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The Importance Of Influencer Marketing During COVID-19

Feeling down due to Covid-19? Influencer Marketing is here to save the day and your brand.

Why Going Online Is The Best Decision For Your Business Now

Are you on the fence about going online? Here's proof of why your business MUST go online now!

How To Market Your Way Through COVID-19

The tips you need to market your brand during this pandemic is here! Click and find out more.
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畢業季到!超過 1/3 大學新鮮人的夢幻職業竟然是他?

現在畢業的學生,成長過程都緊緊伴隨著社群網路,年輕人從小就接觸各種成功的網紅案例,看著他們透過在網路上分享自己的才華、生活或專業知識而獲得關注和支持,潛移默化的激發出想成為網紅的夢想。

Cover 創作者正夯,翻唱翻跳二創出流量密碼!

大學生必修三學分:社團、愛情、課業,而其中的社團一定會聯想到較常聽到的「熱舞社」、「熱音社」,近年來學生除了參加線下的成果發表會,也會大量的拍攝個人作品並發佈到自己的社群平台,其中又以 Cover 為最大宗,成為了另一種時下流行!

《絕世網紅》用死而復生的直播揭開網紅真實世界!

在 Netflix 近期上映的原創韓劇《絕世網紅》(Celebrity),揭開網紅界的生態秘辛。故事以女主角徐雅莉(由朴珪瑛飾演)的視角展開,與觀眾一起窺看網紅真實的人生。劇情以「在人人都是創作者的時代,讓大眾認識自己的臉和名字似乎變得很重要。」開場。

【新手創作者看這邊】Partipost App 使用教學-投稿與提領獎金篇

「Snap.Post.Earn」,我已完成註冊,如何參加品牌活動?

【新手創作者看這邊】Partipost App 使用教學-終極操作篇

Partipost 是創作者的好朋友,是一個媒合「你與品牌」的新型態數位廣告 App 平台。秉持實現「人人是網紅」的理念,我們支持每位創作者,相信人人都能發揮影響力!讓創作融入生活中,用真實原創作品分享故事! #一起成為社群創作者吧!
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Cara Agar Followers IG Banyak, Content Creator Wajib Coba

Cara agar followers IG banyak membantu content creator untuk meningkatkan reputasi dan kredibilitas. Ini dia cara untuk mendapatkan banyak followers di IG.

Marketing Campaign, Strategi Pemasaran yang Wajib Anda Coba

Marketing campaign menjadi bagian krusial dari pemasaran bisnis. Melalui marketing campaign yang baik, bisnis Anda bisa menarik lebih banyak pelanggan.

Akun Profesional IG, Apa Manfaatnya bagi Content Creator?

Akun profesional IG memiliki banyak manfaat, tidak hanya bagi bisnis tapi juga bagi content creator. Apa saja manfaatnya? Cari tahu jawabannya di sini!

KPI untuk Influencer Marketing, Brand Wajib Tahu!

KPI untuk influencer marketing adalah bagian penting yang wajib brand pahami, agar campaign bersama influencer berjalan dengan lebih efektif.

Marketing KOL, Strategi Pemasaran Terbaik untuk Bisnis

Marketing KOL adalah strategi pemasaran paling efektif, terutama di era pemasaran digital. Pelajari tips menerapkan strategi ini untuk hasil yang lebih efektif.

Cek Engagement Rate TikTok dengan Mudah Pakai Cara Ini

Cek engagement rate TikTok kamu secara mudah lewat cara ini dan ketahui seberapa efektif konten yang kamu unggah, serta kinerja akun TikTok secara keseluruhan.
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8 Cách Dùng Carousels Instagram Trong Marketing

Tìm hiểu cách tương tác hiệu quả với khán giả, trưng bày sản phẩm và tăng cường sự tương tác với 8 cách sử dụng Instagram Carousels này.

Nắm vững ROI: Mở khóa thành công chiến dịch thông qua việc đánh giá các chỉ số

Khi chiến dịch của bạn đã kết thúc, bước tiếp theo cần làm là gì? Việc phân tích dữ liệu sau chiến dịch là một nhiệm vụ đáng sợ, tuy nhiên, việc hiểu được chiến dịch của bạn đã diễn ra như thế nào và làm thế nào bạn có thể sử dụng thông tin này cho các chiến dịch trong tương lai là vô cùng quan trọng. Bài viết này có thể giúp bạn hiểu rõ hơn về loại dữ liệu nào bạn nên phân tích và cách phân tích chúng để đảm bảo chiến dịch của bạn có mục đích.

Cẩm Nang Partipost: Tìm Kiếm Influencers Cho Lĩnh Vực Ngách

Một trong những nhiệm vụ khó khăn nhất khi thực hiện influencer marketing là lựa chọn influencer phù hợp cho thương hiệu của bạn. Thách thức này trở nên lớn hơn khi thương hiệu hoạt động trong một ngành nghề ngách, hạn chế số lượng influencers có đặc điểm phù hợp với thương hiệu. Việc chọn đúng influencer là rất quan trọng để tối đa hóa tác động của influencer marketing, nhưng làm thế nào để doanh nghiệp đảm bảo điều đó? Đọc tiếp để tìm hiểu các mẹo và thông tin chi tiết về cách chọn influencers hoàn hảo để tạo nội dung chất lượng cao cho thương hiệu của bạn.

Lựa Chọn: Macro, Micro và Nano Influencer Phù Hợp Cho Các Chiến Dịch

Influencer càng lớn thì chiến dịch của bạn càng thành công, có thật không? Không hẳn như vậy. Việc lựa chọn chiến lược kết hợp hoàn hảo giữa influencers và các thương hiệu phụ thuộc vào mục tiêu và những gì bạn muốn đạt được từ chiến dịch của mình. Dù là để tạo ra sự hào hứng hay để kết nối với khán giả một cách gần gũi, mỗi tầng lớp influencer đều có những điểm mạnh và hạn chế riêng của họ. Hãy đọc bài viết này để khám phá ưu và nhược điểm của macro, micro và nano influencers để tìm ra sự phù hợp hoàn hảo cho thương hiệu của bạn.

Cách Nền tảng Partipost Nổi Bật trong Lĩnh Vực Influencer Marketing

Partipost, một nền tảng hàng đầu trong ngành, cung cấp giải pháp đột phá làm thay đổi bức tranh của influencer marketing. Ngày của những quy trình thủ công và hợp đồng độc quyền đã qua. Partipost mở ra cánh cửa mới tới mạng lưới rộng lớn của các influencer markerting, giúp các thương hiệu dễ dàng mở rộng chiến dịch và tập hợp được một lượng lớn các influencers trong một khoảng thời gian ngắn. Với nền tảng công nghệ thân thiện với người dùng, các thương hiệu và các influencers có thể kết hợp một cách liền mạch, tinh giản quá trình thực hiện chiến dịch, đảm bảo sức ảnh hưởng và hiệu quả tối đa.

Cách Partipost Hợp Tác với Agencies để Influencer Marketing Thành Công

Nâng cao những insights giá trị để có được sự hợp tác thành công giữa Partipost và các agencies quảng cáo, khám phá những thử thách và cách mang lại những kết quả đáng kể trong sự sôi động của thế giới Influencer Marketing
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การตลาดแบบอินฟลูเอนเซอร์ในประเทศไทย: เทรนด์และข้อมูลเชิงลึกปี 2024

ประเทศไทยเป็นประเทศที่มีจำนวนผู้ใช้โซเชียลมีเดียจำนวนมากและเพิ่มขึ้นไทยทุกๆปี ซึ่งช่วยขับเคลื่อนการตลาดดิจิทัลให้เติบโตอย่างรวดเร็ว การตลาดแบบอินฟลูเอนเซอร์ได้กลายเป็นหนึ่งในส่วนที่สำคัญที่สุดในการตลาดดิจิทัล เหล่านี้คือข้อมูลเชิงลึกและแนวโน้มสำคัญในตลาดไทยปี 2567

วิธีเป็นเริ่มต้นเป็นอินฟลูเอนเซอร์

การเป็นอินฟลูเอนเซอร์บนโซเชียลมีเดียถือเป็นเป้าหมายที่เป็นที่ต้องการอย่างมากในยุคดิจิทัล อินฟลูเอนเซอร์สามารถแสดงความคิดเห็น ซึ่งส่งผลต่อแนวโน้ม และการตัดสินใจซื้อ โดยมักจะได้รับผลตอบแทนทางการเงินจำนวนมากและความพึงพอใจส่วนตัว คำแนะนำทีละขั้นตอนเพื่อช่วยให้คุณเป็นอินฟลูเซอร์บนโซเชียลมีเดียที่ประสบความสำเร็จ

สุดยอดคำแนะนำ สำหรับ Partiposter หน้าใหม่ !!

เป็น Partiposter หน้าใหม่ใช่ไหมละ ? ไม่ต้องกลัวนะถ้ายังไม่รู้จะเริ่มใช้แอปฯ ของเรายังไง วันนี้เราจะมาสอนทุกคนให้เริ่มใช้แอปฯ ของเราให้เก่งสุด ๆ พร้อมสำหรับเริ่มเข้าร่วมแคมเปญแรกทันที มาดูกันเลย
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Debunked: 5 Influencer Marketing Myths

Debunked: 5 Influencer Marketing Myths

To fully optimize the power of this influencer base, Inside Scoop divided their campaign into three portions: a micro influencer campaign and a nano influencer campaign on Instagram, as well as another nano influencer campaign on TikTok.
The ultimate guide to word-of-mouth marketing for better conversions

The ultimate guide to word-of-mouth marketing for better conversions

To fully optimize the power of this influencer base, Inside Scoop divided their campaign into three portions: a micro influencer campaign and a nano influencer campaign on Instagram, as well as another nano influencer campaign on TikTok.
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Beyond Visuals: Subtle Branding Tactics for Small Businesses on Instagram

Small businesses must strike a balance between a personal touch and a professional presence in the crowded Instagram market to appeal to customers who value genuineness over pushy sales techniques. Today's consumers prefer authenticity over hard-sell strategies, so subtle branding is a great method to connect with them. Small businesses can master subtle branding by emphasizing visual identity consistency, using storytelling instead of sales pitches, integrating branding into everyday contexts, interacting with real influencers, concentrating on value-driven content, strategically using Instagram Highlights, and adopting minimalist captioning.

How Big Brands Can Harness Nano Influencers for Maximum Impact

Big brands are increasingly using nano influencers to expand their reach and build genuine connections with their audiences. These influencers, typically with 1,000 to 10,000 followers, offer a unique blend of authenticity and engagement, making them valuable in a crowded marketplace. To effectively leverage nano influencers, brands should identify the right influencers, focus on authenticity and relationship building, create co-created content, leverage micro-communities, utilize local and hyper-local influencers, measure and optimize campaign performance, foster long-term partnerships, encourage user-generated content, offer exclusive incentives, and leverage influencer networks. Nano influencers have a more niche and engaged audience, making them more relatable and authentic than macro influencers. By engaging with influencers personally, understanding their content style, and collaborating on campaigns that feel natural and authentic, brands can build trust and authenticity with their followers. By leveraging nano influencers, brands can create genuine connections and elevate their presence in today's digital landscape. By focusing on authenticity, leveraging micro-communities, and leveraging influencer networks, brands can effectively leverage nano influencers to drive meaningful engagement and enhance their marketing efforts.

The Influencer Advantage: Why You Need Influencers in Your Marketing Mix

Influencer marketing is a powerful tool for businesses to reach engaged consumers through trusted voices. Influencers have a unique relationship with their audience, building a loyal community around their expertise and interests. This loyalty leads to trust and influence, making their recommendations more likely to be listened to. By partnering with influencers who align with your brand and target audience, you gain access to a pre-qualified pool of potential customers who share similar interests. This focused approach leads to higher engagement and better return on marketing investment. Influencer marketing is not just a fad; it can help businesses build brand awareness, generate interest, and convert leads into sales.

The Rise of Short-Form Video Content: How TikTok and Instagram Reels are Reshaping Influencer Marketing

In the digital age, short-form video content has become a popular marketing tool for brands. Platforms like TikTok and Instagram Reels offer bite-sized entertainment, capturing interest in 15 to 60 seconds. These videos not only entertain but also build genuine connections with consumers. Influencers are leading the charge in showcasing products and their integration into their everyday lives. Brands can ride the short-form wave by storytelling, partnering with influencers who create content that resonates with their audience. The challenge is keeping up with trends, as platforms thrive on new trends. Brands need to stay agile and collaborate with influencers who can seamlessly blend brand messages into their content while keeping it trendy. Short-form video is transforming influencer marketing by being fast, engaging, and effective.

Setting Goals and KPIs for Influencer Marketing Campaigns

Influencer marketing is a powerful tool, but success requires clear goals and measurement. Setting specific, measurable goals (like a 20% increase in brand mentions) and tracking KPIs (engagement rate, reach) ensures everyone's on the same page and helps optimize campaigns for better ROI. Platforms like Partipost can streamline this process.

A Guide to Choosing the Right Influencers for Your Brand

A short guide on how companies can identify and select the most suitable influencers for their brand and target audience.