Marketing In A World Of Fake News - Talk At BLOCK 71

Jeremy Cherng on 12 November, 2018

Find out what our Head of Business Development and Marketing of Partipost, Petrina has to say about marketing in today’s world of fake news! This is the first of a three-part series panel hosted by Partipost and BLOCK 71.

On 25th Oct 2018, Partipost and BLOCK 71 hosted the first panel of a three-part series talk at BLOCK 71. The topic was ‘Marketing In A World of Fake News’. As the name suggests, the aim of the talk was to discuss the difficulties in marketing due to the emergence of fake news in recent years and how to circumvent it. For the purpose of discussing this tricky topic, Partipost invited speakers who are experts in their own rights in this field to share their thoughts and opinions.

The speakers include Mark Tan, the founder and CEO of Rice Media, Derek Tan, the co founder and CCO of Viddsee and Kuo Lumpur, the Head of Global Growth at GuavaPass. In addition, Ng Kai Yuan, the co founder of Our Grandfather Story also came onboard as the moderator. Last but not least, Petrina Yuen, the Head of Business Development and Marketing at Partipost.

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Here is a summary of the interesting things the speakers spoke about during the panel.

Various marketing strategies for user acquisitions and limitations.

The speakers chimed in how they each market their brands and increase user acquisitions. This is extremely insightful as each of the speakers represent a brand that faces different issues in marketing. Want to learn more about how to do marketing in a tough climate like Singapore? Then this is definitely for you!

Authenticity in marketing.

Hear what each of the speakers have to say about authenticity in marketing and what constitutes facade.

How to deal with fake news in marketing and ensuring your own content has been fact-checked. (An extremely interesting topic where Mark Tan, the founder and CEO of Rice Media gives his uncensored and honest views!)

‘Fake news’ has become a term so widely discussed and used today. However, do we actually know what fake news is? Or have we been blindly using and abusing the term? The speakers give their uncensored views and perception of what fake news is and how to circumvent it when marketing for their brands.

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(From left to right: Ng Kai Yuan, the co founder of Our Grandfather Story, Mark Tan, the founder and CEO of Rice Media, Petrina Yuen, the Head of Business Development and Marketing at Partipost, Derek Tan, the co founder and CCO of Viddsee, Kuo Lumpur, the Head of Global Growth at GuavaPass and Alvina Fu, the Community Manager at BLOCK 71)

Watch the recording HERE; to find out what exactly went down at the talk!

The second panel titled ‘The Right Way to Handle Things Going Wrong’ of this three-part series will be held on 22nd Nov 2018 at BLOCK 71.

Register for the talk here now!

Again, Partipost has brought in a group of exciting speakers to bring you the most insightful and talk possible.

They are Sam Lipoff, the co-founder and CTO of Vybes, Lucy, the founder of Upstart Alliance and UA Digital, Michael Cheng, the Principal Software Engineer Digital Technology at SP Group Ltd, Ethan Ang, the co-founder of Nodeflair and last but not least, Partipost’s CTO, Jo-anne Tan.

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