they're truly a vibe!
The takeaway
From presenting luxurious hotels to crafting personalised travel guides, these influencers provide invaluable insights, recommendations, and exclusive discounts for their dedicated followers. As the influence of travel influencers expands, they play a pivotal role in shaping a dynamic and vibrant landscape, offering glimpses into diverse destinations and creating opportunities for brands to effectively market their offerings.