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Partipost Secures Extended Investment of USD5 Million

Have you heard? Partipost has clinched an investment of USD 5 Million. Read more to find out!

BTO Renovation Hacks To Help You Save Some Money

"It can be tough to save up for your own place, so how about some renovation hacks that you MUST know!"

Interesting Ways To Get Rid Of Mosquitoes

Having mozzie troubles? Learn these hacks, and trust us when we say that you'll be blown away by the last tip.

How To Drive Brand Awareness At Scale With Nano Influencers

Nano-influencers are cost-effective and can boost your brand reach. Want to know how? Read now!

Life Hacks To Help You Save Money

A little effort goes a long way. Find out more about how you can reach your savings goals quickly!

Lesser-known Insurance Plans In Singapore You Should Be Familiar With

We've all signed up for insurance, but have you heard of these plans?
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Z 世代的倍速人生,TP 值才是吸引他們的關鍵!

發跡於日本的 TP 值,是指在資訊流通、爆炸的情況下最為當道;用最短的時間,換取最大的效益與資訊。消費者的結構和判斷標準逐漸有所改變,除了改以時間當作主要考量,同時也以 Z 世代的年輕人為主要的消費者組成。

Omi 廣告模仿風潮,沒有 YouTube Premium 才看得懂!

「我遇見很多人卻只想和你慢慢周旋⋯」其實這是沒有 YouTube Premium 才懂,這句歌詞真的有聲音,一聽到它你可能立刻聯想到在 YouTube 上經常出現的在交友 App Omi 的廣告上。這支廣告由於頻繁播放,已經成為各種梗圖、迷因和二創影片的素材,你是不是也跟著模仿了?

社群蛙化現象,小心苦心經營的社群從王子變青蛙!

日本 JK 流行語第一名「蛙化現象」,難道跟青蛙有關?核心意涵源自於童話《青蛙王子》,竟然是形容談戀愛突然出現的反感情緒!

ChatGPT 支援 Siri 功能,真的是完美結合嗎?

曾經風靡一時的 Siri 小幫手,剛推出時連說笑話都要靠它,但經過多年卻始終無法完全普及,近期的 AI 風潮甚至嚴重威脅到其地位。儘管像 Siri 這樣的語音助手功能在技術上非常出色,但只靠語音功能仍無法改變使用者的搜尋習慣...

「爺奶網紅」崛起! #granfluencer 薑還是老的辣!

「叫妳阿嬤來囉!」現在廣告詞不僅是廣告詞,阿嬤們真的來了,甚至比你還紅!近幾年高齡KOL 在社群上大放異彩,爺奶網紅展現新潮有活力的一面,跳脫對於長輩的刻板印象,在網路上吸引大批粉絲,也讓各大品牌開始與他們合作!

2023 年 IG 經營秘笈:增加自身內容,為更多互動佈局!

Meta 官方期待,人們會因為需要與人聯繫而來到 Instagram。在 2023 上半年 Instagram 新增許多新功能,大多聚焦在與朋友分享與社交功能上,利用不同的方式分享生活中,也邀請更多的朋友用有趣的方式建立聯繫和互動。Partipost 整理 3 個對於品牌和創作者來說非常實用的功能,可能是下半年創造社群互動的關鍵。
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Insight Instagram, Cara Efektif untuk Mengetahui Performa Akunmu

Insight Instagram adalah salah satu fitur Instagram yang sangat bermanfaat. Manfaatkan fitur ini dan tingkatkan performa akun Instagram-mu sekarang juga.

Membangun Marketing Plan yang Efektif dengan Influencer Marketing dari Partipost

Tujuan mencapai kesuksesan pemasaran adalah marketing plan yang solid. Strategi pemasaran yang bisa diterapkan dalam marketing plan adalah influencer marketing.

Exposure, Ini Pengertian dan Manfaatnya bagi Bisnis

Exposure menjadi istilah yang sering didengar dalam dunia bisnis. Memahaminya dapat membantu Anda meningkatkan brand visibility dan menarik perhatian pelanggan.

5 Tanda Kamu Mungkin Terkena Shadow Banned di Media Sosial

Saat terkena shadow banned kamu tidak akan menerima pemberitahuan resmi. Namun, ini lima tanda yang menunjukkan jika akunmu mungkin terkena shadow banned.

Apa Itu Marketing Mix? Kenali Marketing Mix 11P Terbaru!

Marketing mix terus berkembang hingga saat ini terdapat 11 poin yang dikenal dengan 11P. Pahami konsep marketing mix dan buat brand Anda stand out di market.

Jadwal FYP TikTok 2024, Hari dan Jam Posting Terbaik

Mau video kamu masuk FYP TikTok? Ini dia jadwal FYP TikTok 2024 lengkap dengan hari dan jam posting terbaik serta tips agar video kamu masuk ke FYP TikTok.
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5 Bước Đưa Thương Hiệu FMCG Vượt Trội Với Influencer Tại Việt Nam

Làm thế nào để thương hiệu FMCG nổi bật với influencer marketing tại Việt Nam? Influencer marketing đang trở thành công cụ quan trọng giúp các thương hiệu FMCG, đặc biệt trong ngành F&B, thu hút khách hàng và xây dựng lòng trung thành. Bài viết chia sẻ 5 bước để tối ưu chiến lược này: bắt đầu với việc xây dựng nhận diện thương hiệu thông qua nano hoặc micro-influencers; tạo niềm tin bằng nội dung giáo dục; mở rộng chiến lược qua nhiều nền tảng như TikTok, Instagram; tận dụng mùa chi tiêu cao điểm cuối năm; và sử dụng nano, micro-influencers để đạt hiệu quả chi phí. Mỗi bước đều giúp thương hiệu tiếp cận khách hàng một cách tự nhiên và chân thực, tạo lợi thế trong thị trường cạnh tranh.

9 Yếu Tố Cần Xem Xét Khi Chọn Giữa Micro Influencer và Macro Influencer

Tìm hiểu những khác biệt cơ bản giữa micro influencer và macro influencer và cách tận dụng từng loại để đạt hiệu quả trong chiến lược marketing influencer tại Việt Nam.

Chiến Lược Marketing Influencer: Khai Thác Macro-Influencer tại Việt Nam

Tìm hiểu cách xây dựng các chiến dịchmarketing thành công bằng cách sử dụng các macro-influencer tại Việt Nam

Hướng Dẫn Chọn Influencer Phù Hợp Cho Thương Hiệu Của Bạn

Hướng dẫn ngắn về cách các công ty có thể xác định và chọn những influencer phù hợp nhất cho thương hiệu và đối tượng mục tiêu của họ.

Thiết lập Mục Tiêu Và KPI Cho Các Chiến Dịch Marketing Sử Dụng Influencers

Marketing sử dụng influencer là một công cụ mạnh mẽ, nhưng để thành công cần có mục tiêu rõ ràng và các chỉ số đo lường. Việc đặt ra các mục tiêu cụ thể, có thể đo lường (như tăng 20% số lần nhắc đến thương hiệu) và theo dõi các KPI (tỷ lệ tương tác, phạm vi tiếp cận) đảm bảo rằng mọi người đều hiểu rõ mục tiêu và giúp tối ưu hóa các chiến dịch để đạt được ROI tốt hơn. Các nền tảng như Partipost có thể giúp đơn giản hóa quá trình này.

Nano-Influencers vs. Micro-Influencers: Lựa Chọn Nào Tốt Nhất Cho Chiến Dịch Marketing Năm 2024 Của Bạn?

Tìm hiểu cách chọn giữa nano và micro-influencers cho chiến lược influencer marketing của bạn vào năm 2024.
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024

ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567

วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ

สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!

เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Choosing Between Micro and Macro-Influencers: 9 Key Considerations for Your Malaysia Marketing Campaign in 2024

Learn how to strategically decide between micro and macro-influencers for your brand's influencer marketing efforts in Malaysia.
Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Maximising Your 2024 Marketing Strategy: Harnessing Macro-Influencers for Impact in Malaysia

Learn the key benefits of partnering with macro-influencers to maximise reach and engagement in Malaysia.
Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Nano-Influencers vs. Micro-Influencers: Which Should Power Your 2024 Marketing Campaign?

Discover the pros and cons of nano and micro-influencers and learn how to choose the best fit for your influencer marketing strategy in 2024.
Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Achieving Successful Marketing Campaigns in Malaysia with Micro-Influencers

Discover how micro-influencers can transform your marketing strategy with authentic connections, targeted reach, and cost-effective campaigns.
8 Ways to Use Instagram Carousels in Your Marketing

8 Ways to Use Instagram Carousels in Your Marketing

Learn how to effectively engage your audience, showcase products, and boost interaction with these 8 ways to use Instagram Carousels.
Innovative Strategies for Big Brands to Leverage Nano Influencers

Innovative Strategies for Big Brands to Leverage Nano Influencers

Explore 6 tactics where nano influencers play a crucial role in amplifying big brand campaigns. Learn how their genuine engagement can translate into significant brand growth and audience trust.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.

How Big Brands Can Harness Nano Influencers for Maximum Impact

Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.

The Influencer Advantage: Why You Need Influencers in Your Marketing Mix

Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.

The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing

In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.

Setting Goals and KPIs for Influencer Marketing Campaigns

Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.

A Guide to Choosing the Right Influencers for Your Brand

A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.