Unilever
Partiposters have to share the product’s USP and usage via Xiao Hong Shu (XHS) with their followers
20
Number of Partiposters Activated
21.1
Average ER (%)
Platform(s) Used
10 Weeks
Duration of Campaign
Goal / Objective Campaign:
Achieve the highest impressions and engagements through authentic user-generated content (UGC)
Description of Campaign:
Partiposters have to share the product’s USP and usage via Xiao Hong Shu (XHS) with their followers
Campaign #:
Task / Deliverables:
Submit Shopee review > Create Xiao Hong Shu (XHS) video