4 Instagram Metrics That Matter (For Your Growth & To Brands)

Congratulations, you’ve finally kickstarted your career as a content creator on Instagram and your numbers are looking good! 

You have learned to perfect the picturesque poses, the editing for minor touch-ups, and the right selection of songs and stickers that show your uniqueness to the world. All your efforts have managed to successfully garner public attention in the form of likes, comments, and followers, but what does it all mean?

It’s all well and good to have personal record-breaking numbers, but which numbers actually matter and why do they matter for your brand? Let’s find out!

#1: Reach

One of the most important metrics to consider when analysing your Instagram’s performance is your account’s reach – the number of unique users who saw your content. This could include your followers or the general public who stumbled upon your postings through Instagram’s Explore page. So if you want to gauge brand awareness and campaign success then this is the metric to look out for.

There are a number of ways to increase your account’s reach, such as posting at your personalised optimal timing which suggests the right hours for maximum engagement from your audience. If your account is an Instagram Business one, you can find this feature in your Instagram Insights. For a less pocket-friendly and organic manner, you can make good use of Instagram ads by promoting existing posts that may resonate more with a public audience.

#2: Impressions

The second most important metric to consider when analysing your Instagram’s performance is your account’s impressions – the number of views that your content receives. This is not to be confused with reach as the two mean very different things. Reach tracks the number of unique users (profiles), whereas Impressions tracks the number of times your content is viewed.

In other words, if your impressions are higher than your reach, the same people are viewing your content more than once. As such, the ways to increase your account’s impressions are the same as the ways to increase your account’s reach. Typically, if your content is saved or shared with others, then your impressions would also increase. This can also help you to understand what sort of postings relate to your audience more.

#3: Engagement Rate

The third most important metric to consider when analysing your Instagram’s performance is your account’s engagement rate – the overall number of likes and comments divided by the number of followers. This allows you to understand the performance trends of your content and observe which topics or styles and posting timings resonate more with your audience.

One of the best ways to ensure your engagement rate does not falter but rather increases is by being consistent. This could be in terms of the hours you post, the content niche that you’ve established, and participating in conversations with your audience through replies. Another manner would be to use proper hashtags, the feature that built the foundation of Instagram. You’re allowed to use no more than 30 hashtags per post, so choose wisely to hit your target audience.

#4: Follower Growth Rate

The last important metric to consider when analysing your Instagram’s performance is your account’s follower growth rate –  the number of people who follow (and unfollow) you in a given timeline. In other words, it calculates the reach of your profile when comparing it to your current followers rate.

If you have 50 new followers in a month and you initially only had 500 followers, then that’s a 10% growth. However, if you initially had 5,000 followers, then that’s only a 1% growth. You could say that this is a significant metric to use when measuring the success of a particular social media strategy and its compatibility with Instagram’s algorithm.

In regards to how you can increase your follower count, the first step would be to polish your profile’s bio by including SEO keywords for specific niche reach, a touch of personality, and a simple call-to-action to improve sales, downloads, views, or just a way to contact you via email. The reason for this is because your profile’s bio acts as the first impression and as the saying goes, “a good first impression can work wonders”.

Now that you have an idea of which Instagram metrics to look out for, top your Instagram content creator resume up a notch by joining campaigns to collaborate with well-known brands. How? Just download the Partipost app and sign up for any campaigns that tickle your fancy!

Ready to embark on your first brand collaboration? Download the Partipost app below and follow us on Instagram for the latest campaign updates.


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